本文選題：一帶一路 + 基礎(chǔ)設(shè)施　； 參考：《華北電力大學(xué)(北京)》2017年碩士論文

【摘要】：“一帶一路”戰(zhàn)略自2013年國(guó)家主席習(xí)近平訪(fǎng)問(wèn)東南亞提出以來(lái),得到了國(guó)際社會(huì)高度關(guān)注。國(guó)家發(fā)展改革委、外交部、商務(wù)部聯(lián)合發(fā)布了《推動(dòng)共建絲綢之路經(jīng)濟(jì)帶和21世紀(jì)海上的愿景與行動(dòng)》,戰(zhàn)略覆蓋亞洲、歐洲和非洲64個(gè)國(guó)家或地區(qū),至此中國(guó)國(guó)際工程承包企業(yè)也將迎來(lái)“一帶一路”沿線(xiàn)工程建設(shè)新機(jī)遇和新高潮。在“一帶一路”新背景下,中國(guó)企業(yè)在面對(duì)市場(chǎng)選擇時(shí)會(huì)受到各種復(fù)雜因素的影響,如何適應(yīng)新常態(tài)下國(guó)際工程市場(chǎng)環(huán)境,需要重新考量企業(yè)市場(chǎng)開(kāi)拓戰(zhàn)略。本文首先對(duì)當(dāng)前國(guó)際工程市場(chǎng)空間和進(jìn)入模式文獻(xiàn)進(jìn)行綜述,在此基礎(chǔ)上開(kāi)辟了研究思路新視角,將市場(chǎng)空間和進(jìn)入模式作為統(tǒng)一的、相互影響的整體進(jìn)行系統(tǒng)研究。其次,通過(guò)搜集世界銀行發(fā)布的2014年全球基礎(chǔ)設(shè)施建設(shè)數(shù)據(jù),篩選出主要基礎(chǔ)設(shè)施重要指標(biāo),建立了Standard Scores模型,首次以全面量化的形式對(duì)沿線(xiàn)國(guó)家基礎(chǔ)設(shè)施建設(shè)水平進(jìn)行評(píng)價(jià)并排名。從總體水平和分項(xiàng)內(nèi)容上對(duì)基礎(chǔ)設(shè)施建設(shè)水平進(jìn)行剖析,將64個(gè)國(guó)家按照基礎(chǔ)設(shè)施建設(shè)水平分為四類(lèi),在此基礎(chǔ)上提出金牛類(lèi)、瘦狗類(lèi)、明星類(lèi)和幼童類(lèi)的市場(chǎng)空間劃分;再次,基于建筑產(chǎn)品或服務(wù)的價(jià)格和附加值的辯證關(guān)系,建立了企業(yè)市場(chǎng)進(jìn)入模式的戰(zhàn)略鐘模型,根據(jù)這種辯證關(guān)系,并引入價(jià)值工程理念,首次提出了六種市場(chǎng)進(jìn)入模式,即犧牲型低價(jià)低值模式、節(jié)約型低價(jià)均值模式、雙向型混合模式、改進(jìn)型差異化模式、投資型集中差異化模式和失敗型高價(jià)撇脂模式。最后,選取沿線(xiàn)6個(gè)國(guó)家作為中國(guó)國(guó)際工程承包典型市場(chǎng),對(duì)市場(chǎng)空間和進(jìn)入模式研究成果進(jìn)行驗(yàn)證和實(shí)用,并提出合理可行的建議�！耙粠б宦贰睉�(zhàn)略實(shí)施需要企業(yè)從戰(zhàn)略層面全局把握、頂層設(shè)計(jì)。本文以全新的視角對(duì)沿線(xiàn)國(guó)家基礎(chǔ)設(shè)施建設(shè)水平進(jìn)行定量評(píng)價(jià),并從建筑產(chǎn)品或服務(wù)的價(jià)格和附加值辯證關(guān)系出發(fā),揭示了企業(yè)市場(chǎng)進(jìn)入模式演進(jìn)規(guī)律和特征,為我國(guó)國(guó)際工程承包企業(yè)從戰(zhàn)略層面準(zhǔn)確合理把握“一帶一路”沿線(xiàn)目標(biāo)國(guó)家市場(chǎng)空間和正確選擇市場(chǎng)進(jìn)入模式提供參考。
[Abstract]:Belt and Road's strategy has received high international attention since President Belt and Road's visit to Southeast Asia in 2013.The National Development and Reform Commission, the Ministry of Foreign Affairs, and the Ministry of Commerce jointly issued the "Vision and Action to promote the Construction of the Silk Road Economic Belt and the Sea of the 21st Century." the strategy covers 64 countries or regions in Asia, Europe and Africa.At this point, China's international project contracting enterprises will also usher in "Belt and Road" along the project construction opportunities and new climax.Under the new background of "Belt and Road", Chinese enterprises will be influenced by various complicated factors in the face of market choice. How to adapt to the international engineering market environment under the new normal should be reconsidered.This paper first summarizes the literature on the current international engineering market space and entry mode, and on the basis of this, opens up a new perspective of research ideas, and systematically studies the market space and entry model as a unified, interactive whole.Secondly, by collecting the data on global infrastructure construction released by the World Bank in 2014, we screen out the key infrastructure indicators and establish the Standard Scores model.For the first time, the level of infrastructure construction of the countries along the route is evaluated and ranked in the form of comprehensive quantification.On the basis of analyzing the level of infrastructure construction from the overall level and sub-content, 64 countries are divided into four categories according to the level of infrastructure construction. On this basis, the market space of Taurus, thin dogs, stars and young children is proposed.Thirdly, based on the dialectical relationship between the price and added value of construction products or services, a strategic clock model of enterprise market entry model is established. According to this dialectical relationship and introducing the concept of value engineering, six market entry models are proposed for the first time.That is, sacrifice low price low value mode, saving low price average mode, bidirectional mixed mode, improved differentiation mode, investment concentrated differentiation mode and failure high price skimming mode.Finally, six countries along the route are selected as the typical market of China's international project contracting, and the research results of market space and entry mode are verified and applied, and reasonable and feasible suggestions are put forward.The implementation of Belt and Road strategy requires enterprises to grasp the overall situation at the strategic level and design the top level.This paper quantitatively evaluates the level of infrastructure construction in the countries along the route from a new angle of view, and from the dialectical relationship between the price and added value of construction products or services, reveals the evolution law and characteristics of enterprise market entry model.It provides a reference for China's international engineering contracting enterprises to accurately and reasonably grasp the market space of the target countries along "Belt and Road" from the strategic level and to select the market entry mode correctly.
【學(xué)位授予單位】：華北電力大學(xué)(北京)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F426.92;F125

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