本文選題：消費觀念　切入點：消費價值觀　出處：《廈門大學》2014年碩士論文

【摘要】：本文基于文獻綜述,對中西消費觀念的概念界定和研究路徑差異進行了辨析。通過對國內消費觀念的研究現(xiàn)狀進行梳理,本文發(fā)現(xiàn)中國消費觀念研究在2006-2011年出現(xiàn)了熱潮,但存在許多問題,其中最重要的是消費觀念的概念界定不清晰,與西方相關研究難以對接。為了探索消費觀念這一概念應當如何界定的問題,本文梳理了大量中西方相關文獻,對中西方消費觀念研究進行對比,最后提出結論和建議。 在第二章中,本文追溯西方消費研究的起源與發(fā)展路徑,以及目前對消費觀念研究使用的相關概念、研究問題及研究成果,從而在整體上對西方消費觀念研究特征進行歸納。 在第三章中,本文追溯中國消費觀念研究的起源與發(fā)展路徑,使之和西方消費觀念研究路徑產(chǎn)生對比,并在大量文獻分析基礎上,對目前國內消費觀念及相關概念研究現(xiàn)狀進行述評。 在第四章中,本文將基于消費觀念研究的中西對比,在研究概念和研究路徑方面總結目前中西消費觀念研究的差異。 最后,本文在第五章中提出結論,即對消費觀念的概念進行重界定的三種方案,并選擇相對最優(yōu)的方案。本文指出,消費觀念研究應當被具體界定為“主體對于作為概念的消費的認知和評價”,即等同于“消費概念”研究,并與消費態(tài)度、消費價值觀等概念平行,共同構成消費的心理結構研究。
[Abstract]:Based on the literature review, this paper discriminates and analyzes the concept definition and research path difference of Chinese and Western consumption concepts. By combing the current research situation of domestic consumption concepts, this paper finds that the research on Chinese consumption concepts has been in a hot trend in 2006-2011. However, there are many problems, the most important of which is that the definition of consumption concept is not clear, and it is difficult to connect with western related research. In order to explore the problem of how to define the concept of consumption concept, this paper combs a large number of relevant documents in China and the West. This paper compares the study of consumption concept between China and the West, and finally puts forward some conclusions and suggestions. In the second chapter, this paper traces the origin and development path of the western consumption research, as well as the related concepts, research problems and research results of the current research on the consumption concept, so as to sum up the characteristics of the western consumption concept research as a whole. In the third chapter, this paper traces the origin and development path of Chinese consumption concept research, and compares it with the western consumption concept research path, and on the basis of a lot of literature analysis, The current domestic consumption concept and related concepts are reviewed. In the fourth chapter, based on the comparison of Chinese and Western consumption concepts, this paper summarizes the differences between Chinese and Western consumption concept research in terms of research concept and research path. Finally, in the fifth chapter, the paper puts forward a conclusion, that is, three schemes to redefine the concept of consumption, and choose the relatively optimal scheme. The study of consumption concept should be defined as "the subject's cognition and evaluation of consumption as a concept", which is equivalent to the study of "consumption concept", and parallel to the concepts of consumption attitude, consumption values, etc. A study on the psychological structure of consumption.
【學位授予單位】：廈門大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F126.1;F113.9

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