本文關(guān)鍵詞： 中國(guó)與中東歐 WEF WTTC 旅游動(dòng)態(tài)競(jìng)爭(zhēng)力 區(qū)域旅游合作　出處：《中南林業(yè)科技大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：在“一帶一路”戰(zhàn)略指導(dǎo)下,加強(qiáng)與沿線各國(guó)的交流合作成為重點(diǎn)。旅游業(yè)作為開(kāi)放性、綜合性產(chǎn)業(yè),產(chǎn)業(yè)優(yōu)勢(shì)明顯。中東歐國(guó)家地處“一帶一路”沿線重要區(qū)域,在沿途的65個(gè)國(guó)家中占比將近四分之一,區(qū)位優(yōu)勢(shì)明顯�；赪EF和WTTC發(fā)布的權(quán)威競(jìng)爭(zhēng)力相關(guān)的報(bào)告,研究中國(guó)與中東歐16國(guó)旅游競(jìng)爭(zhēng)力現(xiàn)狀,既是落實(shí)“一帶一路”戰(zhàn)略構(gòu)想,了解中東歐國(guó)家旅游競(jìng)爭(zhēng)力,又是推動(dòng)中國(guó)與中東歐16國(guó)旅游合作的前提。理論研究方面,本文對(duì)區(qū)域旅游競(jìng)爭(zhēng)力、動(dòng)態(tài)競(jìng)爭(zhēng)力、區(qū)域旅游合作等理論國(guó)內(nèi)外研究的相關(guān)文獻(xiàn)進(jìn)行了梳理,確定了本文的切入點(diǎn)。在區(qū)域旅游競(jìng)爭(zhēng)力理論的指導(dǎo)下,科學(xué)建立評(píng)價(jià)指標(biāo)體系。在動(dòng)態(tài)競(jìng)爭(zhēng)力理論的指導(dǎo)下,以動(dòng)態(tài)集對(duì)同一度分析法對(duì)中國(guó)與中東歐旅游動(dòng)態(tài)競(jìng)爭(zhēng)力進(jìn)行動(dòng)態(tài)分析�；诟�(jìng)爭(zhēng)力角度,結(jié)合區(qū)域旅游合作動(dòng)力系統(tǒng)的指導(dǎo)下,對(duì)中國(guó)與中東歐旅游合作提供建議。實(shí)證分析方面,根據(jù)WEF和WTTC2007-2015發(fā)布的競(jìng)爭(zhēng)力報(bào)告,構(gòu)建中國(guó)與中東歐旅游動(dòng)態(tài)競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系。運(yùn)用動(dòng)態(tài)集對(duì)同一度矩陣,對(duì)中國(guó)與中東歐旅游動(dòng)態(tài)競(jìng)爭(zhēng)力進(jìn)行實(shí)證分析。中國(guó)地區(qū)旅游競(jìng)爭(zhēng)力較強(qiáng),中東歐各國(guó)內(nèi)部差異明顯。其中,捷克、克羅地亞、匈牙利三國(guó)旅游發(fā)展較好,旅游對(duì)促進(jìn)經(jīng)濟(jì)作用明顯。差異性分析,分別從差異化原因、基本格局差異、競(jìng)爭(zhēng)力類型差異、優(yōu)劣勢(shì)差異、空間差異以及世界排名差異進(jìn)行了具體分析�；赪EF和WTTC對(duì)中國(guó)與中東歐競(jìng)爭(zhēng)力基本格局分析,中國(guó)與中東歐排名變化明顯,可能與數(shù)據(jù)結(jié)構(gòu)的不一致,旅游產(chǎn)業(yè)發(fā)展的重要程度、各國(guó)經(jīng)濟(jì)發(fā)展水平不一致有關(guān)。中東歐地區(qū)的優(yōu)勢(shì)主要體現(xiàn)在環(huán)境的可持續(xù)性較好、健康和衛(wèi)生狀況較好、旅游基礎(chǔ)服務(wù)設(shè)施較好等方面;劣勢(shì)主要有旅游發(fā)展對(duì)經(jīng)濟(jì)的貢獻(xiàn)程度低、交通和通訊條件較差、自然和人文資源不夠豐富等方面。中歐地區(qū)和波羅的海區(qū)域競(jìng)爭(zhēng)力相對(duì)較好,東南歐區(qū)域除克羅地亞和保加利亞競(jìng)爭(zhēng)優(yōu)勢(shì)相對(duì)明顯外,其他國(guó)家較弱。世界排名中除中國(guó)的香港地區(qū)排名靠前,其他國(guó)家/地區(qū)排名中等或偏后�；趧�(dòng)力系統(tǒng)理論,中國(guó)與中東歐旅游合作,拉力主要體現(xiàn)在市場(chǎng)需求的擴(kuò)大、旅游產(chǎn)業(yè)經(jīng)濟(jì)規(guī)�；⒔灰壮杀竟�(jié)約等方面;支持力主要體現(xiàn)在客源市場(chǎng)擴(kuò)充帶來(lái)的旅游經(jīng)濟(jì)提升、旅游資源差異性和共享性、宏觀環(huán)境良好等方面;阻力主要體現(xiàn)在意識(shí)形態(tài)的差異、中東歐內(nèi)部差異大、政治環(huán)境復(fù)雜等方面。在“一帶一路”背景下,中國(guó)與中東歐地區(qū)展開(kāi)旅游合作,具體可以從信息聯(lián)通、資源整合、交通聯(lián)動(dòng)、知識(shí)互動(dòng)等方面展開(kāi)。
[Abstract]:Under the guidance of "Belt and Road" strategy, strengthening exchanges and cooperation with countries along the route has become a focus. As an open and comprehensive industry, tourism has obvious industrial advantages. Central and Eastern European countries are located in important areas along the "Belt and Road" route. Nearly 1/4 of the 65 countries along the way have obvious geographical advantages. Based on the reports on the authoritative competitiveness issued by WEF and WTTC, it is necessary to study the present situation of tourism competitiveness between China and 16 countries in Central and Eastern Europe. Understanding the tourism competitiveness of central and eastern European countries is also the premise of promoting tourism cooperation between China and 16 countries in Central and Eastern Europe. Based on the theory of regional tourism competitiveness, the evaluation index system is established under the guidance of the theory of regional tourism competitiveness, and under the guidance of the theory of dynamic competitiveness. The dynamic analysis of tourism dynamic competitiveness between China and Central and Eastern Europe is carried out with the same degree of dynamic set pair analysis. Under the guidance of the regional tourism cooperation power system, based on the competitiveness perspective, In the aspect of empirical analysis, according to the competitiveness report issued by WEF and WTTC2007-2015, the evaluation index system of tourism dynamic competitiveness between China and Central and Eastern Europe is constructed, and the same degree matrix of dynamic set pair is used to evaluate the dynamic competitiveness of tourism between China and Central and Eastern Europe. This paper makes an empirical analysis on the dynamic competitiveness of tourism between China and Central and Eastern Europe. The tourism competitiveness of China is stronger than that of other countries in Central and Eastern Europe. Among them, the Czech Republic, Croatia and Hungary have better tourism development. Tourism plays a significant role in promoting the economy. The difference analysis, from the reasons of differentiation, the basic pattern difference, the competitiveness type difference, the superiority and inferiority difference, Based on the analysis of the basic pattern of competitiveness between China and Central and Eastern Europe by WEF and WTTC, the ranking of China and Central and Eastern Europe has changed obviously, which may not be consistent with the data structure. The important degree of tourism industry development is related to the economic development level of different countries. The advantages of Central and Eastern Europe are mainly reflected in better environmental sustainability, better health and sanitation, better tourism infrastructure, and so on. The main disadvantages are the low contribution of tourism development to the economy, the poor transportation and communication conditions, the lack of rich natural and human resources, and so on. The Central European region and the Baltic Sea region are relatively competitive. Apart from Croatia and Bulgaria, the region of South-Eastern Europe is relatively weak except for Croatia and Bulgaria. In the world rankings, except the Hong Kong region of China, the other countries / regions rank at the middle or lower end of the ranking. Based on the theory of dynamic systems, Tourism cooperation between China and Central and Eastern Europe is mainly reflected in the expansion of market demand, the scale of the tourism industry economy, the saving of transaction costs, and so on, while the support force is mainly reflected in the promotion of the tourist economy brought about by the expansion of the tourist market. Differences and sharing of tourism resources, good macro environment and so on; resistance is mainly reflected in ideological differences, large internal differences in Central and Eastern Europe, complex political environment, etc. Under the background of "Belt and Road", Tourism cooperation between China and Central and Eastern Europe can be carried out from the aspects of information connection, resource integration, transportation linkage, knowledge interaction, etc.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592;F125

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