本文關(guān)鍵詞：WY支付公司跨境支付業(yè)務(wù)發(fā)展戰(zhàn)略分析　出處：《對外經(jīng)濟貿(mào)易大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：近幾年來,跨境進出口電商交易量呈現(xiàn)逐年提升的趨勢。得益于經(jīng)濟發(fā)展和消費升級,國際服裝奢侈品牌,母嬰用品、食品保健,美妝護理等產(chǎn)品都受到中國人的青睞;除了實物貿(mào)易領(lǐng)域,服務(wù)領(lǐng)域的消費也更加頻繁:韓國的醫(yī)學(xué)美容,東南亞的度假休閑,歐美租車自駕短租,以及各國的留學(xué)培訓(xùn)等服務(wù)都逐漸火爆,成為中國中產(chǎn)階級的經(jīng)常性消費項目。有消費就需要支付,有國際消費就需要跨境支付�？鐕M的提振和發(fā)展帶來進口交易規(guī)模的壯大,作為跨境電子商務(wù)關(guān)鍵一環(huán)、并主要依賴交易規(guī)模的跨境支付業(yè)務(wù)也應(yīng)勢水漲船高。各家支付公司進入跨境支付領(lǐng)域,發(fā)現(xiàn)新的業(yè)務(wù)增長點;經(jīng)過三年的發(fā)展,跨境支付已成為一個有眾多參與者的行業(yè)。作為一個新興行業(yè),政策的變動、人才的緊缺、海外市場的未知、行業(yè)進入者增多、銀行同類業(yè)務(wù)的競爭,都給行業(yè)參與者帶來了巨大壓力。WY跨境支付業(yè)務(wù)在交易總額上升到一個級別、走過初級發(fā)展階段之后,遇到了瓶頸。2016年10月,跨境支付系統(tǒng)(CIPS)一期正式上線,人民幣國際化進入飛奔時期。無論是進出口貿(mào)易發(fā)展還是人民幣國際化的需求,都對跨境支付行業(yè)的進步和創(chuàng)新提出了要求。如何能從眾多的支付公司中脫穎而出,創(chuàng)造出更高的業(yè)績、實現(xiàn)更好的服務(wù)、挖掘更深入的客戶需求?本文從支付行業(yè)的歷史出發(fā),通過對宏觀環(huán)境、微觀策略、同業(yè)情況、自身現(xiàn)狀的分析,對WY跨境支付的發(fā)展方向和策略提出一些見解。
[Abstract]:In recent years, cross-border import and export e-commerce business volume has been increasing year by year, thanks to economic development and consumption upgrading, international luxury clothing brands, maternal and child supplies, food health care. Cosmetic care and other products are favored by the Chinese; In addition to the physical trade, the consumption of services is also more frequent: medical beauty in South Korea, vacation and leisure in Southeast Asia, short rental of cars in Europe and the United States, as well as overseas study and training in various countries, and so on. To become a current consumption item of middle class in China. If there is consumption, we need to pay, and if we have international consumption, we need to pay across borders. The boost and development of transnational consumption bring about the expansion of import transaction scale. As a key link of cross-border electronic commerce, the cross-border payment business, which mainly depends on the scale of transaction, should also rise. The payment companies enter the field of cross-border payment and find new business growth points. After three years of development, cross-border payment has become an industry with a large number of participants. As a new industry, the policy changes, the shortage of talent, the unknown overseas market, the number of industry entrants. The competition of the similar banking business has brought great pressure to industry participants. WY cross-border payment business has risen to a level of total transaction volume, after passing through the initial stage of development. In October 2016, the first phase of the cross-border payment system (CIPS) was officially launched, and the internationalization of RMB entered into a flying period. Both the development of import and export trade and the demand of RMB internationalization. Both require the progress and innovation of the cross-border payment industry. How can we stand out from the numerous payment companies, create higher performance, achieve better services, and tap deeper customer needs? Based on the history of the payment industry, this paper puts forward some opinions on the development direction and strategy of WY cross-border payment through the analysis of the macro environment, micro strategy, the situation of the same industry, and the present situation of WY.
【學(xué)位授予單位】：對外經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F832.2;F125

【參考文獻】

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1 張怡Y，

本文編號：1401001