發(fā)布時(shí)間：2018-01-01 07:27

  本文關(guān)鍵詞：基于區(qū)域品牌的勞動(dòng)密集型產(chǎn)業(yè)集群升級(jí)研究　出處：《西北大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 區(qū)域品牌 勞動(dòng)密集型產(chǎn)業(yè) 產(chǎn)業(yè)集群升級(jí) “陜西蘋果”

【摘要】：隨著經(jīng)濟(jì)全球化市場(chǎng)的進(jìn)一步推進(jìn),國與國之間、地區(qū)與地區(qū)之間的競(jìng)爭(zhēng)不再停留在企業(yè)等微觀經(jīng)濟(jì)個(gè)體上,而是更多的以產(chǎn)業(yè)集群的形式影響經(jīng)濟(jì)發(fā)展和社會(huì)進(jìn)步。勞動(dòng)密集型產(chǎn)業(yè)作為我國的主要產(chǎn)業(yè),其巨大的競(jìng)爭(zhēng)優(yōu)勢(shì)能給區(qū)域經(jīng)濟(jì)發(fā)展帶來積極作用,各級(jí)政府部門都在積極引導(dǎo)和培育本地勞動(dòng)密集型產(chǎn)業(yè)集群形成和發(fā)展。在日益激烈的競(jìng)爭(zhēng)環(huán)境中,區(qū)域品牌的建設(shè)在幫助產(chǎn)業(yè)集群形成高層次的競(jìng)爭(zhēng)優(yōu)勢(shì)顯得尤為重要,與單個(gè)企業(yè)品牌相比,區(qū)域品牌代表的是產(chǎn)業(yè)集群甚至集群所處區(qū)域的整體形象,良好的形象能夠形成優(yōu)質(zhì)的投資環(huán)境,吸引投資、擴(kuò)大市場(chǎng)規(guī)模,推動(dòng)區(qū)域的經(jīng)濟(jì)發(fā)展和社會(huì)發(fā)展。 基于此,本文擬從區(qū)域品牌的角度探討勞動(dòng)密集型產(chǎn)業(yè)集群升級(jí)機(jī)制的問題。在全面梳理國內(nèi)外現(xiàn)有理論成果的基礎(chǔ)上,通過研究產(chǎn)業(yè)集群升級(jí)的驅(qū)動(dòng)因素,分析區(qū)域品牌帶動(dòng)勞動(dòng)密集型產(chǎn)業(yè)集群有效升級(jí)的作用機(jī)制。具體而言,在前人研究的基礎(chǔ)上,本文擬從以下三個(gè)方面展開研究。 首先,對(duì)產(chǎn)業(yè)集群和區(qū)域品牌現(xiàn)有理論進(jìn)行整理、歸納,通過這個(gè)過程發(fā)現(xiàn)區(qū)域品牌在促進(jìn)產(chǎn)業(yè)集群升級(jí)方面具有重要作用,進(jìn)而以學(xué)術(shù)界已經(jīng)或較為成熟的理論成果作為研究基礎(chǔ),進(jìn)一步探索勞動(dòng)密集型產(chǎn)業(yè)集群升級(jí)的升級(jí)過程和驅(qū)動(dòng)因素。其次,通過對(duì)我國勞動(dòng)密集型產(chǎn)業(yè)集群的現(xiàn)狀研究,總結(jié)出現(xiàn)階段集群發(fā)展方面曝露出來的弊端與瓶頸。接著對(duì)區(qū)域品牌促進(jìn)勞動(dòng)密集型產(chǎn)業(yè)集群升級(jí)的作用機(jī)制做重點(diǎn)研究。先進(jìn)行區(qū)域品牌的功能效應(yīng)分析,然后從企業(yè)內(nèi)部升級(jí)和外延式升級(jí)兩個(gè)方面研究作用機(jī)制和路徑。這部分內(nèi)容從區(qū)域品牌角度出發(fā),圍繞產(chǎn)業(yè)集群升級(jí)相關(guān)理論展開討論,是本文的核心內(nèi)容。最后,結(jié)合陜西蘋果產(chǎn)業(yè)集群的形成因素和發(fā)展現(xiàn)狀,利用上文的理論框架提煉出集群內(nèi)引入?yún)^(qū)域品牌的意義及相關(guān)啟示。即通過對(duì)陜西蘋果的調(diào)查研究,結(jié)合掌握的一手、二手資料將研究所得到的理論運(yùn)用到實(shí)踐當(dāng)中。 通過理論分析以及對(duì)陜西渭北蘋果的案例分析,本文認(rèn)為區(qū)域品牌對(duì)于勞動(dòng)密集型產(chǎn)業(yè)集群升級(jí)的促進(jìn)和轉(zhuǎn)型從三方面來展開：首先,區(qū)域品牌通過提高集群知名度,推動(dòng)集群實(shí)現(xiàn)由規(guī)模擴(kuò)張向內(nèi)涵提升的發(fā)展轉(zhuǎn)變；其次,通過促進(jìn)集群企業(yè)間的合作交流,帶動(dòng)區(qū)域經(jīng)濟(jì)效益提升,實(shí)現(xiàn)了集群由低端化向高端化的跨越；最后,區(qū)域品牌和產(chǎn)業(yè)集群形象與知名度的不斷擴(kuò)大,實(shí)現(xiàn)了集群由低層次成本優(yōu)勢(shì)向高端品牌優(yōu)勢(shì)的躍遷。
[Abstract]:With the further advance of economic globalization market, between countries, the competition between area and area no longer stay in the micro economy of individual enterprises, but more in the form of industrial cluster influence economic development and social progress. The labor intensive industry as the main industry of our country, the huge competitive advantage can bring positive effect the regional economic development, the government departments at all levels are actively guiding and nurturing local labor intensive formation and development of industrial clusters. In the increasingly fierce competition environment, the construction of the regional brand formed high level competitive advantage is very important in helping the industry cluster, compared with the single brand, regional brand is the representative of the industrial cluster even the overall image of the cluster region, good image quality can form the investment environment, attract investment, expand the market size, by promoting regional Economic development and social development.
Based on this, this article intends to explore the labor intensive industry cluster upgrade mechanism from the angle of regional brand problem. Based on a comprehensive combing the existing theories at home and abroad, the driving factors by upgrading of industrial clusters, analysis the mechanism of regional brand driven labor intensive industry cluster upgrade. Specifically, based on the previous research on this paper study from the following three aspects.
First of all, on the industrial cluster and regional brand existing theory of finishing, induction, through the discovery process of the regional brand plays an important role in promoting the upgrading of industrial clusters, and then to the academic circles already or mature theory as the research foundation, further exploration of labor intensive industry cluster upgrade upgrade process and driving factors. Secondly, through the current research situation of industrial clusters in China labor intensive, summed up the shortcomings and bottlenecks stage of cluster development exposed. Then on the regional brand to promote the upgrading mechanism of labor intensive industry cluster analysis. Study on functional effects to the regional brand, and then upgrade two aspects to research the mechanism and path from the upgrade and the extension of enterprise. This part starts from the regional brand perspective, on the upgrading of industrial clusters theory for expansion Theory is the core content of this paper. Finally, combined with the formation factors and development actuality of Shaanxi apple industry cluster, using the above theoretical framework to extract and related implications in the cluster into the regional brand. Through the investigation of Shaanxi apple, with a master hand, second-hand information will be obtained from the research theory to practice.
Through theoretical analysis and case analysis of Shaanxi apple, the regional brand for the labor intensive industry cluster upgrading and promoting the transformation from three aspects: first, the regional brand cluster by increasing visibility, promote the development of cluster to realize transformation from scale expansion to connotation upgrade; secondly, through the promotion of enterprise clusters exchanges and cooperation, promote regional economic benefits, realize the cluster from low-end to high-end span; finally, the regional industrial cluster and brand image and expanding visibility, realized the transition from low level cluster cost advantage to the high-end brand advantage.

【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F127;F273.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 張立;陳偉鴻;;集群演進(jìn)的品牌實(shí)現(xiàn)機(jī)理與效應(yīng)分析——集群演進(jìn)與民營企業(yè)的成長互動(dòng)[J];商業(yè)研究;2007年10期

2 劉芹,陳繼祥;企業(yè)集群品牌風(fēng)險(xiǎn)的博弈分析[J];當(dāng)代財(cái)經(jīng);2004年09期

3 孫麗輝;;區(qū)域品牌形成中的地方政府作用研究——基于溫州鞋業(yè)集群品牌的個(gè)案分析[J];當(dāng)代經(jīng)濟(jì)研究;2009年01期

4 洪文生;區(qū)域品牌建設(shè)的途徑[J];發(fā)展研究;2005年03期

5 夏曾玉,謝健;區(qū)域品牌建設(shè)探討——溫州案例研究[J];中國工業(yè)經(jīng)濟(jì);2003年10期

6 李凱,李世杰;裝備制造業(yè)集群耦合結(jié)構(gòu):一個(gè)產(chǎn)業(yè)集群研究的新視角[J];中國工業(yè)經(jīng)濟(jì);2005年02期

7 文Z，

本文編號(hào)：1363517