本文件是一個商業(yè)計劃,其目的是解決在秘魯市場引進兩種類似產品的可行性。第一種產品是可生物降解的一次性毛巾。第二種是可生物降解的食品包裝。我們正在利用通過提供“綠色”替代方案照顧環(huán)境的經常性趨勢。這個項目分為七章。像往常一樣,它從一個介紹開始,結束于一個結論。其他章節(jié)包括文獻回顧,環(huán)境分析,我們公司和團隊的綜合,營銷計劃,最后是財務計劃。這些分別是第二,三,四,五和六章。我們產品的差異在于我們實施一種我們認為是革命性和重要性的新材料。其特殊性是其生物降解性,其便宜性和良好的質量。這樣,我們?yōu)槠髽I(yè)和消費者提供了一個替代方案,以盡量減少浪費,使世界變得更好的地方,而不花費過多的錢。我們是第一家對秘魯實施這一概念的公司,該公司為企業(yè)提供購買環(huán)保產品的選擇。這樣,我們將促進這一偉大的趨勢,照顧我們的世界在秘魯社會,并介紹一個想法,不是一切好都必然昂貴。我們的初始投資約為25,660.54新鞋底。如果我們考慮到我們每年的預測銷售額,固定成本,可變成本,行政和運營成本,那么我們假設在兩年內我們將恢復所有的投資。在這一點之后,只要我們成功地吸引了大量客戶,我們就會獲得可觀的利潤。凈現值為78,847.... 

【文章來源】：上海外國語大學上海市 211工程院校 教育部直屬院校

【文章頁數】：81 頁

【學位級別】：碩士

【文章目錄】：
Acknowledgements
摘要
Abstract
Chapter 1 Introduction
    1.1 Background
    1.2 Current status
    1.3 Theoretical tools
    1.4 Research contents and methods
        1.4.1 Research contents
        1.4.2 Research methods
Chapter 2 Literature review
    2.1 Marketing Theory
    2.2 Business Model
    2.3 Literature review (applied to the new venture)
    2.4 Models/concepts/frameworks
    2.5 Application of the relevant models/concepts/frameworks
Chapter 3 Environmental analysis
    3.1 The opportunity
        3.1.1 Market research
        3.1.2 The gap
    3.2 Industry analysis
        3.2.1 Current competitive situation
        3.2.2 Projected strategic moves by current players
        3.2.3 Changes brought to the competitiveness of the industry by the new venture
    3.3 Innovations brought to the industry by the new venture
        3.3.1 Intellectual property/patents
    3.4 Strategy
        3.4.1 Sources of differentiation and competitive advantage
    3.5 Ethics and sustainability
Chapter 4 The company and team
    4.1 Legal structure
    4.2 Ownership
    4.3 The advisory board
    4.4 The management team
        4.4.1 Expected contributions by each team
        4.4.2 Expected salary
Chapter 5 Marketing plan
    5.1 Identification of customers
    5.2 Number of potential customers and potential sales revenues
    5.3 Requirements of various customer segments
        5.3.1 Importance of Customer Segmentation
        5.3.2 Ways to effectively access each segment, distributors, a captive sales force, e-commerce, etc
    5.4 Appropriate sales and promotion approaches
    5.5 Analysis of Consumer Behavior
    5.6 Customer price sensitivity
    5.7 Cost of acquiring and retaining customers
    5.8 Strengths and weaknesses of competitors and ways that competitors are likely toreact when the company enters the market
Chapter 6 Operating and Financial plans
    6.1 Conversion of inputs into outputs that customer value
        6.1.1 Supplier relationships
        6.1.2 Inventory required
        6.1.3 Manufacturing/service provision
        6.1.4 In-house/outsourced operations
    6.2 Financial plan
        6.2.1 Cost calculations
        6.2.2 Projected Break Even Point
        6.2.3 Projected Cash flows
        6.2.4 Analysis of risk, present value, IRR, etc
        6.2.5 Analysis of possible scenarios and probability of occurrence
    6.3 Contingency plans (linked to scenarios in 6.2.5)
        6.3.1 Triggers/thresholds to change courses
Chapter 7 Conclusions
    7.1 Main research conclusions
    7.2 Limitations and future research directions
        7.2.1 Limitations
        7.2.2 Future research directions
Bibliography



本文編號：3536834