【摘要】：城市品牌不只是一個城市的名稱、符號,也是一個城市特有的形象與核心價值的綜合體。良好的城市品牌可以提高城市的社會知名度,積聚資本、技術(shù)和人才,促進城市經(jīng)濟發(fā)展,增強城市競爭力,增加市民對城市的歸屬感與自豪感。塑造城市品牌是城市經(jīng)濟發(fā)展的需求,也是適應(yīng)社會主義市場經(jīng)濟,實現(xiàn)可持續(xù)發(fā)展的關(guān)鍵。 本文首先提出塑造城市品牌的重要性,闡釋相關(guān)理論基礎(chǔ),繼而就城市品牌戰(zhàn)略以及天津市紅橋區(qū)品牌戰(zhàn)略建設(shè)的實際背景展開研究,然后探討天津市紅橋區(qū)品牌戰(zhàn)略的問題和機遇,以及在品牌戰(zhàn)略下,紅橋區(qū)的定位,通過總結(jié)國內(nèi)外城市品牌發(fā)展規(guī)律和經(jīng)驗給紅橋區(qū)未來的經(jīng)濟發(fā)展帶來啟示,最后分析了紅橋區(qū)未來發(fā)展的戰(zhàn)略方向,在總結(jié)比較先進經(jīng)驗的基礎(chǔ)上,提出紅橋區(qū)進一步發(fā)展品牌經(jīng)濟,打造品牌城市的戰(zhàn)略方向及對策。 本文在借鑒城市品牌經(jīng)濟和國內(nèi)外品牌戰(zhàn)略優(yōu)秀研究成果的基礎(chǔ)上,結(jié)合天津市和紅橋區(qū)具體情況提出了城市品牌戰(zhàn)略、開發(fā)區(qū)域經(jīng)濟以及紅橋區(qū)經(jīng)濟發(fā)展新思路。其中,重點提出紅橋區(qū)圍繞西站城市副中心建設(shè),充分利用生態(tài)、文化、區(qū)位、土地資源等優(yōu)勢實現(xiàn)區(qū)域經(jīng)濟產(chǎn)業(yè)升級,充分發(fā)揮城市副中心的要素聚集和新的經(jīng)濟聚集點的作用。切實將紅橋區(qū)建設(shè)成為天津市綜合性城市副中心、現(xiàn)代化商務(wù)產(chǎn)業(yè)基地,文化生態(tài)、和諧宜居的城區(qū)。
[Abstract]:City brand is not only the name and symbol of a city, but also a complex of city's unique image and core value. A good city brand can improve the city's social popularity, accumulate capital, technology and talents, promote the city's economic development, enhance the city's competitiveness, and increase the citizens' sense of belonging and pride to the city. Shaping urban brand is the demand of urban economic development and the key to adapt to socialist market economy and realize sustainable development. This paper first puts forward the importance of shaping the city brand, explains the relevant theoretical basis, and then carries out a study on the actual background of the urban brand strategy and the brand strategy construction in Hongqiao District of Tianjin. Then it discusses the problems and opportunities of brand strategy in Hongqiao District of Tianjin, and the positioning of Hongqiao District under the brand strategy. Through summing up the laws and experiences of the development of domestic and foreign urban brands, it brings inspiration to the future economic development of Hongqiao District. Finally, the paper analyzes the strategic direction of Hongqiao district's future development, and puts forward the strategic direction and countermeasures of further developing brand economy and building brand city on the basis of summing up the more advanced experience. On the basis of drawing lessons from the excellent research results of urban brand economy and domestic and foreign brand strategy, this paper puts forward a new idea of urban brand strategy, development of regional economy and economic development of Hongqiao district in combination with the specific situation of Tianjin and Hongqiao district. Among them, it is proposed that Hongqiao District should focus on the construction of the sub-center of the West Railway Station and make full use of the advantages of ecology, culture, location and land resources to realize the upgrading of regional economic industries. Give full play to the sub-center of the city and the role of the new economic agglomeration point. Hongqiao District will be built into a comprehensive urban sub-center of Tianjin, a modern commercial industrial base, cultural ecology, harmonious and livable urban area.
【學(xué)位授予單位】：天津師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.27

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