本文選題：長(zhǎng)三角 + 花卉園藝展覽�。� 參考：《浙江農(nóng)林大學(xué)》2014年碩士論文

【摘要】：隨著我國(guó)社會(huì)的進(jìn)步和經(jīng)濟(jì)的發(fā)展，國(guó)內(nèi)各種類型的花卉園藝展覽不斷涌現(xiàn)。長(zhǎng)三角地區(qū)作為中國(guó)區(qū)域經(jīng)濟(jì)發(fā)展的中心地帶，花卉產(chǎn)業(yè)發(fā)展迅速，花卉園藝展日漸增多。本論文通過實(shí)地調(diào)查結(jié)合相關(guān)的資料對(duì)長(zhǎng)三角地區(qū)的花卉園藝展覽現(xiàn)狀進(jìn)行總結(jié)分析，同時(shí)與國(guó)外優(yōu)秀花卉園藝展進(jìn)行對(duì)比。針對(duì)研究結(jié)果，提出相應(yīng)的建議，為今后長(zhǎng)三角相關(guān)花卉園藝展覽及花卉產(chǎn)業(yè)的發(fā)展提供新思路。主要研究結(jié)果如下： 1．通過查閱相關(guān)的文獻(xiàn)資料和收集大量的互聯(lián)網(wǎng)數(shù)據(jù)，對(duì)長(zhǎng)三角地區(qū)近五年內(nèi)已舉行的227次花卉園藝展覽進(jìn)行全面的統(tǒng)計(jì)分析，從空間分布、時(shí)間分布、屆數(shù)分布、規(guī)模組成、花卉主題、舉辦場(chǎng)地等方面進(jìn)行對(duì)該地區(qū)花卉園藝展覽進(jìn)行系統(tǒng)的梳理，數(shù)據(jù)顯示長(zhǎng)三角地區(qū)花卉園藝展范圍廣、增長(zhǎng)快、歷史短，部分地區(qū)呈粗放型增長(zhǎng)，，與經(jīng)濟(jì)發(fā)展、花卉產(chǎn)業(yè)、旅游資源三者有一定的關(guān)聯(lián)性。 2．對(duì)長(zhǎng)三角地區(qū)代表性的園藝花卉展覽進(jìn)行實(shí)地調(diào)研，選取蕭山花木節(jié)、第八屆中國(guó)花卉博覽會(huì)、上海國(guó)際花卉園藝展覽會(huì)等具體案例進(jìn)行深度剖析。結(jié)合數(shù)據(jù)分析，總結(jié)該地區(qū)花卉園藝展現(xiàn)狀為：政府主導(dǎo)為主，進(jìn)行市場(chǎng)化探索；宣傳方式多樣，網(wǎng)絡(luò)推廣模式基本形成；傳統(tǒng)場(chǎng)地為主，新類型的不斷涌現(xiàn)；綜合性展覽更加全面，專業(yè)性展覽應(yīng)運(yùn)而生；展覽數(shù)量增長(zhǎng)快，家庭園藝?yán)砟钔癸@。 3．分析英國(guó)切爾西花展、德國(guó)IPM植物展兩個(gè)國(guó)際優(yōu)秀花卉園藝展覽展會(huì)的特點(diǎn)與成功經(jīng)驗(yàn)，從園藝基礎(chǔ)背景、布展形式、植物品種、會(huì)展人才等方面比較兩者之間的差距，歸納總結(jié)，提出了加強(qiáng)區(qū)域內(nèi)交流，形成品牌性展覽；加快高素質(zhì)會(huì)展人才培養(yǎng)，培養(yǎng)適合長(zhǎng)三角地區(qū)的專業(yè)會(huì)展人才；提高花卉品種創(chuàng)新能力，打造自主品牌花卉；推行新穎多樣的布展形式，提高觀眾的互動(dòng)性和參與性；建立專業(yè)會(huì)展網(wǎng)站，及時(shí)提供全面準(zhǔn)確的信息等幾點(diǎn)建議。
[Abstract]:With the progress of our society and the development of economy, various kinds of flower horticultural exhibitions are emerging. As the center of China's regional economic development, the Yangtze River Delta region has a rapid development of flower industry and an increasing number of flower horticultural exhibitions. This paper summarizes and analyzes the present situation of flower horticultural exhibition in Yangtze River Delta area by field investigation, and compares it with foreign excellent flower horticultural exhibition. According to the research results, the corresponding suggestions are put forward to provide new ideas for the future development of flower horticultural exhibition and flower industry in the Yangtze River Delta. The main findings are as follows: 1. By consulting the relevant literature and collecting a large amount of Internet data, the author makes a comprehensive statistical analysis of 227 flower horticultural exhibitions held in the Yangtze River Delta region in the past five years. The statistical analysis is carried out from the spatial distribution, the time distribution, the number distribution, and the composition of the scale. The flower theme, venue and other aspects of the flower horticultural exhibition in this area are systematically combed. The data show that the flower horticultural exhibition in the Yangtze River Delta region has a wide range, rapid growth, short history, extensive growth in some areas, and economic development. Flower industry, tourism resources have certain relevance. 2. This paper makes a field investigation on the typical horticultural flower exhibition in the Yangtze River Delta region, and analyzes in depth some specific cases, such as Xiaoshan Flower Festival, the 8th China Flower Fair, Shanghai International Flower Horticultural Exhibition and so on. Based on the analysis of data, this paper summarizes the current situation of flower horticultural exhibition in this area as follows: government leading, market-oriented exploration, various propaganda methods, basic network promotion mode, traditional site as the main, and new types emerging constantly; The comprehensive exhibition is more comprehensive, the specialized exhibition arises at the historic moment; the number of exhibitions increases rapidly, and the family gardening concept is prominent. 3. This paper analyzes the characteristics and successful experiences of the two international excellent flower and horticultural exhibitions such as Chelsea Flower Show in England and IPM Plant Show in Germany, and compares the gap between them from the aspects of horticultural background, exhibition form, plant varieties, exhibition talents, etc. Summing up and summing up, it is proposed to strengthen the regional communication and form the brand exhibition, to speed up the training of high-quality exhibition talents, to train the professional exhibition talents suitable for the Yangtze River Delta region, to improve the innovation ability of flower varieties, and to create the independent brand flowers and plants. Some suggestions are put forward to promote the interaction and participation of the audience, to establish a professional exhibition website and to provide comprehensive and accurate information in time.
【學(xué)位授予單位】：浙江農(nóng)林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F713.83;F326.13

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