本文選題：CF + 華北�。� 參考：《重慶理工大學(xué)》2014年碩士論文

【摘要】：近幾年我國的經(jīng)濟(jì)有了很大的進(jìn)步，人均國民收入有了很大的提高，汽車被廣大家庭所使用，面對(duì)這樣的形勢(shì)，各個(gè)汽車廠家為了獲取利益，增加產(chǎn)量。F作為北美三大汽車品牌之一，是最早的汽車品牌，，在北美的銷量排名第一。于2001年進(jìn)入中國，與C汽車合資成立了CF汽車有限公司，到目前為止引進(jìn)了六大品牌，銷量和份額排名中國汽車市場(chǎng)前十位。 目前，全國汽車市場(chǎng)分為六大區(qū)，網(wǎng)點(diǎn)數(shù)量與各區(qū)域的經(jīng)濟(jì)發(fā)展成正比關(guān)系，北區(qū)是繼東區(qū)之后網(wǎng)點(diǎn)數(shù)量最大的銷售區(qū)域，CF銷售公司網(wǎng)點(diǎn)設(shè)置也正是這樣。華北區(qū)域在市場(chǎng)容量相當(dāng)大，在六大區(qū)中排在第二位，而CF汽車在華北大區(qū)的市場(chǎng)占有率卻非常低，在六大區(qū)中排在倒數(shù)第二，顧客滿意度下降，競(jìng)爭(zhēng)力不夠。這意味著目前CF在華北地區(qū)的營(yíng)銷策略仍存在較大的問題。本文對(duì)CF銷售分公司華北大區(qū)的營(yíng)銷現(xiàn)狀、存在的問題，以及市場(chǎng)營(yíng)銷環(huán)境進(jìn)行分析與總結(jié)，通過五大組合營(yíng)銷策略的制定，從而分別針對(duì)中高、低級(jí)市場(chǎng)提出適合CF汽車區(qū)域發(fā)展的營(yíng)銷策略方案。本文的研究成果將對(duì)CF汽車的營(yíng)銷工作具有實(shí)際參考意義，也為今后類似的汽車企業(yè)的發(fā)展提供借鑒。
[Abstract]:In recent years, the economy of our country has made great progress, the per capita national income has been greatly increased, and cars are used by a large number of families. In the face of such a situation, in order to obtain benefits, Increased production. F, one of the three largest car brands in North America, was the first car brand in North America and ranked first in sales. CF Automobile Co., Ltd. was established in China in 2001. So far, six brands have been introduced, and its sales volume and share rank in the top 10 of China's auto market. At present, the national automobile market is divided into six regions, and the number of outlets is proportional to the economic development of each region, and the North District is the largest selling area after the Eastern District. North China has a very large market capacity, ranking second among the six regions, but CF cars occupy a very low market share in North China, ranking second to the bottom in the six regions, the customer satisfaction is declining, and the competitiveness is not enough. This means that CF marketing strategy in North China still has greater problems. This paper analyzes and summarizes the marketing status, existing problems and marketing environment of the North China region of CF sales Branch. Through the formulation of five combined marketing strategies, it aims at Zhonggao, respectively. The low-level market puts forward the marketing strategy plan suitable for CF automobile area development. The research results of this paper will have practical reference significance for CF automobile marketing work, and also provide reference for the development of similar automobile enterprises in the future.
【學(xué)位授予單位】：重慶理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F416.471;F274

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