本文選題：體育消費(fèi)行為 + 社區(qū)居民　； 參考：《蘭州交通大學(xué)》2014年碩士論文

【摘要】：隨著我國(guó)經(jīng)濟(jì)的飛速發(fā)展,在我國(guó)城市居民的生活水平不斷提高的同時(shí),人們開(kāi)始越來(lái)越多的關(guān)注身體健康問(wèn)題,全民健身運(yùn)動(dòng)也在我國(guó)如火如茶的全面開(kāi)展。沈陽(yáng)市東陵區(qū)是沈陽(yáng)城新的行政中心、科技中心、文化中心和金融商貿(mào)中心,重點(diǎn)發(fā)展現(xiàn)代商貿(mào)、科技研發(fā)、文化創(chuàng)意、健康產(chǎn)業(yè)、物聯(lián)網(wǎng)及相關(guān)產(chǎn)業(yè),欲建成21世紀(jì)第三代城市典范,東北亞智慧新城,而且是2013年全國(guó)第十二屆全運(yùn)會(huì)的主要功能區(qū),深入研究沈陽(yáng)市東陵區(qū)的居民體育消費(fèi)因素,對(duì)于深入開(kāi)展沈陽(yáng)市全民健身事業(yè)具有重要意義。我國(guó)的體育消費(fèi)理論研究雖然起步晚,但是發(fā)展較快,并有如下發(fā)展趨勢(shì):在研究方向上,已從研究我國(guó)城市居民體育消費(fèi)的宏觀趨勢(shì),轉(zhuǎn)向?yàn)榫唧w分析國(guó)內(nèi)某個(gè)城市或區(qū)域的居民體育消費(fèi)水平;在研究方法上,已從理論文獻(xiàn)綜述研究轉(zhuǎn)向?yàn)閷?shí)際調(diào)查研究;在研究?jī)?nèi)容上,已從理論研究轉(zhuǎn)向?yàn)槔碚撏瑢?shí)踐相結(jié)合的研究,探究體育消費(fèi)與社會(huì)經(jīng)濟(jì)發(fā)展的關(guān)系。近幾年,作為人們?nèi)粘Ｉ钕M(fèi)組成中的體育消費(fèi),已經(jīng)不可避免地成為了人們生活中關(guān)注的焦點(diǎn),主要表現(xiàn)為以下三方面:第一,國(guó)內(nèi)居民消費(fèi)結(jié)構(gòu)優(yōu)化升級(jí)2009年中央工作經(jīng)濟(jì)會(huì)議中,提出加快推進(jìn)居民消費(fèi)結(jié)構(gòu)的升級(jí)改造,并將其擺在了經(jīng)濟(jì)工作中的首要位置。為了加快我國(guó)經(jīng)濟(jì)發(fā)展方式的轉(zhuǎn)變,經(jīng)濟(jì)結(jié)構(gòu)的調(diào)整以及經(jīng)濟(jì)發(fā)展的速度,必須將居民消費(fèi)結(jié)構(gòu)的優(yōu)化升級(jí)和轉(zhuǎn)型放在戰(zhàn)略高度,并將其轉(zhuǎn)化為有效舉措。近些年,隨著相關(guān)刺激居民消費(fèi)政策制度的出臺(tái),旅游、醫(yī)療、教育、娛樂(lè)、體閑、健身逐漸成為國(guó)民消費(fèi)支出中的重要部分。不難發(fā)現(xiàn),我國(guó)居民消費(fèi)結(jié)構(gòu)早已發(fā)生質(zhì)的變化,正逐漸由傳統(tǒng)型消費(fèi)轉(zhuǎn)變?yōu)樯?jí)型消費(fèi)。一方面,良好的經(jīng)濟(jì)政策刺激我國(guó)體育消費(fèi),另一方面,合理的體育消費(fèi)也將起到調(diào)整我國(guó)經(jīng)濟(jì)結(jié)構(gòu)的作用。第二,城市化進(jìn)程加快隨著我國(guó)經(jīng)濟(jì)的高速發(fā)展,以及相關(guān)財(cái)政政策的積極制定和實(shí)施,我國(guó)城市化進(jìn)程也迎來(lái)了新的發(fā)展機(jī)遇。據(jù)有關(guān)資料顯示,1999年至今,我國(guó)城市化水平以每年平均保持1.9個(gè)百分點(diǎn)的速度增長(zhǎng),2003年末我國(guó)城市化水平為40.53%,幾乎覆蓋了全國(guó)大部分大中城市。同時(shí),位于東陵區(qū)渾南的沈陽(yáng)奧體中心和全運(yùn)村,標(biāo)志著沈陽(yáng)渾南的城市化建設(shè)邁入了新階段,不僅使該區(qū)居民的生活內(nèi)容得到了擴(kuò)展,而且從宏觀角度上看促進(jìn)了該區(qū)體育產(chǎn)業(yè)的發(fā)展。第三,“十二運(yùn)”承辦帶來(lái)的機(jī)遇“十二運(yùn)”作為我國(guó)規(guī)模最大、影響最深遠(yuǎn)的綜合性體育賽事,2103年8月31日在沈陽(yáng)舉行。沈陽(yáng)全運(yùn)村坐落在沈陽(yáng)市經(jīng)濟(jì)開(kāi)發(fā)新區(qū)——渾南。渾南新區(qū)不僅作為此次全運(yùn)會(huì)的主要功能區(qū),而且日后將會(huì)成為沈陽(yáng)市新興的政治經(jīng)濟(jì)和文化中心。一方面,“十二運(yùn)”的舉辦為渾南新區(qū)的建設(shè)帶來(lái)了發(fā)展機(jī)遇,有助于提升沈陽(yáng)的城市地位,塑造健康活力的城市形象,同時(shí)重大體育賽事必將刺激區(qū)域的經(jīng)濟(jì)發(fā)展。另一方面,作為全運(yùn)會(huì)主功能區(qū)的渾南將為沈陽(yáng)市東陵區(qū)的體育發(fā)展提供良機(jī),有力地刺激該區(qū)居民的體育消費(fèi),形成運(yùn)動(dòng)健身意識(shí),促進(jìn)沈陽(yáng)其它區(qū)域的體育蓬勃發(fā)展。本文將通過(guò)問(wèn)卷調(diào)查的研究形式,展開(kāi)對(duì)沈陽(yáng)市東陵區(qū)居民日常運(yùn)動(dòng)健身消費(fèi)狀況的調(diào)查,根據(jù)調(diào)查結(jié)果深入探析影響沈陽(yáng)市東陵區(qū)體育消費(fèi)的具體原因所在,并進(jìn)一步分析出該區(qū)居民體育消費(fèi)的未來(lái)發(fā)展趨勢(shì),為沈陽(yáng)市東陵區(qū)的全民體育發(fā)展提供相關(guān)的理論支持,進(jìn)而促進(jìn)沈陽(yáng)市體育事業(yè)的發(fā)展和體育市場(chǎng)的繁榮,重新解構(gòu)調(diào)整沈陽(yáng)市東陵區(qū)的居民消費(fèi)結(jié)構(gòu),從而為國(guó)內(nèi)其它地區(qū)同類城市的體育消費(fèi)提供借鑒。
[Abstract]:With the rapid development of our country's economy, while the living standards of urban residents in our country are constantly improving, people begin to pay more and more attention to physical health problems, and the national fitness movement is also in the full development of tea in our country. Shenyang Dongling District is the new administrative center of Shenyang City, the center of science and technology, the cultural center and the financial and Trade Center, We should focus on developing modern commerce, scientific and technological research and development, cultural creativity, health industry, Internet of things and related industries. To build the third generation of cities in twenty-first Century, the new city of Northeast Asia, and the main function area of the Twelfth National Games in the country in 2013, the consumption factors of residents in Dongling District of Shenyang are deeply studied, and the Shenyang city is deeply carried out. The sports consumption theory of our country is of great significance. Although the research of sports consumption theory in China is late, it has developed rapidly and has the following trend: in the direction of research, it has shifted from the macro trend of sports consumption of urban residents in our country to analyze the sports consumption level of the residents in a city or region in China. At the same time, it has shifted from theoretical literature review to practical investigation, and in the content of the research, it has shifted from theoretical research to the study of theory and practice, exploring the relationship between sports consumption and social and economic development. In recent years, sports consumption in the composition of people's daily life has inevitably become people's life. The focus of concern is mainly manifested in the following three aspects: first, the optimization and upgrading of domestic consumption structure in the central working economy conference in 2009, proposed to accelerate the upgrading and upgrading of the consumption structure of the residents, and put it in the first place in the economic work. In order to speed up the transformation of the mode of economic development and the adjustment of economic structure, As well as the speed of economic development, the optimization and upgrading and transformation of the consumption structure of residents must be put on the strategic height and translated into effective measures. In recent years, with the introduction of the policy system of stimulating residents' consumption, tourism, medical treatment, education, entertainment and leisure have gradually become an important part of national consumption expenditure. It is not difficult to find that China is not difficult to find. There has been a qualitative change in the consumption structure of residents, which is gradually changing from traditional type consumption to upgrading consumption. On the one hand, good economic policy stimulates China's sports consumption, on the other hand, reasonable sports consumption will also play a role in adjusting the economic structure of our country. Second, the process of urbanization is accelerating with the rapid development of our country's economy, and According to relevant data, the urbanization level of our country has increased by an average of 1.9 percentage points every year since 1999, and the urbanization level of China is 40.53% in the end of 2003, which covers most of the large and middle cities in China at the end of 2003. The Shenyang Olympic Sports Center and the whole village in Hunnan, Dongling District, symbolized the new stage of the urbanization construction in Shenyang Hunnan, which not only expanded the living content of the residents in the area, but also promoted the development of the sports industry in the area from the macro perspective. Third, the "Twelve transport", the opportunity brought by the "Twelve transport", was the rule of our country. The largest and most far-reaching comprehensive sports event was held in Shenyang in August 31, 2103. Shenyang Quan Yun Village is located in the new area of Shenyang economic development - Hunnan. Hun Nan new area is not only the main functional area of the National Games, but will become the emerging political and cultural center of Shenyang in the future. On the one hand, the "Twelve transport" It has brought development opportunities for the construction of Hunan new area, which will help promote the city status of Shenyang and create a healthy and dynamic city image. At the same time, major sports events will stimulate the economic development of the region. On the other hand, Hunnan, as the main function area of the National Games, will provide a good opportunity for sports development in the Dongling District of Shenyang. The sports consumption of residents in the area is stimulated, and sports fitness consciousness is formed to promote the vigorous development of sports in other regions of Shenyang. This paper will carry out a survey on the daily exercise and consumption status of residents in Dongling District of Shenyang by questionnaire investigation. According to the results of the investigation, the specific reasons for the sports consumption in Dongling District of Shenyang are deeply explored. And further analyze the future development trend of the residents' sports consumption in this area, provide relevant theoretical support for the development of sports for all in Dongling District of Shenyang, and further promote the development of sports industry in Shenyang and the prosperity of sports market, and restructure and restructure the consumption structure of residents in Dongling District of Shenyang, so as to be the same in other areas in China. The sports consumption in the city like cities can be used for reference.

【學(xué)位授予單位】：蘭州交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G80-05

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