發(fā)布時間：2018-04-02 12:27

  本文選題：產業(yè)集群　切入點：區(qū)域品牌　出處：《內蒙古財經大學》2014年碩士論文

【摘要】：隨著現代經濟的高速發(fā)展、集聚，產業(yè)集群作為一種空間組織形式，逐漸受到業(yè)界人士和學者的高度關注。1990年邁克爾·波特指出產業(yè)集群是工業(yè)化發(fā)展進程中的一種普遍現象，集群的壯大與完善不僅有利于帶動當地區(qū)域經濟的發(fā)展，還能促進本國經濟的繁榮與進步。然而，我國的產業(yè)集群的發(fā)展程度有限，產業(yè)集群品牌化發(fā)展相對比較落后，產業(yè)集群的帶動效應沒有充分的發(fā)揮出來，產業(yè)集群對經濟的發(fā)展起到的推動作用很有限。因此，需要不斷發(fā)展我國的產業(yè)集群，讓我國的產業(yè)集群逐漸趨向品牌化，讓產業(yè)集群充分發(fā)揮其重要作用。區(qū)域品牌化的延伸是以產業(yè)集群的高度發(fā)展為基礎的，也有利于進一步促進產業(yè)集群的快速發(fā)展。產業(yè)集群與區(qū)域品牌之間存在著相輔相成的關系：產業(yè)集群的自身特點決定了區(qū)域品牌的發(fā)展態(tài)勢，產業(yè)集群的發(fā)展狀況也是區(qū)域品牌發(fā)展的基礎；而區(qū)域品牌的良好發(fā)展會為產業(yè)集群樹立良好的形象，有利于產業(yè)集群吸引眾多資源，有利于拓展國內外的相關市場，有利于擴大市場占有率。本文以產業(yè)集群和區(qū)域品牌為理論基礎，對產業(yè)集群和區(qū)域品牌的理論進行了進一步的探索研究和分析，研究發(fā)現產業(yè)集群的理論是年代比較久遠的，缺少最新的前沿的理論研究，對于區(qū)域品牌的研究國外學者不能趨于一致，國內研究少之又少。在研究二者互動關系的過程中，定性分析比較多，定量模型分析相對較少。本文的主體部分是對內蒙古農畜產品加工產業(yè)集群與區(qū)域品牌互動關系分析，內蒙古現階段的發(fā)展中，具有十大分類明顯的產業(yè)集群，每一個集群都有其各自的特點，所以本文首先分析了內蒙古農畜產品加工產業(yè)集群的特點、優(yōu)勢、現狀，，其次分析了基于內蒙古農畜產品加工產業(yè)集群發(fā)展起來的區(qū)域品牌的形成基礎和特點，最后對二者的互動關系進行分析，并提出了互動發(fā)展過程中遇到的問題。以內蒙古扎蘭屯綠色食品為特色的綠色產業(yè)集群為實證，分析探討了內蒙古農畜產品加工產業(yè)集群與區(qū)域品牌關系，并提出了二者互動中遇到的問題。最后綜合前面提出的問題，給出了相應的對策建議，將實證分析中的解決辦法融合到內蒙古的解決方案中去，希望能夠在區(qū)域經濟發(fā)展中起到一定的知道作用。內蒙古農畜產品加工產業(yè)集群現在的集聚度不夠高，集群發(fā)展還沒有達到成熟程度，所以基于此基礎上發(fā)展起來的區(qū)域品牌的品牌效應還沒有完全彰顯出來，在以后的發(fā)展過程中，會隨著合理布局、調整產業(yè)結構、轉變經濟發(fā)展方式等，不斷增加集聚度，同樣基于這種產業(yè)集群的區(qū)域品牌的培植會有更加美好的前景，有待進一步研究。
[Abstract]:With the rapid development of modern economy and agglomeration, industrial clusters, as a form of spatial organization, have gradually been highly concerned by the industry and scholars. Michael Porter pointed out in 1990 that industrial clusters are a common phenomenon in the process of industrialization development. The expansion and perfection of cluster can not only promote the development of local regional economy, but also promote the prosperity and progress of local economy. However, the development of industrial cluster in China is limited, and the brand development of industrial cluster is relatively backward. The driving effect of industrial cluster has not been brought into full play, and the role of industrial cluster in promoting economic development is very limited. Therefore, it is necessary to continuously develop the industrial cluster of our country, so that the industrial cluster of our country gradually tends to brand. The extension of regional branding is based on the high development of industrial clusters. It is also conducive to further promoting the rapid development of industrial clusters. There are complementary relations between industrial clusters and regional brands: the characteristics of industrial clusters determine the development situation of regional brands. The development of industrial clusters is also the basis of regional brand development, and the good development of regional brands will set up a good image for industrial clusters, help industrial clusters attract many resources, and help to expand the relevant markets at home and abroad. Based on the theory of industrial cluster and regional brand, this paper makes further research and analysis on the theory of industrial cluster and regional brand, and finds that the theory of industrial cluster is very old. Lack of the latest frontier theoretical research, the research of regional brands foreign scholars can not tend to the same, very little domestic research. In the process of studying the interaction between the two, there are more qualitative analysis, Quantitative model analysis is relatively few. The main part of this paper is to analyze the interactive relationship between agricultural and livestock products processing industry cluster and regional brand in Inner Mongolia. In the present development of Inner Mongolia, there are ten distinct industrial clusters. Each cluster has its own characteristics, so this paper first analyzes the characteristics, advantages and status of Inner Mongolia agri-livestock product processing industry cluster. Secondly, it analyzes the forming basis and characteristics of regional brands based on the development of agricultural and livestock products processing industry cluster in Inner Mongolia, and finally analyzes the interactive relationship between the two. And put forward the problems encountered in the process of interactive development. Taking the green industry cluster of Zalantun, Inner Mongolia as an example, this paper analyzes and discusses the relationship between the processing industry cluster of agricultural and livestock products in Inner Mongolia and the regional brand. And put forward the problems encountered in the interaction between the two. Finally, synthesizing the problems put forward above, the corresponding countermeasures and suggestions are given, and the solutions in the empirical analysis are integrated into the solutions of Inner Mongolia. I hope to be able to play a certain role in the regional economic development. Inner Mongolia agribusiness and livestock products processing industry cluster is not high enough, cluster development has not reached a mature level. Therefore, the brand effect of regional brands developed on this basis has not been fully demonstrated. In the course of future development, with the rational distribution, adjustment of industrial structure, transformation of the mode of economic development, and so on, the degree of convergence will continue to increase. The development of regional brands based on this kind of industrial clusters will have a better prospect, which needs further study.
【學位授予單位】：內蒙古財經大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F326.5

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本文編號：1700411