本文選題：高新區(qū)　切入點：馳著名商標(biāo)　出處：《天津大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：馳著名商標(biāo)是企業(yè)重要的無形資產(chǎn)，代表著企業(yè)的信譽和形象，也是一個企業(yè)對外宣傳的名片。維護馳著名商標(biāo)企業(yè)發(fā)展的良好環(huán)境，促進馳著名商標(biāo)企業(yè)快速發(fā)展，是當(dāng)前政府部門的一項重要任務(wù)，也成為振興區(qū)域經(jīng)濟發(fā)展的關(guān)鍵環(huán)節(jié)之一。天津濱海高新技術(shù)產(chǎn)業(yè)開發(fā)區(qū)（簡稱“天津高新區(qū)”）多年來始終積極落實商標(biāo)發(fā)展戰(zhàn)略規(guī)劃，全面推進商標(biāo)戰(zhàn)略實施，取得了一系列的成績，實現(xiàn)了高新區(qū)馳著名商標(biāo)企業(yè)發(fā)展的新突破。文章作者結(jié)合自己在天津高新區(qū)政府部門的工作實踐，在全面總結(jié)高新區(qū)馳著名商標(biāo)企業(yè)所取得的成績與發(fā)展成果的基礎(chǔ)上，重點分析了當(dāng)前制約馳著名商標(biāo)企業(yè)進一步發(fā)展的因素，并提出了相應(yīng)的對策建議，為下一階段高新區(qū)促進馳著名商標(biāo)企業(yè)的發(fā)展出謀劃策。 文章共分五個部分，首先在對相關(guān)概念的介紹和對國內(nèi)外有關(guān)政企關(guān)系的理論綜述的基礎(chǔ)上，將政企關(guān)系進行了詳細(xì)分析闡述，從實施商標(biāo)戰(zhàn)略的重要性和必要性兩方面論述了實施商標(biāo)戰(zhàn)略對于企業(yè)發(fā)展的重要意義。隨后通過分析天津高新區(qū)馳著名商標(biāo)企業(yè)發(fā)展的現(xiàn)狀，高新區(qū)促進馳著名商標(biāo)企業(yè)發(fā)展的政策和舉措，以及企業(yè)發(fā)展的典型案例，找出當(dāng)前馳著名商標(biāo)企業(yè)發(fā)展中存在的制約因素。最后，文章從促進企業(yè)自身發(fā)展和指導(dǎo)企業(yè)實施商標(biāo)戰(zhàn)略兩個方面出發(fā)，制訂出相應(yīng)的對策建議，并對今后高新區(qū)馳著名商標(biāo)企業(yè)的發(fā)展前景進行了展望。
[Abstract]:Chi famous trademark is an important intangible asset of the enterprise, representing the reputation and image of the enterprise, and is also a business card for the enterprise to propagate to the outside world, to maintain the favorable environment for the development of the famous trademark enterprise and to promote the rapid development of the famous trademark enterprise. Tianjin Binhai Hi-tech Industrial Development Zone (TEDA) has been actively implementing the trademark development strategy plan for many years. The comprehensive implementation of the trademark strategy has made a series of achievements and achieved a new breakthrough in the development of famous trademark enterprises in the high-tech zone. On the basis of summing up the achievements and development achievements of famous trademark enterprises in Hi-tech Zone, this paper emphatically analyzes the factors restricting the further development of famous trademark enterprises, and puts forward corresponding countermeasures and suggestions. For the next stage of high-tech zones to promote the development of famous trademark enterprises. The article is divided into five parts. Firstly, on the basis of the introduction of relevant concepts and the theoretical review of the relationship between government and enterprise at home and abroad, the relationship between government and enterprise is analyzed and elaborated in detail. This paper discusses the significance of implementing trademark strategy to the development of enterprises from the two aspects of the importance and necessity of implementing trademark strategy, and then analyzes the current situation of the development of famous trademark enterprises in Tianjin Hi-tech Zone. The policies and measures of promoting the development of famous trademark enterprises in high-tech zones, as well as typical cases of enterprise development, find out the restrictive factors existing in the development of famous trademark enterprises at present. Finally, Starting from the two aspects of promoting the development of the enterprise itself and guiding the enterprise to implement the trademark strategy, this paper puts forward the corresponding countermeasures and suggestions, and looks forward to the development prospects of the famous trademark enterprises in the Hi-tech Zone in the future.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F276.44;D630

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