本文關(guān)鍵詞： 產(chǎn)業(yè)地產(chǎn) 產(chǎn)業(yè)地產(chǎn)企業(yè) 價(jià)值網(wǎng) 核心競(jìng)爭(zhēng)力　出處：《重慶大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著住宅地產(chǎn)市場(chǎng)利潤(rùn)空間越來(lái)越小和商業(yè)地產(chǎn)門檻的進(jìn)一步提高，越來(lái)越多的房地產(chǎn)企業(yè)開始涉足產(chǎn)業(yè)地產(chǎn)；與此同時(shí)產(chǎn)業(yè)地產(chǎn)也因其對(duì)區(qū)域經(jīng)濟(jì)發(fā)展和產(chǎn)業(yè)結(jié)構(gòu)升級(jí)的強(qiáng)大推動(dòng)力而日益受到政府重視。但與住宅地產(chǎn)相比，產(chǎn)業(yè)地產(chǎn)無(wú)論是開發(fā)模式還是經(jīng)營(yíng)策略均存在顯著差別，很多成功的住宅開發(fā)企業(yè)向產(chǎn)業(yè)地產(chǎn)轉(zhuǎn)型的時(shí)候往往把握不住經(jīng)營(yíng)活動(dòng)的重點(diǎn)，不僅造成了大量的資源浪費(fèi)，也阻礙了產(chǎn)業(yè)地產(chǎn)的健康發(fā)展。核心競(jìng)爭(zhēng)力決定企業(yè)的長(zhǎng)遠(yuǎn)發(fā)展方向，也是企業(yè)經(jīng)營(yíng)活動(dòng)成功的決定性因素。對(duì)產(chǎn)業(yè)地產(chǎn)企業(yè)核心競(jìng)爭(zhēng)力構(gòu)成要素的研究，有助于產(chǎn)業(yè)地產(chǎn)企業(yè)明確自身的經(jīng)營(yíng)重心和發(fā)展方向；同時(shí)在交易成本不斷下降的信息時(shí)代，價(jià)值網(wǎng)的網(wǎng)式思維比價(jià)值鏈的鏈?zhǔn)剿季S更有助于企業(yè)適應(yīng)市場(chǎng)的競(jìng)爭(zhēng)需求并獲得競(jìng)爭(zhēng)優(yōu)勢(shì)。該論文將產(chǎn)業(yè)地產(chǎn)企業(yè)核心競(jìng)爭(zhēng)力和價(jià)值網(wǎng)二者結(jié)合起來(lái)，對(duì)基于價(jià)值網(wǎng)（環(huán)境）的產(chǎn)業(yè)地產(chǎn)企業(yè)核心競(jìng)爭(zhēng)力構(gòu)成要素進(jìn)行了較為系統(tǒng)的研究。 該論文在分析研究現(xiàn)有的產(chǎn)業(yè)地產(chǎn)研究文獻(xiàn)的基礎(chǔ)上結(jié)合具體的產(chǎn)業(yè)地產(chǎn)案例，，對(duì)產(chǎn)業(yè)地產(chǎn)的概念進(jìn)行了界定，并將產(chǎn)業(yè)地產(chǎn)和工業(yè)地產(chǎn)這兩個(gè)容易混淆的房地產(chǎn)形態(tài)進(jìn)行了對(duì)比分析研究，指出了產(chǎn)業(yè)地產(chǎn)在功能、服務(wù)內(nèi)容、涉及范圍和追求目標(biāo)等方面的優(yōu)越性；根據(jù)價(jià)值網(wǎng)理論將產(chǎn)業(yè)地產(chǎn)企業(yè)核心競(jìng)爭(zhēng)力劃分為企業(yè)本身的核心能力和外部?jī)r(jià)值關(guān)系兩部分，并根據(jù)交易成本理論和戰(zhàn)略重要性分析對(duì)產(chǎn)業(yè)地產(chǎn)企業(yè)的核心能力和外部?jī)r(jià)值關(guān)系進(jìn)行了劃分；在此基礎(chǔ)上該論文作者基于對(duì)天安數(shù)碼城、聯(lián)東U谷、華夏幸福基業(yè)等產(chǎn)業(yè)地產(chǎn)企業(yè)的成長(zhǎng)歷程及其各自經(jīng)營(yíng)模式的優(yōu)缺點(diǎn)的分析結(jié)論，對(duì)產(chǎn)業(yè)地產(chǎn)企業(yè)核心競(jìng)爭(zhēng)力的構(gòu)成要素進(jìn)行了較為深入的研究，從內(nèi)部核心能力和外部?jī)r(jià)值關(guān)系兩個(gè)方面初步建立了產(chǎn)業(yè)地產(chǎn)企業(yè)核心競(jìng)爭(zhēng)力構(gòu)成要素體系。
[Abstract]:With the smaller and smaller profit space of residential real estate market and the further improvement of commercial real estate threshold, more and more real estate enterprises began to set foot in industrial real estate. At the same time, industrial real estate has been paid more and more attention by the government because of its powerful impetus to regional economic development and industrial structure upgrading. However, compared with residential real estate, industrial real estate has significant differences in both development mode and management strategy. Many successful residential development enterprises often fail to grasp the focus of their business activities when they transition to industrial real estate, which not only results in a large amount of waste of resources, It also hinders the healthy development of industrial real estate. The core competence determines the long-term development direction of the enterprise, and is also the decisive factor for the success of the business activities. It helps industrial and real estate enterprises to define their own business focus and direction of development; at the same time, in the information age of declining transaction costs, The net thinking of value net is more helpful for enterprises to adapt to the competitive demand of market and gain competitive advantage than chain thinking of value chain. This paper combines the core competence of industrial real estate enterprises with the value net. This paper makes a systematic study on the elements of core competitiveness of industrial real estate enterprises based on value net (environment). This paper defines the concept of industrial real estate on the basis of analyzing and studying the existing industrial real estate research literature, combined with the specific case of industrial real estate. And the industrial real estate and industrial real estate which are easily confused with the real estate form are compared and analyzed, pointing out the advantages of the industrial real estate in the aspects of function, service content, scope of involvement and pursuit of objectives. According to the theory of value net, the core competence of industrial real estate enterprises is divided into two parts: core competence and external value relationship. Based on the transaction cost theory and strategic importance analysis, the paper divides the core competence and the external value relationship of the industrial real estate enterprises, and on this basis, the author based on the Tianan Digital City, the Tate U Valley, Based on the analysis of the growth process and the advantages and disadvantages of their respective business models, the paper makes a deep study on the components of the core competitiveness of industrial real estate enterprises. From two aspects of internal core competence and external value relationship, the paper preliminarily establishes the system of the elements of the core competence of industrial real estate enterprises.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.233.4

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