本文關(guān)鍵詞：天狼星公司俄羅斯市場發(fā)展戰(zhàn)略研究　出處：《哈爾濱工業(yè)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 發(fā)展戰(zhàn)略 PEST分析 SWOT分析

【摘要】：伴隨著全球經(jīng)濟(jì)整體化，區(qū)域經(jīng)濟(jì)一體化的不斷加強(qiáng)，我國的市場經(jīng)濟(jì)體制結(jié)構(gòu)變得越來越完善。發(fā)電廠電站設(shè)備行業(yè)是國民經(jīng)濟(jì)的重要組成部分，它具有顯著的壟斷競爭行業(yè)特點(diǎn)，行業(yè)的競爭尤為激烈。目前，從競爭主體來看，整個(gè)電廠電氣設(shè)備行業(yè)主要有跨國公司、國內(nèi)大型電站設(shè)備企業(yè)和中小型電站輔機(jī)設(shè)備企業(yè)三類競爭主體。 如何與實(shí)力雄厚的大企業(yè)并存發(fā)展，天狼星公司在俄羅斯電站市場上謀得一席之地，成為天狼星公司面臨的緊迫問題。根據(jù)公司的內(nèi)外部環(huán)境分析，，天狼星公司應(yīng)發(fā)揮自身獨(dú)有優(yōu)勢，以及參考制定正確的市場發(fā)展戰(zhàn)略才是解決問題的重中之重。 對此，本文綜合歸納現(xiàn)有的經(jīng)驗(yàn)，用公司實(shí)際情況對天狼星電站設(shè)備有限公司俄羅斯市場發(fā)展戰(zhàn)略確定和實(shí)施進(jìn)行了一系列研究。首先，在了解公司的基本情況、主營業(yè)務(wù)及組織機(jī)構(gòu)的基礎(chǔ)上，利用PEST分析方法從政治、經(jīng)濟(jì)、社會和技術(shù)四個(gè)方面分析了公司在俄羅斯外部市場環(huán)境，同時(shí)從企業(yè)能力、企業(yè)文化和企業(yè)資源三個(gè)方面闡述了公司的內(nèi)部環(huán)境，接著用SWOT分析方法分析了公司對俄羅斯市發(fā)展電站設(shè)備出口的優(yōu)勢、劣勢、機(jī)會和威脅；其次制定了公司的發(fā)展戰(zhàn)略，在明確了公司使命和樹立了公司的總體目標(biāo)與業(yè)務(wù)目標(biāo)的基礎(chǔ)上，制定了總體發(fā)展戰(zhàn)略和職能層戰(zhàn)略，總體發(fā)展戰(zhàn)略主要是多元化發(fā)展戰(zhàn)略和差異化市場開拓戰(zhàn)略，職能層戰(zhàn)略主要是人力資源戰(zhàn)略和財(cái)務(wù)戰(zhàn)略；最后本著以人為本、適度合理性、統(tǒng)一領(lǐng)導(dǎo)、權(quán)變和本土化原則實(shí)施發(fā)展戰(zhàn)略，從合適的組織、資源的整合、政策和程序的制定和最優(yōu)策略的采取四個(gè)方面準(zhǔn)備了發(fā)展戰(zhàn)略的實(shí)施，并將實(shí)施的步驟為長期、中期和前期進(jìn)行了闡述，同時(shí)提出了加強(qiáng)專業(yè)隊(duì)伍建設(shè)、加強(qiáng)項(xiàng)目管理與寫作、發(fā)揮投資與融資的帶動作用、加強(qiáng)公司經(jīng)營管理、弘揚(yáng)云深天為大的核心理念、構(gòu)建晚上的聯(lián)合體聯(lián)盟、提高市場保護(hù)意識、冷靜分析國際市場風(fēng)險(xiǎn)和激勵機(jī)制的建立的發(fā)展戰(zhàn)略實(shí)施的保障措施。
[Abstract]:With the globalization of the global economy and the continuous strengthening of regional economic integration, the market economic system structure of our country has become more and more perfect. The power plant equipment industry is an important part of the national economy. It has obvious characteristics of monopoly competition industry, especially fierce competition in the industry. At present, from the point of view of the main body of competition, the whole power plant electrical equipment industry mainly has multinational companies. Domestic large-scale power plant equipment enterprises and small-and medium-sized power station auxiliary equipment enterprises three types of competition. How to develop side by side with the powerful large enterprises, Sirius company in the Russian power station market, becomes the urgent problem faced by Sirius Company. According to the company's internal and external environment analysis. Sirius should give full play to its own unique advantages and make the correct market development strategy is the most important to solve the problem. In view of this, this article synthetically induces the existing experience, and carries on a series of research on the development strategy of the Russian market of Sirius Power Station equipment Co., Ltd with the actual situation of the company. First of all. On the basis of understanding the company's basic situation, main business and organization, this paper analyzes the external market environment of the company in Russia from four aspects: politics, economy, society and technology using PEST analysis method. At the same time, this paper expounds the internal environment of the company from three aspects of enterprise capability, enterprise culture and enterprise resources, and then analyzes the advantages and disadvantages of the company in the development of power plant equipment export to Russia by using SWOT analysis method. Opportunities and threats; Secondly, it formulates the development strategy of the company. On the basis of defining the mission of the company and setting up the overall objectives and business objectives of the company, it formulates the overall development strategy and functional level strategy. The overall development strategy is mainly diversified development strategy and differentiated market development strategy, function level strategy is mainly human resources strategy and financial strategy; Finally, in line with people-oriented, appropriate rationality, unified leadership, contingency and localization principles to implement the development strategy, from the appropriate organization, the integration of resources. The formulation of policies and procedures and the adoption of optimal strategies prepare for the implementation of the development strategy, and the implementation of the steps for the long-term, medium-term and early stages are described, and the strengthening of professional team construction is proposed. Strengthen the project management and writing, play a leading role in investment and financing, strengthen the management of the company, carry forward the core idea of "Yunshengtian", build a coalition at night, improve the awareness of market protection. Dispassionately analyze the international market risk and incentive mechanism of the establishment of the development strategy implementation of safeguards.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.61;F272

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