內(nèi)蒙古M生物科技有限公司核心競爭力構(gòu)建研究
發(fā)布時間：2018-08-21 08:39
【摘要】：傳統(tǒng)飼料工業(yè)于20世紀70年代中后期在我國開始產(chǎn)生。21世紀起,開始進入成熟期,此時,飼料工業(yè)增長速率放緩,飼料市場呈現(xiàn)出供過于求的狀況,直接導致行業(yè)平均利潤下降,投資風險提高,企業(yè)在此困境下要想尋求發(fā)展、獲得效益就需要進行產(chǎn)品或市場等新的探索。由此,蛋白飼料越來越受到重視。然而,據(jù)相關(guān)資料顯示,在世界范圍內(nèi)蛋白質(zhì)資源呈緊缺狀態(tài),蛋白資源的獲取成為世界性問題。這一問題在我國尤為突出,飼用蛋白資源的缺乏已經(jīng)嚴重的阻礙了飼料工業(yè)及畜牧、水產(chǎn)業(yè)的發(fā)展。要謀求飼料及上下游產(chǎn)業(yè)的發(fā)展,企業(yè)必須從源頭蛋白質(zhì)出發(fā),拓寬來源,尋找新的生產(chǎn)出路。因此,人們對非常規(guī)蛋白質(zhì)資源開發(fā)利用的重視迅速提升。然而在信息流轉(zhuǎn)迅速的今天,非常規(guī)蛋白飼料原料企業(yè)在激烈的市場競爭中如何獲得競爭優(yōu)勢,企業(yè)如何將已有的競爭優(yōu)勢長期的維持下去,已經(jīng)越來越成為值得蛋白飼料原料企業(yè)深入探討的問題。本文以企業(yè)核心競爭力相關(guān)知識為基理論基礎(chǔ),通過對國內(nèi)外關(guān)于企業(yè)核心競爭力的文獻進行梳理發(fā)現(xiàn),目前學術(shù)界對企業(yè)核心競爭力的定義并沒有一個統(tǒng)一的概念,本文以巴頓的基于知識觀的核心競爭力的概念,即“核心競爭力是指企業(yè)特有的、不易交易的并為企業(yè)帶來競爭優(yōu)勢的專有知識和信息,是企業(yè)所擁有的提供競爭優(yōu)勢的知識體系”為理論依據(jù)展開討論,針對企業(yè)核心競爭力的有價值性、獨特性、延展性、動態(tài)性以及長期培育性的特征,結(jié)合企業(yè)核心競爭力的構(gòu)成要素及結(jié)構(gòu)模型,對案例企業(yè)核心競爭力的構(gòu)建進行深入具體的分析。本文的案例企業(yè)為內(nèi)蒙古某生物科技有限公司,以下簡稱M公司,針對案例企業(yè)文章首先分析了企業(yè)的發(fā)展現(xiàn)狀、企業(yè)文化,之后通過SWOT分析法對企業(yè)在現(xiàn)有市場競爭中的優(yōu)劣勢以及企業(yè)所面臨的威脅與機遇進行分析,分析發(fā)現(xiàn)企業(yè)擁有規(guī)模優(yōu)勢和政策優(yōu)勢兩大主要優(yōu)勢,企業(yè)在品牌知名度和人才資源問題上存在較為突出的劣勢,企業(yè)的主要威脅來源于激烈的市場競爭及日益開放的國際市場壓力,企業(yè)面臨的機遇主要來源于政策環(huán)境,這也是企業(yè)優(yōu)勢的表現(xiàn)。同時文章分析了企業(yè)所處的內(nèi)外部環(huán)境。最后,文章對M公司企業(yè)核心競爭力的構(gòu)建進行分析,認為,該企業(yè)在構(gòu)成核心競爭力的各要素中在差異化的核心產(chǎn)品、先進的生產(chǎn)設(shè)備、對技術(shù)研發(fā)的重視等方面已經(jīng)表現(xiàn)出了較為突出的優(yōu)勢,但表現(xiàn)出企業(yè)在專業(yè)性人才資源上的缺失,以及對技術(shù)帶來的經(jīng)濟效益衡量不夠完善等不足之處。最終得出該企業(yè)核心競爭力仍需在之后的發(fā)展過程中逐步完善的結(jié)論。
[Abstract]:The traditional feed industry began to produce in China in the middle and late 1970s and began to mature in the 21st century. At this time, the growth rate of the feed industry slowed down, and the feed market showed a situation of oversupply. As a direct result of the decline of average industry profit and the increase of investment risk, if enterprises want to seek development in this predicament, they need to make new explorations, such as product or market. As a result, more and more attention has been paid to protein feed. However, according to the related data, protein resources are in short supply in the world, and the acquisition of protein resources has become a worldwide problem. This problem is particularly prominent in China, the lack of feed protein resources has seriously hindered the development of feed industry, livestock, aquaculture. In order to seek the development of feed and upstream and downstream industries, enterprises must start from the source protein, widen the source and find a new production outlet. Therefore, people attach great importance to the development and utilization of unconventional protein resources. However, with the rapid information flow, how to obtain the competitive advantage in the fierce market competition and how to maintain the existing competitive advantage for a long time. Has become more and more worthy of protein feed raw materials enterprises to explore the problem. Based on the relevant knowledge of the core competence of enterprises, this paper finds that the definition of core competence of enterprises is not a unified concept by combing the literature about the core competence of enterprises at home and abroad. In this paper, we take the concept of "core competence" based on Barton's view of knowledge, that is, "core competence" refers to the proprietary knowledge and information that is unique to the enterprise, which is difficult to trade and brings competitive advantage to the enterprise. It is the knowledge system that the enterprise possesses to provide the competitive advantage "as the theoretical basis for the discussion, aiming at the characteristics of value, uniqueness, extensibility, dynamic and long-term cultivation of the core competence of the enterprise," Combined with the constituent elements and structural model of enterprise core competence, this paper makes a deep and concrete analysis on the construction of enterprise core competence. The case enterprise in this paper is Inner Mongolia Biotechnology Co., Ltd., hereinafter referred to as M Company. The article first analyzes the status quo of enterprise development, corporate culture, Then, through the analysis of the advantages and disadvantages of the enterprises in the existing market competition and the threats and opportunities faced by the enterprises through the SWOT analysis, it is found that the enterprises have two major advantages: scale advantage and policy advantage. There are outstanding disadvantages in brand awareness and talent resources. The main threats to enterprises come from fierce market competition and increasingly open international market pressure. The opportunities faced by enterprises mainly come from the policy environment. This is also the performance of enterprise advantage. At the same time, the article analyzes the internal and external environment of the enterprise. Finally, the paper analyzes the construction of core competence of M Company, and thinks that the enterprise is in the core products of differentiation, advanced production equipment, among the elements of core competitiveness. The emphasis on technology research and development has shown more outstanding advantages, but the lack of professional talent resources and the inadequate measurement of economic benefits brought about by technology. Finally, it comes to the conclusion that the core competence of the enterprise still needs to be perfected gradually in the later development process.
【學位授予單位】：內(nèi)蒙古財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F271;F324.6
本文編號：2195167
[Abstract]:The traditional feed industry began to produce in China in the middle and late 1970s and began to mature in the 21st century. At this time, the growth rate of the feed industry slowed down, and the feed market showed a situation of oversupply. As a direct result of the decline of average industry profit and the increase of investment risk, if enterprises want to seek development in this predicament, they need to make new explorations, such as product or market. As a result, more and more attention has been paid to protein feed. However, according to the related data, protein resources are in short supply in the world, and the acquisition of protein resources has become a worldwide problem. This problem is particularly prominent in China, the lack of feed protein resources has seriously hindered the development of feed industry, livestock, aquaculture. In order to seek the development of feed and upstream and downstream industries, enterprises must start from the source protein, widen the source and find a new production outlet. Therefore, people attach great importance to the development and utilization of unconventional protein resources. However, with the rapid information flow, how to obtain the competitive advantage in the fierce market competition and how to maintain the existing competitive advantage for a long time. Has become more and more worthy of protein feed raw materials enterprises to explore the problem. Based on the relevant knowledge of the core competence of enterprises, this paper finds that the definition of core competence of enterprises is not a unified concept by combing the literature about the core competence of enterprises at home and abroad. In this paper, we take the concept of "core competence" based on Barton's view of knowledge, that is, "core competence" refers to the proprietary knowledge and information that is unique to the enterprise, which is difficult to trade and brings competitive advantage to the enterprise. It is the knowledge system that the enterprise possesses to provide the competitive advantage "as the theoretical basis for the discussion, aiming at the characteristics of value, uniqueness, extensibility, dynamic and long-term cultivation of the core competence of the enterprise," Combined with the constituent elements and structural model of enterprise core competence, this paper makes a deep and concrete analysis on the construction of enterprise core competence. The case enterprise in this paper is Inner Mongolia Biotechnology Co., Ltd., hereinafter referred to as M Company. The article first analyzes the status quo of enterprise development, corporate culture, Then, through the analysis of the advantages and disadvantages of the enterprises in the existing market competition and the threats and opportunities faced by the enterprises through the SWOT analysis, it is found that the enterprises have two major advantages: scale advantage and policy advantage. There are outstanding disadvantages in brand awareness and talent resources. The main threats to enterprises come from fierce market competition and increasingly open international market pressure. The opportunities faced by enterprises mainly come from the policy environment. This is also the performance of enterprise advantage. At the same time, the article analyzes the internal and external environment of the enterprise. Finally, the paper analyzes the construction of core competence of M Company, and thinks that the enterprise is in the core products of differentiation, advanced production equipment, among the elements of core competitiveness. The emphasis on technology research and development has shown more outstanding advantages, but the lack of professional talent resources and the inadequate measurement of economic benefits brought about by technology. Finally, it comes to the conclusion that the core competence of the enterprise still needs to be perfected gradually in the later development process.
【學位授予單位】：內(nèi)蒙古財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F271;F324.6
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