旅游業(yè)是我國的支柱產業(yè)，也是對外開放較早的行業(yè)。我國旅游業(yè)在利用外資方面已經取得不俗的成績。截至2002年底，我國旅游業(yè)利用外資超過500億美元。外資進入旅游業(yè)，一方面為旅游業(yè)的發(fā)展提供了資金，另一方面也帶來了先進的管理技術和方法，為中國旅游業(yè)的發(fā)展提供了更多的機會。根據(jù)大量翔實的數(shù)據(jù)，以我國旅游業(yè)利用外資的現(xiàn)狀為背景，本文分析了現(xiàn)階段我國旅游業(yè)在利用外資方面存在的問題，如旅游業(yè)對外投資的區(qū)域分布不均勻、行業(yè)分布不均勻、利用外資方式單一以及利用外資的效率偏低、缺乏政府支持以及監(jiān)督機制、旅游業(yè)投資環(huán)境不完善。根據(jù)國際國內的經濟環(huán)境，本文分析了我國旅游業(yè)利用外資的趨勢：如加入WTO后，中國旅游業(yè)市場擴大、旅行社成為對外直接投資的熱點、中西部地區(qū)旅游業(yè)吸引外資大幅增長、對旅游景點的投資比例增大以及中國旅游業(yè)經營形成規(guī)模經濟、網絡化經營以及旅游企業(yè)的兼并。本文針對當前旅游業(yè)利用外資存在的問題和發(fā)展趨勢，提出一些我國旅游業(yè)利用外資的新對策：如旅游業(yè)利用外資方式可以多樣化、采取并購方式融資、采取特許經營方式進行融資、以及利用項目融資和外國企業(yè)貸款的方式融資建設旅游目的地的基礎設施，旅游企業(yè)還可以實... 

【文章來源】：東北財經大學遼寧省

【文章頁數(shù)】：82 頁

【學位級別】：碩士

【文章目錄】：
ABSTRACT
內容摘要
Chapter One Introduction
    1.1 The Rationales of the Thesis
    1.2 Background knowledge
        1.2.1 Definition of Tourism
        1.2.2 Foreign Direct Investment （FDI） in Tertiary Industry
    1.3 The Contributions of Tourism to the Economy of a Nation
Chapter Two Theoretical Analysis on Foreign Direct Investment in China's Tourism
    2.1 The Desire for Tourism—Based on the Theory of Maslow
        2.1.1 The Need Hierarchy of Maslow
        2.1.2 The Relationship between Maslow's Theory and Functional Construction of Tourism Destination
    2.2 An Analysis on Tourism in Terms of Marketing
        2.2.1 Untransferablity of Tourism Product
        2.2.2 Simultaneous Production and Consumption of Tourism Product
        2.2.3 Perishability of Tourism Product
    2.3 The Attractiveness of China's Tourism Industry to Foreign Investors
        2.3.1 The Great Potential of China's Tourism Market
        2.3.2 Competitiveness of Branded Multinational Enterprises of Tourosm
        2.3.3 Comparative Advantages of Multinational Tourism Enterprises
Chapter Three Current Situation of China's Utilization of Foreign Direct Investment
    3.1 Profile of China's Tourism Industry
        3.1.1 Economy of Scale of China's Tourism Industry
    3.2 Courses of Utilizing Foreign Direct Investment in China's Tourism
        3.2.1 First Targeted by Foreign Investors in the late 1970s
        3.2.2 Continually Targeted by Foreign Investors in 1990s
        3.2.3 Promising Target for Foreign Investment in 21st Century
Chapter Four Problems in the Utilization of Foreign Direct Investment in China's Tourism
    4.1 Unbalanced development Because of Uneven Distribution of FDI
        4.1.1 Sectoral Unevenness
        4.1.2 Regional Unevenness
    4.2 Monotonous Mode of FDI Utilization
    4.3 Lack of Government Supports
    4.4 Lack of Supervision Mechanism
    4.5 Imperfect Investment Environment
        4.5.1 Complex and Low Efficient Administration
        4.5.2 Incomplete Legislation
        4.5.3 Market disorder
        4.5.4 Unsustainable Development
Chapter Five Hotel Franchising in China
    5.1 Development of Franchising in the Hotel Industry
    5.2 Franchised hotels in China
        5.2.1 Global Strategies of World Major Hotel Chains and Their Expansion in China
    5.3 Opportunities and Challenges for Hotel Franchising in China
        5.3.1 Opportunities
        5.3.2 Challenges
    5.4 Growth of Chinese hotel franchisors
    5.5 Case Study: Super 8 Expansions in China
    5.6 Conclusion
Chapter Six New The Current Trends of Utilization of Foreign Investment in China's Tourism
    6.1 Expanded Tourism Market After China's Entry into WTO
    6.2 Foreign Funded Travel Agencies
    6.3 Rapid Growth of Foreign Investment in Western Regions
    6.4 Increased Proportion of Foreign Investment in Tourism Scenic Spots
    6.5 New Modes in Operations: Economy of Scale, Consolidation and Network Informationization
Chapter Seven Suggestions for Utilization of Foreign Direct Investment of China's Tourism
    7.1 Optimization of Investment Environment
        7.1.1 Policies, Planning, and Efficient Administration
        7.1.2 Laws and Regulations on Tourism Foreign Direct Investment
    7.2 Coordination of Scale and Flows of Foreign Direct Investment in Tourism
        7.2.1 Discriminative Foreign Investment Policies for Tourism Sectors and Regions
        7.2.2 Channeling Foreign Direct Investment to West Regions in China
    7.3 Seeking New Modes of Utilization of Foreign Direct Investment in China's Tourism Industry
        7.3.1 Small Enterprises: Merger and Acquisition
        7.3.2 Infrastructure Construction: Project Financing and Foreign Loan
        7.3.3 Tourism Scenic Spot Exploration: Financing by Project Commercialization
    7.4 Reducing Negative Influences from Foreign Direct Investment in China's Tourism
REFERENCES
ACKNOWLEDGEMENT


【參考文獻】：
期刊論文
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[2]旅游業(yè)擴大開放與引進外資若干問題思考[J]. 曾志蘭.  亞太經濟. 2003(05)
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