旅游業(yè)是我國(guó)的支柱產(chǎn)業(yè)，也是對(duì)外開(kāi)放較早的行業(yè)。我國(guó)旅游業(yè)在利用外資方面已經(jīng)取得不俗的成績(jī)。截至2002年底，我國(guó)旅游業(yè)利用外資超過(guò)500億美元。外資進(jìn)入旅游業(yè)，一方面為旅游業(yè)的發(fā)展提供了資金，另一方面也帶來(lái)了先進(jìn)的管理技術(shù)和方法，為中國(guó)旅游業(yè)的發(fā)展提供了更多的機(jī)會(huì)。根據(jù)大量翔實(shí)的數(shù)據(jù)，以我國(guó)旅游業(yè)利用外資的現(xiàn)狀為背景，本文分析了現(xiàn)階段我國(guó)旅游業(yè)在利用外資方面存在的問(wèn)題，如旅游業(yè)對(duì)外投資的區(qū)域分布不均勻、行業(yè)分布不均勻、利用外資方式單一以及利用外資的效率偏低、缺乏政府支持以及監(jiān)督機(jī)制、旅游業(yè)投資環(huán)境不完善。根據(jù)國(guó)際國(guó)內(nèi)的經(jīng)濟(jì)環(huán)境，本文分析了我國(guó)旅游業(yè)利用外資的趨勢(shì)：如加入WTO后，中國(guó)旅游業(yè)市場(chǎng)擴(kuò)大、旅行社成為對(duì)外直接投資的熱點(diǎn)、中西部地區(qū)旅游業(yè)吸引外資大幅增長(zhǎng)、對(duì)旅游景點(diǎn)的投資比例增大以及中國(guó)旅游業(yè)經(jīng)營(yíng)形成規(guī)模經(jīng)濟(jì)、網(wǎng)絡(luò)化經(jīng)營(yíng)以及旅游企業(yè)的兼并。本文針對(duì)當(dāng)前旅游業(yè)利用外資存在的問(wèn)題和發(fā)展趨勢(shì)，提出一些我國(guó)旅游業(yè)利用外資的新對(duì)策：如旅游業(yè)利用外資方式可以多樣化、采取并購(gòu)方式融資、采取特許經(jīng)營(yíng)方式進(jìn)行融資、以及利用項(xiàng)目融資和外國(guó)企業(yè)貸款的方式融資建設(shè)旅游目的地的基礎(chǔ)設(shè)施，旅游企業(yè)還可以實(shí)... 

【文章來(lái)源】：東北財(cái)經(jīng)大學(xué)遼寧省

【文章頁(yè)數(shù)】：82 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
ABSTRACT
內(nèi)容摘要
Chapter One Introduction
    1.1 The Rationales of the Thesis
    1.2 Background knowledge
        1.2.1 Definition of Tourism
        1.2.2 Foreign Direct Investment （FDI） in Tertiary Industry
    1.3 The Contributions of Tourism to the Economy of a Nation
Chapter Two Theoretical Analysis on Foreign Direct Investment in China's Tourism
    2.1 The Desire for Tourism—Based on the Theory of Maslow
        2.1.1 The Need Hierarchy of Maslow
        2.1.2 The Relationship between Maslow's Theory and Functional Construction of Tourism Destination
    2.2 An Analysis on Tourism in Terms of Marketing
        2.2.1 Untransferablity of Tourism Product
        2.2.2 Simultaneous Production and Consumption of Tourism Product
        2.2.3 Perishability of Tourism Product
    2.3 The Attractiveness of China's Tourism Industry to Foreign Investors
        2.3.1 The Great Potential of China's Tourism Market
        2.3.2 Competitiveness of Branded Multinational Enterprises of Tourosm
        2.3.3 Comparative Advantages of Multinational Tourism Enterprises
Chapter Three Current Situation of China's Utilization of Foreign Direct Investment
    3.1 Profile of China's Tourism Industry
        3.1.1 Economy of Scale of China's Tourism Industry
    3.2 Courses of Utilizing Foreign Direct Investment in China's Tourism
        3.2.1 First Targeted by Foreign Investors in the late 1970s
        3.2.2 Continually Targeted by Foreign Investors in 1990s
        3.2.3 Promising Target for Foreign Investment in 21st Century
Chapter Four Problems in the Utilization of Foreign Direct Investment in China's Tourism
    4.1 Unbalanced development Because of Uneven Distribution of FDI
        4.1.1 Sectoral Unevenness
        4.1.2 Regional Unevenness
    4.2 Monotonous Mode of FDI Utilization
    4.3 Lack of Government Supports
    4.4 Lack of Supervision Mechanism
    4.5 Imperfect Investment Environment
        4.5.1 Complex and Low Efficient Administration
        4.5.2 Incomplete Legislation
        4.5.3 Market disorder
        4.5.4 Unsustainable Development
Chapter Five Hotel Franchising in China
    5.1 Development of Franchising in the Hotel Industry
    5.2 Franchised hotels in China
        5.2.1 Global Strategies of World Major Hotel Chains and Their Expansion in China
    5.3 Opportunities and Challenges for Hotel Franchising in China
        5.3.1 Opportunities
        5.3.2 Challenges
    5.4 Growth of Chinese hotel franchisors
    5.5 Case Study: Super 8 Expansions in China
    5.6 Conclusion
Chapter Six New The Current Trends of Utilization of Foreign Investment in China's Tourism
    6.1 Expanded Tourism Market After China's Entry into WTO
    6.2 Foreign Funded Travel Agencies
    6.3 Rapid Growth of Foreign Investment in Western Regions
    6.4 Increased Proportion of Foreign Investment in Tourism Scenic Spots
    6.5 New Modes in Operations: Economy of Scale, Consolidation and Network Informationization
Chapter Seven Suggestions for Utilization of Foreign Direct Investment of China's Tourism
    7.1 Optimization of Investment Environment
        7.1.1 Policies, Planning, and Efficient Administration
        7.1.2 Laws and Regulations on Tourism Foreign Direct Investment
    7.2 Coordination of Scale and Flows of Foreign Direct Investment in Tourism
        7.2.1 Discriminative Foreign Investment Policies for Tourism Sectors and Regions
        7.2.2 Channeling Foreign Direct Investment to West Regions in China
    7.3 Seeking New Modes of Utilization of Foreign Direct Investment in China's Tourism Industry
        7.3.1 Small Enterprises: Merger and Acquisition
        7.3.2 Infrastructure Construction: Project Financing and Foreign Loan
        7.3.3 Tourism Scenic Spot Exploration: Financing by Project Commercialization
    7.4 Reducing Negative Influences from Foreign Direct Investment in China's Tourism
REFERENCES
ACKNOWLEDGEMENT


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期刊論文
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