【摘要】：庫壩旅游是水利旅游的重要組成部分。當(dāng)前,庫壩旅游已經(jīng)成為世界旅游市場的熱點與重要趨勢之一。國外庫壩旅游開發(fā)歷史悠久,已經(jīng)形成比較成熟的旅游開發(fā)模式。本文通過對世界著名庫壩案例研究,從管理體制、產(chǎn)業(yè)運營、投資融資、市場營銷四方面,歸納了世界著名庫壩旅游開發(fā)的成功經(jīng)驗,并結(jié)合三峽大壩具體情況,提出了促進(jìn)三峽庫壩旅游開發(fā)的相關(guān)建議。
[Abstract]:Kuba tourism is an important part of water conservancy tourism. At present, Kuba tourism has become one of the hot spots and important trends in the world tourism market. Kuba tourism development abroad has a long history and has formed a more mature tourism development model. Based on the case study of the world famous reservoir and dam, this paper sums up the successful experience of the tourism development of the world famous reservoir dam from four aspects of management system, industrial operation, investment and financing and marketing, and puts forward some suggestions for promoting the tourism development of the three Gorges Reservoir Dam according to the specific situation of the three Gorges Dam.
【作者單位】： 華僑大學(xué)旅游學(xué)院;重慶交通大學(xué)人文學(xué)院;
【基金】：重慶市社會科學(xué)規(guī)劃青年項目(2010QNZX35)
【分類號】：F592;F426.91

【參考文獻(xiàn)】

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