金華婺劇文化旅游產(chǎn)品開發(fā)研究
發(fā)布時(shí)間：2019-04-21 09:32
【摘要】：旅游產(chǎn)業(yè)與文化產(chǎn)業(yè)具有高度相關(guān)性,旅游業(yè)從中國傳統(tǒng)文化寶藏當(dāng)中汲取養(yǎng)料,以獲得自身長足進(jìn)展,已經(jīng)越來越成為大家的共識。中國五千年的文化發(fā)展史積淀深厚,這是促進(jìn)旅游業(yè)轉(zhuǎn)型升級、助推旅游資源可持續(xù)開發(fā)的重要基礎(chǔ)。在中國文化資源系統(tǒng)當(dāng)中,戲曲文化民俗特色濃郁,且具有明顯的娛樂功效,由此切入,發(fā)展戲劇文化旅游,不失為一條值得探索并作嘗試的文化旅游發(fā)展路徑。本論文嘗試以婺劇為例,借鑒諸多相關(guān)研究成果,提出戲曲旅游的開發(fā)構(gòu)想,并作相應(yīng)細(xì)化分析,旨在通過特色鮮明的旅游吸引物,定向吸引更多的對婺劇感興趣的文化旅游客源,促使地方旅游業(yè)健康發(fā)展。 本文首先分析了婺劇旅游產(chǎn)品研究意義,筆者認(rèn)為,婺劇旅游產(chǎn)品的開發(fā)有利于更好地彰顯金華地區(qū)的文化底蘊(yùn)。在文化旅游的大背景下,歷史悠久的婺劇有著明顯的文化探索空間,其文化積淀深厚,審美意味綿長,屬于歷史文化之中重要的一部分。在歷史發(fā)展過程中,婺劇受一定歷史因素的影響可能沒有形成規(guī)模化的發(fā)展,但是民間保留的曲目和表演風(fēng)格更顯得獨(dú)樹一幟,更能引起探索者的興趣。從文化背景方面考慮,婺劇旅游有著廣闊的發(fā)展空間,值得進(jìn)一步探索。 第二,婺劇旅游產(chǎn)品的開發(fā)有助于旅游業(yè)的轉(zhuǎn)型升級。目前,中國旅游業(yè)的發(fā)展有著休閑旅游、農(nóng)家樂模式、商務(wù)旅游等多種形式,盡管如此,游客仍然覺得產(chǎn)品缺乏新意,為數(shù)眾多的游客選擇了境外游。婺劇旅游產(chǎn)品的設(shè)計(jì)和開發(fā),在一定程度上可以彌補(bǔ)目前旅游產(chǎn)品樣式不夠豐富、模式單一的缺憾,為旅游者的休閑消費(fèi)提供了更多的選擇空間。 此外,本文根據(jù)“昂普”(英文縮寫為“RMP”,資源-市場-產(chǎn)品三者的統(tǒng)一)模式的理論指引,筆者對金華婺劇文化旅游資源、市場狀況、產(chǎn)品開發(fā)現(xiàn)狀做出相應(yīng)分析。然后,確定金華婺劇文化旅游產(chǎn)品的開發(fā)思路和開發(fā)步驟,最終力求設(shè)計(jì)出適合市場需求的婺劇文化旅游產(chǎn)品。
[Abstract]:Tourism industry is highly correlated with cultural industry. It has become more and more common understanding that tourism draws nourishment from the treasure of Chinese traditional culture in order to obtain its own great progress. The history of China's five thousand years of cultural development is profound, which is an important basis for promoting the transformation and upgrading of tourism and promoting the sustainable development of tourism resources. In the system of Chinese cultural resources, the folk custom of opera culture is rich in characteristics and has obvious entertainment effect. Therefore, the development of drama cultural tourism is a path worth exploring and trying to develop. This paper attempts to take Wuqu opera as an example, draw lessons from many related research results, put forward the concept of the development of opera tourism, and make corresponding detailed analysis, in order to through the distinctive characteristics of tourism attraction, Attract more cultural tourists who are interested in Wuyuan Opera, and promote the healthy development of local tourism. This paper first analyzes the significance of research on tourism products of Wuqu opera. The author thinks that the development of tourism products of Wuqu opera is beneficial to better display the cultural connotation of Jinhua area. Under the background of cultural tourism, Wuqu opera, with a long history, has obvious cultural exploration space, its cultural accumulation is deep, aesthetic meaning is long, it belongs to an important part of historical culture. In the process of historical development, Wuyuan opera may not form a large-scale development under the influence of certain historical factors, but the folk repertoire and performance style are more unique and can arouse the explorers' interest. From the perspective of cultural background, Wuqu tourism has a broad space for development, which is worthy of further exploration. Second, the development of tourism products of Wuqu opera is helpful to the transformation and upgrading of tourism. At present, the development of Chinese tourism has a variety of forms, such as leisure tourism, farming mode, business tourism and so on. However, tourists still find the products lack of new ideas, and a large number of tourists choose to travel abroad. To a certain extent, the design and development of tourism products in Wuyuan Opera can make up for the deficiency of the current tourism product style is not rich enough, the mode is single, and provides more choice space for tourists' leisure consumption. In addition, according to the theoretical guidance of the "RMP" model, the author makes a corresponding analysis on the cultural tourism resources, market conditions and product development status of Jinhua Wuqu Opera. Then, determine the Jinhua Wuqu cultural tourism product development ideas and development steps, finally strive to design suitable for the market demand of Wuqu cultural tourism products.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7
本文編號：2462064
[Abstract]:Tourism industry is highly correlated with cultural industry. It has become more and more common understanding that tourism draws nourishment from the treasure of Chinese traditional culture in order to obtain its own great progress. The history of China's five thousand years of cultural development is profound, which is an important basis for promoting the transformation and upgrading of tourism and promoting the sustainable development of tourism resources. In the system of Chinese cultural resources, the folk custom of opera culture is rich in characteristics and has obvious entertainment effect. Therefore, the development of drama cultural tourism is a path worth exploring and trying to develop. This paper attempts to take Wuqu opera as an example, draw lessons from many related research results, put forward the concept of the development of opera tourism, and make corresponding detailed analysis, in order to through the distinctive characteristics of tourism attraction, Attract more cultural tourists who are interested in Wuyuan Opera, and promote the healthy development of local tourism. This paper first analyzes the significance of research on tourism products of Wuqu opera. The author thinks that the development of tourism products of Wuqu opera is beneficial to better display the cultural connotation of Jinhua area. Under the background of cultural tourism, Wuqu opera, with a long history, has obvious cultural exploration space, its cultural accumulation is deep, aesthetic meaning is long, it belongs to an important part of historical culture. In the process of historical development, Wuyuan opera may not form a large-scale development under the influence of certain historical factors, but the folk repertoire and performance style are more unique and can arouse the explorers' interest. From the perspective of cultural background, Wuqu tourism has a broad space for development, which is worthy of further exploration. Second, the development of tourism products of Wuqu opera is helpful to the transformation and upgrading of tourism. At present, the development of Chinese tourism has a variety of forms, such as leisure tourism, farming mode, business tourism and so on. However, tourists still find the products lack of new ideas, and a large number of tourists choose to travel abroad. To a certain extent, the design and development of tourism products in Wuyuan Opera can make up for the deficiency of the current tourism product style is not rich enough, the mode is single, and provides more choice space for tourists' leisure consumption. In addition, according to the theoretical guidance of the "RMP" model, the author makes a corresponding analysis on the cultural tourism resources, market conditions and product development status of Jinhua Wuqu Opera. Then, determine the Jinhua Wuqu cultural tourism product development ideas and development steps, finally strive to design suitable for the market demand of Wuqu cultural tourism products.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7
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