【摘要】：鄉(xiāng)村旅游,作為一種新型的旅游業(yè),在國內外己成為一種較為成熟的旅游形式。我國的鄉(xiāng)村旅游起步較晚,在上個世紀80年代才剛剛興起,雖然興起的時間較晚,發(fā)展卻極為迅速。經過近三十年的發(fā)展,鄉(xiāng)村旅游己逐漸為城市居民所接受和喜愛的旅游活動。宜賓市是一座擁有豐富自然資源的旅游城市,隨著鄉(xiāng)村旅游在全國各地蓬勃發(fā)展,該市的鄉(xiāng)村旅游產業(yè)也迅速成長起來。但是在發(fā)展前期缺乏理論指導和有關部門統(tǒng)一管理規(guī)劃的情況下,宜賓市鄉(xiāng)村旅游發(fā)展中出現(xiàn)了諸多問題,因此,對宜賓鄉(xiāng)村旅游進行有針對性的研究是具有現(xiàn)實意義的。 本文通過對宜賓市鄉(xiāng)村旅游現(xiàn)狀的分析,探索影響當?shù)芈糜螛I(yè)發(fā)展的主要因素,并在此基礎上提出建議,以期更大程度地促進宜賓市鄉(xiāng)村旅游的發(fā)展。研究結果表明,宣賓市具有一定的旅游知名度,發(fā)展鄉(xiāng)村旅游在氣候資源、地理位置、產業(yè)、價格、政策等方面優(yōu)勢突出,其發(fā)展受到宜賓市各級政府的大力支持。但同時也存在鄉(xiāng)村旅游經濟效益欠佳、產業(yè)帶動力不強、基礎設施差、經營觀念陳舊、從業(yè)人員素質偏低、總體接待能力較弱、文化品位偏低等問題。 針對以上問題,本文對宜賓市鄉(xiāng)村旅游的發(fā)展提出了以下建議：轉變觀念,與時俱進,提升服務質量;因地制宜,搞好科學規(guī)劃；規(guī)范管理,提高耦合能力：重視環(huán)境保護和教育,增強農戶自律意識：以市場為導向,開發(fā)鄉(xiāng)村旅游特色商品。
[Abstract]:Rural tourism, as a new type of tourism, has become a more mature form of tourism at home and abroad. The rural tourism of our country starts late, just rises in last century 80's, although the rising time is relatively late, but the development is extremely rapid. After nearly thirty years of development, rural tourism has gradually been accepted and loved by urban residents. Yibin is a tourist city with rich natural resources. With the development of rural tourism in all parts of the country, the rural tourism industry of Yibin City has also grown rapidly. However, there are many problems in the development of rural tourism in Yibin City because of the lack of theoretical guidance and unified management planning of the relevant departments in the early stage of development. Therefore, it is of practical significance to carry out targeted research on the rural tourism in Yibin City. Based on the analysis of the present situation of rural tourism in Yibin, this paper explores the main factors affecting the development of local tourism, and puts forward some suggestions on this basis in order to promote the development of rural tourism in Yibin to a greater extent. The results show that Xuanbin City has a certain tourism popularity, the development of rural tourism in the climate resources, geographical location, industry, prices, policies and other advantages are outstanding, its development is strongly supported by the Yibin city governments at all levels. But at the same time, there are some problems, such as poor economic benefit of rural tourism, weak driving force of industrial belt, poor infrastructure, outdated management concept, low quality of employees, weak reception capacity, low cultural grade and so on. In view of the above problems, this paper puts forward the following suggestions for the development of rural tourism in Yibin: changing the concept, keeping pace with the times, improving the quality of service, taking measures according to local conditions, doing a good job in scientific planning; Standardize management, improve coupling ability: attach importance to environmental protection and education, strengthen farmers' self-discipline consciousness: market-oriented, develop rural tourism characteristic commodities.
【學位授予單位】：四川農業(yè)大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592.7

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