【摘要】：近年來,常德市立足作為農(nóng)業(yè)大市的發(fā)展基礎(chǔ),以國家大力扶持新農(nóng)村建設(shè)為契機(jī),緊密結(jié)合本地的地理資源及農(nóng)村經(jīng)濟(jì)產(chǎn)業(yè)特色,把鄉(xiāng)村旅游業(yè)發(fā)展擺上產(chǎn)業(yè)建設(shè)優(yōu)先發(fā)展的位置,著力實現(xiàn)鄉(xiāng)村旅游業(yè)發(fā)展與新農(nóng)村建設(shè)的有機(jī)結(jié)合,鄉(xiāng)村旅游取得了長足發(fā)展,成為了新農(nóng)村建設(shè)的一大亮點。但是,從這幾年常德市鄉(xiāng)村旅游的建設(shè)情況來看,由于缺乏系統(tǒng)完善的規(guī)劃和管理,旅游產(chǎn)品僅僅局限在觀光層次,產(chǎn)品的體驗性特征沒有充分體現(xiàn),影響了產(chǎn)品的吸引力和游客的重游率；項目雷同單調(diào),文化品位不高,個性化不突出。因此必須重視旅游活動的參與性和體驗性,才能解決這些影響和制約鄉(xiāng)村旅游發(fā)展的問題。 本文以常德市十美堂鎮(zhèn)鄉(xiāng)村旅游為例,通過文獻(xiàn)研究法、SWOT分析法、比較分析法、定量分析法、實地調(diào)查法等方法,結(jié)合當(dāng)?shù)剜l(xiāng)村旅游發(fā)展的需求,對鄉(xiāng)村體驗旅游產(chǎn)品的開發(fā)進(jìn)行深入、系統(tǒng)的研究,認(rèn)為：十美堂鎮(zhèn)發(fā)展鄉(xiāng)村旅游的基礎(chǔ)條件較好,客源市場充足,但在產(chǎn)品開發(fā)、管理方面存在不足,要著眼于鄉(xiāng)村旅游發(fā)展的最新態(tài)勢,揚長避短,著力提升“住”的環(huán)境、“吃”的品味和“游”的內(nèi)涵。基于體驗理論從旅游的構(gòu)成要素來全面系統(tǒng)地開發(fā)十美堂旅游產(chǎn)品。
[Abstract]:In recent years, Changde City is based on the foundation of the development of the big agricultural city, taking the opportunity of the state to vigorously support the construction of the new countryside, closely combining the local geographical resources and the characteristics of the rural economy and industry. Putting the development of rural tourism into the priority position of industrial construction, focusing on the organic combination of rural tourism development and new rural construction, rural tourism has made considerable progress, and has become a bright spot in the construction of new rural areas. However, from the construction of rural tourism in Changde City in recent years, due to the lack of systematic and perfect planning and management, tourism products are limited to the tourist level, and the experiential characteristics of the products are not fully reflected. It affects the attraction of the product and the re-travel rate of the tourists. The project is monotonous, cultural taste is not high, individuation is not prominent. Therefore, it is necessary to pay attention to the participation and experience of tourism activities in order to solve these problems which affect and restrict the development of rural tourism. This paper takes the rural tourism of Shimeitang town in Changde as an example, through the methods of literature research, SWOT analysis, comparative analysis, quantitative analysis, field investigation and so on, combined with the demand of local rural tourism development, Based on the in-depth and systematic research on the development of rural experiential tourism products, it is considered that the basic conditions for the development of rural tourism in Shimeitang town are good, the tourist market is adequate, but there are some deficiencies in product development and management. It is necessary to focus on the latest situation of rural tourism development, improve the environment of "living", taste of "eating" and the connotation of "travel". Based on the experience theory, the tourism products of Shimeitang are developed systematically and comprehensively from the elements of tourism.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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