【摘要】：一個旅游產(chǎn)品的開發(fā)會對一個地方的經(jīng)濟,政治,資源,環(huán)境,產(chǎn)生深遠和巨大的影響,甚至于會改變斯水斯人的生活習(xí)慣與傳統(tǒng)信仰,因此,一個好的旅游產(chǎn)品,在開發(fā)的選擇上,就必須尊從其“自然性”和“民族性”,這是旅游產(chǎn)品開發(fā)的根本。 對于云南芳香旅游產(chǎn)品的開發(fā),正是順應(yīng)了這一亙古不變的道理,芳香旅游產(chǎn)品,位于芳香產(chǎn)業(yè)鏈的終端,直接針對的客戶群體,就是消費者,而芳香產(chǎn)業(yè),也是一個產(chǎn)業(yè)鏈較長的行業(yè),是一個與芳香植物有關(guān)的產(chǎn)業(yè),一個高產(chǎn)、高效的綠色生態(tài)產(chǎn)業(yè),并且同時囊括第一、第二、第三產(chǎn)業(yè)。包括了種植、觀賞、飲食、加工、芳香療法、醫(yī)療、保健、美容、精油、化妝品、健康,旅游等等多個行業(yè),在這一系列行業(yè)的產(chǎn)品開發(fā)中,做到的是真正的低碳、高科技、無污染。而就作者認為,該產(chǎn)業(yè)鏈的最高端是休閑旅游產(chǎn)業(yè),高附加值也在休閑旅游產(chǎn)業(yè)上。在歐美發(fā)達國家,芳香旅游產(chǎn)品的開發(fā)已經(jīng)取得了極大的成功,已經(jīng)形成了非常成熟的產(chǎn)業(yè)鏈,中國的芳香產(chǎn)業(yè)及旅游產(chǎn)品近幾年來也得到了發(fā)展,并且發(fā)展速度增勢強勁,每年消費額已達七百多億元,并還在以每年25%一35%的速度高速增長。 云南擁有發(fā)展芳香產(chǎn)業(yè)的獨特優(yōu)勢,多氣候帶的氣候資源、多物種的自然資源及殷實的芳香產(chǎn)業(yè)資源積累,使得云南的芳香旅游產(chǎn)品在芳香產(chǎn)業(yè)鏈綜合開發(fā)及芳香產(chǎn)業(yè)主題復(fù)合開發(fā)具有極其廣闊的發(fā)揮空間。本文從云南省芳香旅游資源時空分布,芳香旅游產(chǎn)品開發(fā)現(xiàn)狀,芳香旅游產(chǎn)品開發(fā)方案,保障及措施等方面進行論述,充分闡述了云南得天獨厚的芳香旅游資源開發(fā)的吸引力和影響力及芳香植物產(chǎn)業(yè)良好的發(fā)展?jié)摿�。云南是一個區(qū)域性國際型旅游大省,而芳香旅游產(chǎn)品的開發(fā),作為一種新興的旅游產(chǎn)品形態(tài)的出現(xiàn),在旅游二次創(chuàng)業(yè)的背景下,是非常具有前瞻性和順應(yīng)時代發(fā)展的,通過對芳香旅游產(chǎn)品的開發(fā)研究,一定使云南旅游資源及旅游業(yè)具備更高的國際接待水準,真正實現(xiàn)旅游業(yè)的二次創(chuàng)業(yè)!
[Abstract]:The development of a tourism product can have far-reaching and great influence on the economic, political, resource and environment of a place, and even change the living habits and traditional beliefs of the Swat people, so that a good tourism product, on the basis of the development choice, From its "naturalness" and "nationality", this is the fundamental of the product development of tourism. For the development of the aromatic tourism products in Yunnan, it is the principle that the aromatic tourism product, located in the aromatic industrial chain, is directly targeted to the customer group, is the consumer, and the aromatic industry is also a long line of the industrial chain The industry is an industry related to aromatic plants, a high-yield and efficient green ecological industry, and also includes the first, second and third products. Industry, including planting, viewing, eating, processing, aromatherapy, health, health, beauty, essential oil, cosmetics, health, tourism, etc. In the product development of this series of industries, the real low-carbon, high-tech, no-pollution In the author's view, the highest end of the industrial chain is the leisure tourism industry, the high added value is also in the leisure tourism industry In the developed countries of Europe and the United States, the development of aromatic tourism products has made great success, and it has formed a very mature industrial chain. China's aromatic industry and tourism products have also been developed in recent years, and the development speed is strong, and the consumption amount has reached 7 billion RMB per year. yuan, and also at a rate of 25% to 35% a year The long. Yunnan has the unique advantages of developing the aromatic industry, the climatic resources of the multi-climate zone, the natural resources of the multi-species and the aromatic industrial resources of the rich and solid. With the accumulation of the source, the aromatic tourism product of Yunnan has an extremely broad prospect in the comprehensive development of the aromatic industrial chain and the compound development of the aromatic industrial theme. The paper, from the time-and-space distribution of the aromatic tourism resources in Yunnan, the present situation of the product development of the aromatic tourism, the development of the aromatic tourism products, the guarantee and the measures, etc. The paper fully expounds the attraction and influence of the development of the unique aromatic tourism resources in Yunnan and the good development of the aromatic plant industry. Yunnan is a regional type of international tourism, and the development of aromatic tourism products, as a new form of tourism product, is a new type of tourism product. In the background of the secondary business of tourism, it is very forward-looking and time-to-date, and through the opening of the aromatic tourism products The study will make Yunnan tourism resources and tourism industry have a higher international reception level and truly realize the two-day tourism industry.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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