【摘要】：科學(xué)技術(shù)的突飛猛進(jìn)，社會(huì)的快速發(fā)展，極大地改變著人們生活方式的同時(shí)，也給人們帶來(lái)了諸多“副產(chǎn)品”，如職業(yè)病、亞健康等。人們對(duì)健康的關(guān)注達(dá)到了前所未有的高度，引發(fā)了一股“養(yǎng)生”熱潮。與此同時(shí)，隨著旅游業(yè)的深度發(fā)展，旅游業(yè)已經(jīng)從傳統(tǒng)的觀光旅游向休閑度假、養(yǎng)生保健方向轉(zhuǎn)變，且正在演變成為多產(chǎn)業(yè)融合的新型旅游業(yè)。在旅游中養(yǎng)生，為養(yǎng)生而旅游。作為一種新型旅游產(chǎn)品，養(yǎng)生旅游正日益成為我國(guó)旅游業(yè)的時(shí)尚和潮流。如何對(duì)其進(jìn)行科學(xué)合理的開(kāi)發(fā)，使其滿足養(yǎng)生旅游者的需求成為一個(gè)急需解決的問(wèn)題。 南陽(yáng)西峽縣具有開(kāi)展中醫(yī)養(yǎng)生旅游得天獨(dú)厚的資源條件，本文選擇南陽(yáng)西峽作為實(shí)證研究的對(duì)象，旨在梳理國(guó)內(nèi)外相關(guān)文獻(xiàn)資料，分析南陽(yáng)西峽開(kāi)發(fā)養(yǎng)生旅游的資源條件，并通過(guò)市場(chǎng)問(wèn)卷調(diào)查，對(duì)西峽中醫(yī)養(yǎng)生旅游產(chǎn)品進(jìn)行創(chuàng)意設(shè)計(jì)，進(jìn)而提出西峽養(yǎng)生旅游開(kāi)發(fā)的思路和對(duì)策。 本文首先介紹了研究背景、意義，研究方法和創(chuàng)新點(diǎn)等，通過(guò)對(duì)國(guó)內(nèi)外相關(guān)研究文獻(xiàn)進(jìn)行梳理，分析了目前對(duì)養(yǎng)生旅游研究的不足。從養(yǎng)生旅游、中醫(yī)養(yǎng)生旅游的相關(guān)概念入手，界定了養(yǎng)生旅游的特點(diǎn)以及養(yǎng)生旅游開(kāi)發(fā)的理論及產(chǎn)業(yè)基礎(chǔ)，深入分析了中醫(yī)養(yǎng)生旅游的開(kāi)發(fā)動(dòng)因。并從資源、品牌和產(chǎn)業(yè)三個(gè)方面對(duì)西峽開(kāi)發(fā)中醫(yī)養(yǎng)生旅游的優(yōu)勢(shì)條件進(jìn)行分析，提煉了西峽中醫(yī)養(yǎng)生旅游資源的特色。運(yùn)用問(wèn)卷調(diào)查的研究方法，進(jìn)一步分析西峽中醫(yī)養(yǎng)生旅游市場(chǎng)發(fā)展現(xiàn)狀和存在的問(wèn)題，結(jié)合問(wèn)卷調(diào)查結(jié)果，深入分析養(yǎng)生旅游者的旅游需求，以期創(chuàng)新設(shè)計(jì)并開(kāi)發(fā)出滿足游客需求的中醫(yī)養(yǎng)生旅游產(chǎn)品。通過(guò)借鑒國(guó)外養(yǎng)生旅游開(kāi)發(fā)的成功案例，探討西峽中醫(yī)養(yǎng)生旅游產(chǎn)品的開(kāi)發(fā)思路、開(kāi)發(fā)戰(zhàn)略，，并提出了西峽中醫(yī)養(yǎng)生旅游產(chǎn)品的設(shè)計(jì)構(gòu)想，指出西峽開(kāi)發(fā)中醫(yī)養(yǎng)生旅游的制約因素和發(fā)展對(duì)策。
[Abstract]:With the rapid development of science and technology and the rapid development of society, people's life style has been greatly changed. At the same time, many by-products have also been brought to people, such as occupational diseases, sub-health and so on. People's attention to health has reached an unprecedented level, triggering a "health care" upsurge. At the same time, with the deep development of tourism, tourism has changed from traditional tourism to leisure, health and health care, and is becoming a new type of tourism with multi-industry integration. Keep fit in tourism, travel in order to keep fit. As a new tourism product, health-preserving tourism is increasingly becoming the fashion and trend of China's tourism industry. How to carry on the scientific and reasonable development to make it satisfy the needs of the health-preserving tourists becomes an urgent problem to be solved. Nanyang Xixia County has the unique resource condition of developing traditional Chinese medicine health tourism. This paper chooses Nanyang Xixia as the object of empirical research, aiming at combing the domestic and foreign relevant literature and analyzing the resource conditions of developing health maintenance tourism in Nanyang Xixia. And through the market questionnaire survey, the Xixia traditional Chinese medicine health tourism products creative design, and then put forward the Xixia health tourism development ideas and countermeasures. Firstly, this paper introduces the research background, significance, research method and innovation, and analyzes the deficiency of the current research on health-preserving tourism by combing the relevant research literature at home and abroad. Starting with the related concepts of health-preserving tourism and traditional Chinese medicine health-preserving tourism, this paper defines the characteristics of health-preserving tourism, the theory and industrial basis of health-preserving tourism development, and deeply analyzes the reasons for the development of health-preserving tourism in traditional Chinese medicine. From the three aspects of resources, brand and industry, this paper analyzes the advantages of developing traditional Chinese medicine health-preserving tourism in Xixia, and refines the characteristics of Xixia traditional Chinese medicine health-preserving tourism resources. Using the research method of questionnaire survey, this paper further analyzes the present situation and existing problems of Xixia traditional Chinese medicine health tourism market, combining with the results of questionnaire survey, it deeply analyzes the tourism demand of health-preserving tourists. In order to innovative design and development of tourism products to meet the needs of traditional Chinese medicine health. Through drawing lessons from the successful cases of overseas health tourism development, this paper probes into the development ideas and strategies of Xixia traditional Chinese medicine health tourism products, and puts forward the design conception of Xixia traditional Chinese medicine health care tourism products. This paper points out the restrictive factors and development countermeasures of developing traditional Chinese medicine health tourism in Xixia.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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本文編號(hào)：2434805