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從網(wǎng)絡(luò)游記看鳳凰古城的元素性符號

發(fā)布時間:2019-02-18 20:51
【摘要】:古城作為人類生活聚落的典型,見證了人類文明的發(fā)展歷程,且在其歷史發(fā)展過程中扮演了經(jīng)濟、政治與文化中心地的多種角色。對于旅游者而言,迷人的古城已不單單是一種視覺消費地,其本身所傳承的民風(fēng)民俗以及古老悠久的遺跡也在以一種寂靜地方式向世人傳頌著它的歷史典故與傳說。而古城旅游更是一種集游覽、放松與體驗于一體的綜合性消費方式。漫步于古城之中,旅游者得以遠離城市的繁擾而追求單純的閑適,或暢懷思古,或游覽拍照,返回家中之后或者在途中,很多旅游者會將自己的旅游體驗經(jīng)歷圖文并茂地展現(xiàn)于自己的博客中,為的不只是和親友們分享,更為自己的將來留作美好回憶的證據(jù)。鑒于此,本研究以湖南湘西鳳凰古城為研究樣地,通過對相關(guān)網(wǎng)絡(luò)游記的內(nèi)容分析,以期得出鳳凰古城網(wǎng)絡(luò)游記中頻繁出現(xiàn)的典型景觀元素,緊接著在景觀元素的基礎(chǔ)之上結(jié)合深度訪談,展開對鳳凰古城元素性符號及其意義的探討。 通過分析,本研究將鳳凰古城的典型景觀元素分為人文景觀類、自然景觀類以及地方特色類景觀元素,主要包括吊腳樓、沱江、美食等元素,同時得出了旅游者的體驗結(jié)果。通過對訪談資料的分析,最后得出鳳凰古城的九個元素性符號,包括人文景觀類:吊腳樓、苗族文化、沈從文;自然景觀類:沱江、泛舟、夜色;地方特色類:青石板街巷、美食、河燈,并對這些符號的意義進行了闡釋。 作為一項探索性質(zhì)的研究,本研究具有一定的理論和實用價值。在理論方面,本研究豐富了古城旅游研究中的古城符號研究,深化了有關(guān)古城旅游的相關(guān)理論研究。而在方法論上,本研究采用內(nèi)容分析法并結(jié)合深度訪談,突破了傳統(tǒng)研究中通過問卷來獲取數(shù)據(jù)的方法,是本研究的創(chuàng)新之處。實用價值方面,對古城旅游景觀的元素性符號的分析,能夠看出旅游者最滿意的古城景觀的組成,可以為古城旅游開發(fā)者與經(jīng)營者提供理論參考,為古城的營銷提供依據(jù)。同時需要指出的是,本研究由于時間等條件限制,在研究對象以及研究樣地的選取上可能有所偏向,.未來的研究中可以適當(dāng)增加研究對象的群體以及研究樣地的數(shù)量,以提高研究結(jié)論的適用性和代表性。 本研究各章節(jié)的具體內(nèi)容以及邏輯框架如下: 前兩章主要是對研究背景、研究意義和整體研究架構(gòu)進行介紹,以對及本研究的理論基礎(chǔ)以及相關(guān)研究成果進行了梳理和評價,以指導(dǎo)研究方案的設(shè)計與研究資料的收集。第三章介紹了本文的研究方法,主要有資料收集方法以及資料分析方法。第四章和第五章是對資料進行分析以及分析結(jié)果的呈現(xiàn),其中第四章是對網(wǎng)絡(luò)游記的內(nèi)容分析以期得出鳳凰古城的典型景觀元素,第五章是對訪談資料的分析從而得到鳳凰古城的元素性符號。第六章主要是對本研究的主要結(jié)論進行了概括,同時對研究中存在的不足之處以及未來展望進行了探討。
[Abstract]:As a typical of the human living settlement, the ancient city has witnessed the development of human civilization, and has played a variety of roles in the economic, political and cultural center in the course of its historical development. For tourists, the charming ancient city is not only a kind of visual consumption, its own heritage of the folk wind and the old relic also in a way to the world to the world through its historical allusions and legends. The ancient city tourism is a kind of comprehensive consumption mode that integrates tour, relaxation and experience. Walking in the ancient city, the tourists can be far away from the city, to pursue simple leisure, or to take photos, to return to the home, or on the way, many tourists will experience the tourism experience in their own blog, It's not just to share with the friends, and to keep the evidence of a better memory in the future. In view of this, this study takes the Phoenix ancient city of Hunan, Hunan as the research sample, through the content analysis of the travel to the relevant network, in order to get the typical landscape element frequently appearing in the travel of the Phoenix ancient city network, followed by the depth interview on the basis of the landscape element, The study of the element symbol and its significance in the ancient city of the phoenix. Through the analysis, this study divides the typical landscape elements of the ancient city of Phoenix into the human landscape, the natural landscape and the landscape elements of the local characteristics, mainly including the pendant, the river, the food and other elements, at the same time, the experience knot of the tourists is obtained. Through the analysis of the interview data, the nine elements of the ancient city of the Phoenix are finally obtained, including the human landscape: the foot building, the Miao culture, the Shen Congwen, the natural landscape, the river, the pan, the night color, the local characteristic class: the green slate, the street, the food, the river. The lamp, and the significance of these symbols, The study has a certain theory and practice as a study of the nature of exploration. In theory, this study enriches the study of the ancient city symbols in the study of the ancient city tourism, and deepens the relevant rules on the tourism of the ancient city. In methodology, this study uses the content analysis method and combined with the depth interview, and breaks through the method of getting the data through the questionnaire in the traditional research, which is the creation of the study. On the basis of the analysis of the elements of the tourism landscape of the ancient city, the paper can see the composition of the most satisfactory ancient city landscape of the tourists, and can provide the theoretical reference for the tourism developers and the operators of the ancient city, and provide the marketing of the ancient city. For the purpose of this study, it is also important to point out that the study may have some effect on the selection of the study object and the study sample due to the limitation of time and other conditions In the future, the population of the study object and the number of study-like sites can be appropriately increased to improve the applicability of the study conclusion. Representative. The specific content of each section of this study, as well as the content of the study The framework of the series is as follows: the first two chapters are mainly introduced to the research background, the research significance and the overall research framework, and the theoretical basis of the research and the relevant research results are introduced. The design and evaluation of the research program are carried out in order to guide the design of the research program. The research data is collected. The third chapter introduces the research methods of this paper, mainly including the data collection method. The fourth chapter and the fifth chapter are the analysis of the data and the presentation of the analysis result. The fourth chapter is the content analysis of the travel of the network in order to obtain the typical landscape element of the Phoenix ancient city, and the fifth chapter is the analysis of the interview data to get the Phoenix. In chapter 6, the main conclusions of this study are summarized, and the shortcomings and future in the study are also discussed.
【學(xué)位授予單位】:東北財經(jīng)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:F592.7

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