【摘要】：摘要：隨著中國旅游業(yè)的不斷發(fā)展,國內(nèi)旅游需求的快速增長(zhǎng),國民休閑意識(shí)的覺醒和提升,在政策和市場(chǎng)的推動(dòng)下,旅游形式不斷向休閑化、體驗(yàn)化、多元化轉(zhuǎn)變。2011年,微旅游作為一種新興的旅游形式正式被提上日程,之后便在業(yè)界掀起了一場(chǎng)熱潮,以1-2日的溫泉游、古鎮(zhèn)游、海島游等為主的大批微旅游產(chǎn)品迅速上線。這些微旅游產(chǎn)品極大的滿足了市民,特別是都市白領(lǐng)和學(xué)生團(tuán)體渴望暫時(shí)擺脫日常生活,釋放壓力的需求。根據(jù)各方媒體反饋的信息來看,微旅游產(chǎn)品自推出以來,產(chǎn)品預(yù)定量就呈直線攀升的趨勢(shì)。與微旅游市場(chǎng)的火爆不同,我國的微旅游目的地的發(fā)展仍然處于落后的狀態(tài),微旅游產(chǎn)品的設(shè)計(jì)還遠(yuǎn)遠(yuǎn)無法滿足旅游者日益增長(zhǎng)的需求,相關(guān)的微旅游理論研究也很缺乏。所以,對(duì)微旅游基本概念進(jìn)行研究,找出我國微旅游擴(kuò)散的影響因子,根據(jù)這些因素設(shè)計(jì)出符合微旅游市場(chǎng)需求的產(chǎn)品是實(shí)現(xiàn)微旅游的持續(xù)發(fā)展亟待解決的問題。 本文以羅杰斯的創(chuàng)新擴(kuò)散理論為基礎(chǔ),對(duì)微旅游的擴(kuò)散過程和微旅游采用的影響因子進(jìn)行了研究。首先,通過對(duì)我國微旅游發(fā)展?fàn)顩r的分析,得出了微旅游在我國的擴(kuò)散符合創(chuàng)新擴(kuò)散基本特征的結(jié)論。其次,根據(jù)創(chuàng)新擴(kuò)散理論和我國微旅游的擴(kuò)散狀況,提出了我國微旅游擴(kuò)散的影響因子和若干假設(shè)命題,構(gòu)建了微旅游采用的影響因子模型,然后通過實(shí)證研究的方法,利用問卷調(diào)查和SPSS軟件相結(jié)合的分析方式,得出各影響因子對(duì)微旅游用戶采用行為的影響強(qiáng)度。最后,通過總結(jié)分析,得出相關(guān)的結(jié)論。
[Abstract]:Abstract: with the continuous development of China's tourism industry, the rapid growth of domestic tourism demand, the awakening and promotion of the national leisure consciousness, under the promotion of policies and markets, tourism forms are constantly changing to leisure, experiential and diversified. Micro-tourism as a new form of tourism was formally put on the agenda, and then set off an upsurge in the industry, with 1-2 days of hot spring tours, ancient town tours, island tours and so on a large number of micro-tourism products quickly online. These micro-tourism products greatly meet the needs of citizens, especially urban white-collar workers and student groups. According to the media feedback information, since the introduction of micro-tourism products, the number of product bookings has been rising in a straight line. Different from the popularity of micro-tourism market, the development of micro-tourism destination in China is still in a backward state, the design of micro-tourism products is far from meeting the increasing demand of tourists, and the related micro-tourism theory research is also very lacking. Therefore, to study the basic concept of micro-tourism, to find out the influence factors of micro-tourism diffusion in China, and to design products according to the demand of micro-tourism market are the problems to be solved urgently to realize the sustainable development of micro-tourism. Based on Rogers' theory of innovation diffusion, this paper studies the diffusion process of micro-tourism and the influencing factors of micro-tourism adoption. Firstly, by analyzing the development of micro-tourism in China, the conclusion is drawn that the diffusion of micro-tourism in China accords with the basic characteristics of innovation diffusion. Secondly, according to the theory of innovation diffusion and the diffusion situation of micro-tourism in China, this paper puts forward the influence factors and some hypothetical propositions of micro-tourism diffusion in our country, constructs the model of influencing factors used in micro-tourism, and then through the method of empirical research. By using the method of questionnaire survey and SPSS software, the influence of various factors on the microtourism users' adoption behavior was obtained. Finally, through the summary analysis, draws the related conclusion.
【學(xué)位授予單位】：天津師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F592;G206

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本文編號(hào)：2405798