【摘要】：隨著我國經(jīng)濟的快速增長,人們的生活水平不斷提高,利用周末或三天小長假時間,到郊區(qū)參與鄉(xiāng)村旅游的游客數(shù)量在急劇增加。住民俗戶、品農(nóng)家菜、體驗農(nóng)耕等鄉(xiāng)村旅游活動,已經(jīng)成為很多游客追捧的娛樂項目,理性的分析和比較研究密云鄉(xiāng)村旅游發(fā)展問題,對其更好的發(fā)展具有非常重要的意義。 密云鄉(xiāng)村旅游發(fā)展已形成一定的規(guī)模,密云縣委、縣政府也一直在不斷探索和實踐如何更好發(fā)展和管理鄉(xiāng)村旅游的有效方法,也采取了多種管理辦法和措施,取得了一些經(jīng)驗和成績。但是,與北京市其它發(fā)展較好的區(qū)縣相比,還存在一定差距和問題。目前,密云縣委、縣政府的一項重要工作就是如何將密云鄉(xiāng)村旅游建成以綠色生態(tài)環(huán)境為核心資源、精致鄉(xiāng)村生活體驗為特征,同時構建規(guī)范的市場運營體系,打造特色品牌形象,提升鄉(xiāng)村旅游檔次。 本文概括介紹了密云鄉(xiāng)村旅游的發(fā)展歷程與發(fā)展現(xiàn)狀,分析了密云鄉(xiāng)村旅游產(chǎn)業(yè)發(fā)展優(yōu)勢與劣勢,概括解釋了政府部門、鄉(xiāng)村旅游行業(yè)協(xié)會、民俗旅游專業(yè)合作社在鄉(xiāng)村旅游發(fā)展中的作用。通過實地調(diào)研、文獻研究、數(shù)據(jù)統(tǒng)計以及案例分析等研究方法,從鄉(xiāng)村旅游基礎服務設施建設、民俗接待規(guī)范化建設、鄉(xiāng)村旅游人才培養(yǎng)、經(jīng)營理念、營銷模式等方面入手,對目前密云鄉(xiāng)村旅游發(fā)展的瓶頸、存在問題及原因進行了深入分析,同時,從政府管理的角度,結合密云鄉(xiāng)村旅游發(fā)展的實際情況,提出了對策建議,希望能為促進密云鄉(xiāng)村旅游更好發(fā)展,促進農(nóng)民增收致富,打造京郊鄉(xiāng)村旅游的新亮點等工作提供借鑒。 本文最后在結語中就密云鄉(xiāng)村旅游的經(jīng)驗教訓對北京發(fā)展鄉(xiāng)村旅游事業(yè)的警示提出了6點看法,以期對北京鄉(xiāng)村旅游事業(yè)的總體發(fā)展略盡微薄之力。
[Abstract]:With the rapid economic growth of our country, people's living standard is improving constantly, and the number of tourists who take part in rural tourism in the suburbs is increasing sharply by using the weekend or three days' small and long vacation time. It has become a popular entertainment project for many tourists to live in folk custom households, taste farm vegetables, experience farming and other rural tourism activities. The rational analysis and comparative study on the development of Miyun rural tourism is of great significance to the better development of rural tourism. The development of rural tourism in Miyun has formed a certain scale. The Miyun County Committee and the county government have been constantly exploring and practicing effective methods for better development and management of rural tourism, and have also adopted a variety of management methods and measures. Some experience and achievements have been made. However, compared with other developed districts and counties in Beijing, there are still some gaps and problems. At present, one of the important tasks of the Miyun County Party Committee and the county government is how to build Miyun rural tourism with green ecological environment as its core resource, exquisite rural life experience as its characteristic, and establish a standardized market operation system at the same time. Create a unique brand image, improve the rural tourism grade. This paper briefly introduces the development course and present situation of Miyun rural tourism, analyzes the advantages and disadvantages of Miyun rural tourism industry, and explains the government departments, rural tourism industry association, The role of folk tourism cooperatives in the development of rural tourism. Through field investigation, literature research, data statistics and case analysis, this paper starts with the construction of rural tourism basic service facilities, the standardization of folk custom reception, the cultivation of rural tourism talents, the management concept, the marketing model, and so on. This paper deeply analyzes the bottleneck, existing problems and reasons of the development of rural tourism in Miyun at present. At the same time, from the angle of government management, combined with the actual situation of the development of rural tourism in Miyun, the paper puts forward some countermeasures and suggestions. It is hoped that it can be used for reference to promote the better development of rural tourism in Miyun, to increase the income of farmers and to create new highlights of rural tourism in the suburbs of Beijing. In the last part of the paper, the author puts forward six opinions on the warning of the development of rural tourism in Beijing in the light of the experience and lessons of Miyun rural tourism, in order to make a modest contribution to the overall development of rural tourism in Beijing.
【學位授予單位】：中央民族大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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