青島市飲食文化旅游資源開發(fā)研究
發(fā)布時(shí)間：2019-01-06 07:15
【摘要】：中國(guó)飲食文化博大精深、源遠(yuǎn)流長(zhǎng),在世界上享有很高的聲譽(yù)。中國(guó)人講飲食,不僅僅是一日三餐,解渴充饑,它蘊(yùn)含著中國(guó)人認(rèn)識(shí)事物、理解事物的哲理,飲食與文化密不可分,飲食文化隨著中華文明源遠(yuǎn)流長(zhǎng)五千年。而旅游作為人類更高一層次的享受,是生活需求與生活權(quán)力的體現(xiàn)。飲食活動(dòng)作為旅游活動(dòng)必不可少的部分,在旅游活動(dòng)的六大要素“吃、住、行、游、購(gòu)、娛”當(dāng)中居于首要位置。飲食不僅可以作為旅游產(chǎn)品中的組成部分,也可以成為旅游產(chǎn)品。旅游業(yè)的快速發(fā)展,旅游者的需求不僅僅是單純的觀光,更多的人開始追求文化的品味,注重旅游的參與和體驗(yàn)性。飲食文化作為旅游資源,既可以滿足旅游者高層次的文化需求,也有利于當(dāng)?shù)氐慕?jīng)濟(jì)文化發(fā)展,這對(duì)旅游業(yè)的發(fā)展有著重要作用。中國(guó)素有“烹飪王國(guó)”之稱,“品嘗正宗的中國(guó)菜”已成為眾多外來游客來華的直接動(dòng)機(jī)；通過品嘗中國(guó)菜來直接體驗(yàn)和感受中國(guó)博大精深的飲食文化也被國(guó)外與國(guó)內(nèi)的旅游者追捧。 飲食文化與旅游產(chǎn)業(yè)互相融合并且快速發(fā)展,在這種背景下,對(duì)于青島這樣的旅游城市來講,怎么認(rèn)識(shí)和評(píng)價(jià)青島飲食文化資源,對(duì)青島飲食文化資源開發(fā)現(xiàn)狀做出理性的分析,提出青島飲食文化旅游資源開發(fā)的原則,開發(fā)的策略以及具體飲食文化旅游產(chǎn)品,都是非常有價(jià)值的研究課題。把飲食文化資源打造成特色的旅游項(xiàng)目,進(jìn)一步推動(dòng)飲食文化資源的可持續(xù)健康發(fā)展,這具有一定的現(xiàn)實(shí)意義與價(jià)值。 本文共分六部分：第一部分是緒論,其闡述選題的背景與意義、國(guó)內(nèi)外研究現(xiàn)狀、研究的內(nèi)容與研究方法； 第二部分是飲食資源方面的概述及飲食文化的概念,講述飲食旅游的作用功能,總結(jié)出飲食文化旅游的特征； 第三部分青島飲食文化旅游資源現(xiàn)狀分析,首先介紹了青島飲食文化構(gòu)成要素青島美食資源、青島酒文化資源和青島茶文化資源,并在此基礎(chǔ)上分析總結(jié)出青島飲食文化旅游的特征； 第四部分對(duì)青島飲食文化旅游資源的開發(fā)現(xiàn)狀進(jìn)行了描述和分析,介紹了青島美食、酒文化、茶文化的開發(fā)現(xiàn)狀,并對(duì)開發(fā)中存在的問題進(jìn)行分析； 第五部分著重闡述青島飲食文化旅游資源的開發(fā),提出開發(fā)的原則,開發(fā)的SWOT分析,從整體規(guī)劃、提升品位、品牌宣傳、人才培養(yǎng)等角度提出開發(fā)的策略和對(duì)打造青島本幫菜、青島酒文化資源開發(fā)以及青島茶文化資源開發(fā)等具體旅游產(chǎn)品開發(fā)的對(duì)策； 第六部分是結(jié)論和展望。
[Abstract]:Chinese food culture has a long history and enjoys a high reputation in the world. Chinese people not only eat three meals a day to relieve thirst and hunger, but also contain Chinese people to understand things, understand the philosophy of things, diet and culture are inseparable, eating culture goes back to five thousand years with Chinese civilization. As a higher level of enjoyment, tourism is the embodiment of life demand and life power. As an indispensable part of tourism activities, dietary activities occupy the primary position in the six elements of tourism activities: eat, live, travel, buy and entertain. Diet is not only an integral part of tourism products, but also a tourist product. With the rapid development of tourism, the demand of tourists is not only simple sightseeing, but also more people begin to pursue the taste of culture and pay attention to the participation and experience of tourism. As a tourist resource, diet culture can not only meet the high-level cultural needs of tourists, but also benefit the development of local economy and culture, which plays an important role in the development of tourism. China is known as the "cooking kingdom", "taste authentic Chinese food" has become the direct motivation of many foreign tourists to come to China; Through the taste of Chinese food to experience and experience China's profound food culture is also sought after by foreign and domestic tourists. Food culture and tourism industry converge and develop rapidly. Under this background, for a tourist city like Qingdao, how to understand and evaluate the food culture resources in Qingdao? This paper makes a rational analysis of the present situation of the development of food culture resources in Qingdao, and puts forward the principles, strategies and products of the tourism resources of the food culture in Qingdao, all of which are very valuable research topics. It is of practical significance and value to make the dietary cultural resources into a characteristic tourism project to further promote the sustainable and healthy development of the dietary cultural resources. This paper is divided into six parts: the first part is the introduction, which describes the background and significance of the topic, the domestic and foreign research status, research content and research methods; The second part is the overview of dietary resources and the concept of diet culture, the function of diet tourism, summed up the characteristics of food culture tourism; The third part analyzes the present situation of Qingdao food culture tourism resources. Firstly, it introduces Qingdao food resources, Qingdao wine culture resources and Qingdao tea culture resources. On this basis, the characteristics of food culture tourism in Qingdao are analyzed and summarized. The fourth part describes and analyzes the current situation of the development of Qingdao food culture tourism resources, introduces the current situation of the development of Qingdao food, wine culture and tea culture, and analyzes the existing problems in the development. The fifth part focuses on the development of Qingdao food culture tourism resources, puts forward the principles of development, the development of SWOT analysis, from the overall planning, promotion of grade, brand publicity, The author puts forward the development strategy and the countermeasures to the development of the tourism products, such as the development of Qingdao Benbang cuisine, the development of Qingdao wine and cultural resources, and the development of Qingdao tea culture resources. The sixth part is the conclusion and prospect.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7;TS971
本文編號(hào)：2402505
[Abstract]:Chinese food culture has a long history and enjoys a high reputation in the world. Chinese people not only eat three meals a day to relieve thirst and hunger, but also contain Chinese people to understand things, understand the philosophy of things, diet and culture are inseparable, eating culture goes back to five thousand years with Chinese civilization. As a higher level of enjoyment, tourism is the embodiment of life demand and life power. As an indispensable part of tourism activities, dietary activities occupy the primary position in the six elements of tourism activities: eat, live, travel, buy and entertain. Diet is not only an integral part of tourism products, but also a tourist product. With the rapid development of tourism, the demand of tourists is not only simple sightseeing, but also more people begin to pursue the taste of culture and pay attention to the participation and experience of tourism. As a tourist resource, diet culture can not only meet the high-level cultural needs of tourists, but also benefit the development of local economy and culture, which plays an important role in the development of tourism. China is known as the "cooking kingdom", "taste authentic Chinese food" has become the direct motivation of many foreign tourists to come to China; Through the taste of Chinese food to experience and experience China's profound food culture is also sought after by foreign and domestic tourists. Food culture and tourism industry converge and develop rapidly. Under this background, for a tourist city like Qingdao, how to understand and evaluate the food culture resources in Qingdao? This paper makes a rational analysis of the present situation of the development of food culture resources in Qingdao, and puts forward the principles, strategies and products of the tourism resources of the food culture in Qingdao, all of which are very valuable research topics. It is of practical significance and value to make the dietary cultural resources into a characteristic tourism project to further promote the sustainable and healthy development of the dietary cultural resources. This paper is divided into six parts: the first part is the introduction, which describes the background and significance of the topic, the domestic and foreign research status, research content and research methods; The second part is the overview of dietary resources and the concept of diet culture, the function of diet tourism, summed up the characteristics of food culture tourism; The third part analyzes the present situation of Qingdao food culture tourism resources. Firstly, it introduces Qingdao food resources, Qingdao wine culture resources and Qingdao tea culture resources. On this basis, the characteristics of food culture tourism in Qingdao are analyzed and summarized. The fourth part describes and analyzes the current situation of the development of Qingdao food culture tourism resources, introduces the current situation of the development of Qingdao food, wine culture and tea culture, and analyzes the existing problems in the development. The fifth part focuses on the development of Qingdao food culture tourism resources, puts forward the principles of development, the development of SWOT analysis, from the overall planning, promotion of grade, brand publicity, The author puts forward the development strategy and the countermeasures to the development of the tourism products, such as the development of Qingdao Benbang cuisine, the development of Qingdao wine and cultural resources, and the development of Qingdao tea culture resources. The sixth part is the conclusion and prospect.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7;TS971
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，本文編號(hào)：2402505
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