【摘要】：綠道不僅是城市交通體系中的重要組成部分,同時(shí)也是城市休閑游憩產(chǎn)業(yè)的重要一環(huán),對城市旅游業(yè)的發(fā)展具有十分重要的作用。在西方的學(xué)術(shù)界,對綠道的研究已經(jīng)成為生物學(xué)、景觀生態(tài)學(xué)、城市規(guī)劃和景觀設(shè)計(jì)等多個(gè)學(xué)科交叉的重要研究領(lǐng)域,中國的學(xué)術(shù)界在最近幾年也逐漸呈現(xiàn)出對這一研究愈益關(guān)注的勢頭。本文就是在這樣一種背景下展開的初步理論嘗試。 與美國等發(fā)達(dá)國家相比,我國現(xiàn)階段對游憩型綠道進(jìn)行應(yīng)用的時(shí)候存在眾多的問題,如消費(fèi)者參與較少、具體的應(yīng)用途徑不多等,如何更好地經(jīng)營管理綠道,構(gòu)建科學(xué)有效的綠道經(jīng)營管理模式是保障我國城市游憩型綠道持續(xù)發(fā)展的必然選擇。圍繞這一中心議題,本文進(jìn)行了一系列的研究。 首先,對國內(nèi)外綠道建設(shè)實(shí)踐進(jìn)行比較分析,找到了差距和造成差距的主要因素。 我國歷史文化資源和自然資源豐富,為城市綠道建設(shè)奠定了良好的資源基礎(chǔ)。但由于我國綠道建設(shè)起步晚,現(xiàn)仍處于初級階段,尚未得到人們的廣泛關(guān)注。加之我國綠道經(jīng)營管理觀念與方法的相對落后,嚴(yán)重影響綠道功能的有效發(fā)揮。為了提升我國城市綠道經(jīng)營管理能力,本文通過分析發(fā)達(dá)國家的典型綠道經(jīng)營管理模式,找到我國綠道經(jīng)營管理落后的主要因素,識別出目前我國高度發(fā)展的城市游憩型綠道經(jīng)營管理的關(guān)鍵問題是利益相關(guān)者間的責(zé)任關(guān)系,特別是現(xiàn)階段消費(fèi)者的參與意識低。這就為后續(xù)研究提供了有利的切入點(diǎn)。 其次,以廣東珠三角地區(qū)城市游憩型綠道為研究對象,進(jìn)行綠道消費(fèi)者的感知與游憩行為特征研究。 廣東珠三角地區(qū)城市綠道建設(shè)作為我國綠道建設(shè)的成功的先行者,一定程度上代表了我國綠道發(fā)展中的較高水平。鑒于此,本文選取廣東珠三角地區(qū)城市綠道為研究對象,對其消費(fèi)者進(jìn)行感知與游憩行為特征研究。研究分為兩部分：一是對游憩型綠道消費(fèi)者的動(dòng)機(jī)、偏好與游憩價(jià)值進(jìn)行分析；二是對游憩型綠道消費(fèi)者的市場狀況進(jìn)行細(xì)分與分析。基于兩部分的研究,通過對綠道本身經(jīng)營管理?xiàng)l件與外部競爭的分析,確定綠道游憩方式,設(shè)計(jì)市場營銷定位,并找出可能影響行為主體需求的內(nèi)在因素,為綠道經(jīng)營管理模式的構(gòu)建提供參考與依據(jù)。 最后,以消費(fèi)者參與為視角,基于演化博弈模型,建立城市游憩型綠道經(jīng)營管理的多元?jiǎng)討B(tài)博弈模式。 根據(jù)博弈論的思想,從時(shí)間與空間的維度動(dòng)態(tài)審視綠道管理中各利益主體的邏輯關(guān)系與實(shí)質(zhì)。在實(shí)際的綠道經(jīng)營管理中,參與人的理性要求較少且與現(xiàn)實(shí)更為接近,故采用博弈進(jìn)化均衡決策模型,將經(jīng)營管理過程中的三大博弈體行為以函數(shù)的形式聯(lián)系起來,構(gòu)建城市游憩型綠道經(jīng)營管理的多元?jiǎng)討B(tài)博弈模型。綠道經(jīng)營管理模式建立不僅受制于客觀環(huán)境,同時(shí)也會(huì)因經(jīng)營管理主體的變化而發(fā)生變化,因此,綠道經(jīng)營管理模式?jīng)]有唯一的,只有適合的。 本文在形成結(jié)論的過程中,是采取定性與定量相結(jié)合的研究方法進(jìn)行研究的。
[Abstract]:The green road is not only an important part of the urban traffic system, but also an important part of the city's leisure and recreation industry, and has a very important role in the development of the city tourism. In the western academic circles, the research on the green road has become an important research field of many disciplines, such as biology, landscape ecology, urban planning and landscape design. This paper is a preliminary theoretical attempt to expand in such a background. Compared with the developed countries such as the United States, there are many problems in the application of the recreational green channel at the present stage, such as the less participation of the consumers, the lack of specific application ways and so on, and how to better manage and manage the green. The construction of scientific and effective management mode of green road is the inevitable choice to guarantee the sustainable development of the green road in our country. In this paper, a series of research is carried out in this paper. In the first place, the practice of green road construction at home and abroad is compared and analyzed, and the difference and the main cause of the gap are found. Chinese historical and cultural resources and natural resources are rich, which lays a good foundation for the construction of green road in the city However, due to the late construction of green road in our country, it is still in the primary stage and has not yet been obtained In addition, the relative backwardness of the concept and method of the management and management of green road in our country seriously affects the function of the green road In order to improve the management ability of green road in our country, this paper analyzes the typical green way management and management mode in developed countries, and finds that the management and management of green road in our country is backward The key factors of the management of the urban recreation-type green road in our country are the responsibility relations among the stakeholders, especially at the present stage. Low in awareness. This provides for follow-up studies. The second is to study the consumer's perception and travel in the green channel of the city of the Pearl River Delta. The study of the characteristics of the green road in the Pearl River Delta of Guangdong Province, as a successful pioneer in the construction of green road in our country, represents the green of our country to a certain extent. In view of this, the paper selects the urban green road in the Pearl River Delta area of Guangdong Province as the research object and senses its consumers. The study of the characteristics of recreation behavior is divided into two parts: one is the motivation, preference and recreation value of the recreational green road consumers, and the second is the market of the recreational green road consumers Based on the two-part study, through the analysis of the management conditions of the green track and the external competition, the green road recreation mode, the design and marketing positioning, and the internal factors that may affect the demand of the behavior subject are identified, and the management mode of the green road is established. In the end, based on the evolution game model, the green road management of the city is established based on the evolutionary game model. The multi-element dynamic game model of management. According to the idea of game theory, the management of green road is viewed from the time and space dimension. The logical relation and essence of each benefit main body. In the actual green road management, the participants' rational requirements are less and more close to reality, so the game evolution equilibrium decision model is adopted, and the three big games in the management process of the game The behavior of the body is linked in the form of a function, and the urban recreation-type green road is constructed. The establishment of the management mode of the green road is not only subject to the objective environment but also changes due to the change of the management subject. Therefore, the management and management of the green road The model is not unique and is only suitable. In the process of forming the conclusion, this paper is a qualitative and quantitative approach.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2013
【分類號】：F592.6;F572

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