河北省紅色旅游資源評價與開發(fā)研究
[Abstract]:In 2011, the General Office of the CPC Central Committee and the General Office of the State Council jointly issued the outline of the National Red Tourism Development Plan 2011-2015, which expanded and extended the connotation of red tourism and enriched the content system of red tourism. Hebei Province as a big province of red tourism resources, its red tourism development is in full swing. However, according to the overall situation of the development of red tourism in Hebei Province, the theoretical study of red tourism is obviously insufficient, and the relatively mature theory system of red tourism development and the comprehensive evaluation system of red tourism resources have not yet been formed. On the basis of the research on the theory and evaluation methods of red tourism development, this paper comprehensively combs the red tourism resources of Hebei Province in the new period, and constructs the evaluation system of the red tourism resources in Hebei Province. The comprehensive evaluation was carried out by using AHP and fuzzy comprehensive evaluation method, and the countermeasures of developing red tourism resources in Hebei province were put forward. First, this paper discusses the research background, significance, research status at home and abroad, and describes the research methods and research content. The concepts and theories involved in this paper are explained, which provides a theoretical basis and guidance for this paper. Secondly, the general situation of red tourism and its resources in Hebei Province is introduced, and the overall characteristics, distribution, types and key scenic spots of red tourism resources in Hebei Province are expounded. Based on the analysis of the present situation of its development, the shortcomings of the red tourism resources in Hebei Province are found out. Thirdly, using BCG model and mathematical statistics method to analyze the domestic and foreign tourism market and red tourism market in Hebei Province, and to locate the target market of the red tourist source of Hebei Province in the light of the general environment of the tourism market. Fourth, to evaluate the red tourism resources in Hebei Province, and build a red tourism resources evaluation system composed of 4 layers and 30 evaluation indexes. The overall and individual red tourism resources in Hebei Province are evaluated by AHP and fuzzy comprehensive evaluation method, and the corresponding conclusions are drawn. Finally, on the basis of resource analysis, current situation analysis, market analysis and comprehensive evaluation of resources, this paper puts forward the idea, principle, mode and strategy of the development of red tourism resources in Hebei province.
【學(xué)位授予單位】:燕山大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:F592.7
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