【摘要】：近年來(lái),隨著經(jīng)濟(jì)的迅速崛起,旅游業(yè)也得到了迅猛發(fā)展,外出旅游的人日漸增多,旅游日漸為大眾接受喜愛(ài)。因此,各地都競(jìng)相進(jìn)行旅游開(kāi)發(fā),且日益激烈,所以如何留住游客,吸引更多游客,成為各景區(qū)所在地的人不得不考慮的問(wèn)題,那么,這不僅要求我們完善旅游設(shè)施,開(kāi)發(fā)更多受游客歡迎的景點(diǎn),同時(shí)還要全面了解客源的結(jié)構(gòu)。本文以湖南新寧為例,對(duì)新寧鄉(xiāng)村旅游的客源結(jié)構(gòu)進(jìn)行研究分析,然后得出結(jié)論,最后提出留住游客,吸引更多游客的建議。 本文在對(duì)相關(guān)研究成果進(jìn)行回顧梳理后,提出了本文的研究框架,對(duì)收集到的第一手資料,用描述性統(tǒng)計(jì)分析、聚類分析、數(shù)據(jù)分析、統(tǒng)計(jì)分析等方法,對(duì)新寧縣鄉(xiāng)村旅游的客源進(jìn)行研究,以期能更好地指導(dǎo)景區(qū)的營(yíng)銷工作。研究后得出的主要結(jié)論如下：一,來(lái)新寧鄉(xiāng)村旅游的客源以省內(nèi)市場(chǎng)為主；二,客源在新寧鄉(xiāng)村旅游的日均消費(fèi)處于中等偏低狀況；三,游客在新寧鄉(xiāng)村旅游的停留時(shí)間短；四,游客重游新寧鄉(xiāng)村旅游的可能性低。 在調(diào)查分析的基礎(chǔ)之上,我個(gè)人歸納總結(jié)得出以下幾點(diǎn)發(fā)展建議：一,整合新寧縣的鄉(xiāng)村旅游資源,擴(kuò)大營(yíng)銷力度；二,搞好旅游設(shè)施建設(shè),增強(qiáng)接待能力；三,突出特色,創(chuàng)造品牌；四,加強(qiáng)人員培訓(xùn),提高服務(wù)水平；五,大力發(fā)展生態(tài)旅游,走可持續(xù)旅游之路。
[Abstract]:In recent years, with the rapid rise of economy, tourism has also been rapid development, the number of people going out to travel is increasing, tourism is gradually accepted by the public. Therefore, various places are competing for tourism development, and increasingly fierce, so how to retain tourists, attract more tourists, become the people in the scenic spots have to consider, then, this not only requires us to improve tourism facilities, Develop more popular tourist attractions, but also a comprehensive understanding of the structure of the tourist source. Taking Xinning, Hunan as an example, this paper studies and analyzes the tourist source structure of Xinning rural tourism, then draws a conclusion, and finally puts forward some suggestions for retaining tourists and attracting more tourists. After reviewing and combing the related research results, this paper puts forward the research framework of this paper, using descriptive statistical analysis, cluster analysis, data analysis, statistical analysis and other methods to collect the first-hand information, such as descriptive statistical analysis, cluster analysis, data analysis, statistical analysis and so on. This paper studies the tourist resources of Xinning County's rural tourism in order to better guide the marketing work of scenic spots. The main conclusions of the study are as follows: first, the main tourist source of rural tourism in Xinning province is the provincial market; second, the average daily consumption of rural tourism in Xinning is on the moderate low side; third, the stay time of tourists in Xinning rural tourism is short; Fourth, the possibility of tourists traveling again to Xinning rural areas is low. On the basis of investigation and analysis, I sum up the following suggestions: first, integrate the rural tourism resources of Xinning County, expand marketing efforts, second, do a good job of tourism facilities construction, enhance reception capacity; Third, highlight the characteristics, create the brand; fourth, strengthen the training of personnel, improve the service level; fifth, vigorously develop eco-tourism, take the road of sustainable tourism.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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