【摘要】：當(dāng)今社會(huì)，隨著經(jīng)濟(jì)的日益發(fā)展，體育與旅游這兩個(gè)產(chǎn)業(yè)漸漸地融合在了一起，形成了一個(gè)新的產(chǎn)業(yè)—體育旅游。新疆具有豐富的體育旅游資源，山地、湖泊、草原、戈壁、森林等地貌各具特色然而，新疆體育資源的開發(fā)和利用卻處在較低水平，具有很大的提升空間。新疆“金沙灘”的體育旅游資源極為豐富，但由于地區(qū)偏遠(yuǎn)，缺少系統(tǒng)的開發(fā)利用，對(duì)新疆“金沙灘”體育旅游傳播工作的欠缺，使得對(duì)體育旅游的研究顯得更加重要。 新疆“金沙灘”擁有良好的體育旅游資源，包括自然資源、冰雪特色、等，為進(jìn)一步合理開發(fā)提供了條件，但旅游基礎(chǔ)設(shè)施建設(shè)相對(duì)滯后、經(jīng)營(yíng)管理人才匱乏、市場(chǎng)主體觀念不強(qiáng)、豐富的特色體育旅游資源未得到合理的開發(fā)、媒體宣傳過少等原因，嚴(yán)重制約了新疆“金沙灘”的體育旅游發(fā)展。展開對(duì)新疆“金沙灘”體育旅游形象的研究，可以提升新疆“金沙灘”體育旅游的品牌意識(shí)、突出新疆特色，加深形象，對(duì)市場(chǎng)口碑的樹立、客源市場(chǎng)的擴(kuò)大起到至關(guān)重要的作用。 本文通過問卷調(diào)查的形式，以參與新疆“金沙灘”旅游的旅游者為調(diào)查對(duì)象，進(jìn)行分析研究，并得出以下主要結(jié)論： 1、體育旅游業(yè)開發(fā)與管理滯后。新疆“金沙灘”旅游業(yè)雖然意識(shí)到體育旅游市場(chǎng)潛在商機(jī)，但由于缺乏“體育”背景，對(duì)體育旅游的開發(fā)、管理等方面欠缺經(jīng)驗(yàn)積累，這在一定程度上影響了體育旅游的進(jìn)一步發(fā)展。 2、體育旅游人才缺乏。目前，體育旅游人才缺口很大，體育旅游人力資源總量和后備力量都明顯不足。在現(xiàn)已進(jìn)行的體育旅游企業(yè)的員工隊(duì)伍中，整體素質(zhì)不高，體育旅游經(jīng)驗(yàn)嚴(yán)重不足。存在著經(jīng)營(yíng)管理不善，服務(wù)質(zhì)量不到位等問題，從而影響體育旅游市場(chǎng)的發(fā)展。 3、自身硬件設(shè)施不完善：旅游作為第三產(chǎn)業(yè)，它需要一系列的相關(guān)產(chǎn)業(yè)來支持，如住宿、餐飲、購(gòu)物、觀光等，體育旅游還需要專業(yè)的體育場(chǎng)館設(shè)施，如運(yùn)動(dòng)場(chǎng)、網(wǎng)球場(chǎng)、冰雪器具、戶外用品等等，這就需要加強(qiáng)硬件的建設(shè)，，加強(qiáng)體育旅游的管理，提高體育旅游產(chǎn)品的質(zhì)量，才能樹立新疆“金沙灘”體育旅游的形象。 4、游客對(duì)新疆“金沙灘”的休閑體育項(xiàng)目認(rèn)可度和參與度不高。 5、新疆“金沙灘”體育旅游具有開發(fā)價(jià)值。
[Abstract]:Nowadays, with the development of economy, sports industry and tourism industry gradually merge together and form a new industry-sports tourism. Xinjiang has rich sports tourism resources, mountains, lakes, grasslands, Gobi, forest and other landforms have their own characteristics. However, the development and utilization of sports resources in Xinjiang is at a lower level, with a great space for improvement. The sports tourism resources of "Golden Beach" in Xinjiang are extremely rich, but because of the remote areas and the lack of systematic development and utilization, the lack of sports tourism communication work in Xinjiang "Golden Beach" makes the study of sports tourism more important. Xinjiang "Golden Beach" has good sports tourism resources, including natural resources, ice and snow characteristics, etc., which provide conditions for further rational development, but tourism infrastructure construction is relatively lagging behind, and management personnel are scarce. The concept of market main body is not strong, the rich characteristic sports tourism resources have not been developed reasonably, and the media propaganda is too few, which seriously restricts the development of sports tourism in Xinjiang "Golden Beach". The research on the sports tourism image of "Golden Beach" in Xinjiang can promote the brand awareness of sports tourism in Xinjiang "Golden Beach", highlight the characteristics of Xinjiang, deepen the image, and set up the market reputation. The expansion of the tourist market plays a vital role. In this paper, through the form of questionnaire, taking the tourists participating in the "Golden Beach" tourism in Xinjiang as the object of investigation, this paper makes an analysis and research, and draws the following main conclusions: 1. The development and management of sports tourism lags behind. Although the "Golden Beach" tourism industry in Xinjiang is aware of the potential business opportunities in the sports tourism market, it lacks experience in the development and management of sports tourism because of the lack of "sports" background. This has affected the further development of sports tourism to a certain extent. 2, lack of sports tourism talents. At present, sports tourism talent gap is very large, sports tourism human resources and reserve forces are obviously insufficient. In the staff of sports tourism enterprises, the overall quality is not high and the experience of sports tourism is seriously inadequate. There are some problems, such as poor management and service quality, which affect the development of sports tourism market. 3. Its own hardware facilities are not perfect: tourism, as a tertiary industry, needs a series of related industries to support it, such as accommodation, catering, shopping, sightseeing, etc. Sports tourism also needs professional sports facilities, such as sports fields, tennis courts, etc. Ice and snow appliances, outdoor supplies and so on, which need to strengthen the construction of hardware, strengthen the management of sports tourism, improve the quality of sports tourism products, in order to establish Xinjiang "Golden Beach" sports tourism image. 4, tourists to Xinjiang "Golden Beach" leisure sports recognition and participation is not high. 5, Xinjiang "Golden Beach" sports tourism has development value.
【學(xué)位授予單位】：新疆師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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