【摘要】：隨著我國經濟社會快速發(fā)展,人們的物質生活水平也在不斷的提高,相對于改革開放初期而言,城鄉(xiāng)居民可支配收人也相應增加。與此同時隨著社會生產力的巨大發(fā)展,人們的閑暇時間也同步增加。在個人經濟收入穩(wěn)步提高的基礎上,人們的消費層次開始向精神文化方面提升,用于精神文化方面的消費必然大幅增加。在這個大前提的背景之下,以精神享受和心理體驗為核心的旅游活動開始普及。與此同時,全民健身運動這一民族體質建設工程也在21世紀迎來其新的發(fā)展階段。體育健身與生態(tài)旅游的有機結合,造就了一個新興的市場群落--體育旅游市場,以觀看體育比賽和參與各類體育活動等為目的的體育旅游市場有著極為廣闊的發(fā)展空間。 本文采用文獻資料法、專家訪談法、問卷調查法、觀察法,以研究微山湖地區(qū)體育旅游的發(fā)展為主題,對微山湖地區(qū)體育旅游的發(fā)展進行了SWOT分析,針對微山湖的發(fā)展特點,根據(jù)國家旅游局首次推出了以“我國體育健身游”為主題的旅游促銷活動及2014年山東省城運會的召開,深入開展微山湖區(qū)域體育旅游規(guī)劃與發(fā)展十分必要的。
[Abstract]:With the rapid development of our country's economy and society, people's material living standard is improving constantly. Compared with the initial period of reform and opening up, the disposable income of urban and rural residents is also increasing correspondingly. At the same time, with the great development of social productivity, people's leisure time also increases synchronously. On the basis of the steady increase of personal economic income, people's consumption level begins to upgrade to the spiritual and cultural aspect, and the consumption for the spiritual and cultural aspect is bound to increase substantially. Under the background of this premise, tourism activities with spiritual enjoyment and psychological experience as the core began to popularize. At the same time, the national fitness construction project also ushered in its new development stage in the 21 st century. The organic combination of sports fitness and ecotourism has created a new market community-sports tourism market. The sports tourism market, which aims to watch sports competitions and participate in various sports activities, has a very broad development space. In this paper, the development of sports tourism in Weishan Lake area is analyzed by SWOT, and the characteristics of the development of Weishan Lake are analyzed by means of literature, expert interview, questionnaire investigation and observation, and the development of sports tourism in Weishan Lake area is analyzed by SWOT, which is based on the study of the development of sports tourism in Weishan Lake area. According to the first tourism promotion activity under the theme of "Sports Body-building Tour in China" and the holding of the 2014 Shandong City Games, it is necessary to carry out the planning and development of sports tourism in Weishan Lake region for the first time.
【學位授予單位】：山東體育學院
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G812.7;F592.7

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