【摘要】：隨著旅游業(yè)的發(fā)展，以“城市——科技發(fā)展、風(fēng)土人情、城市建筑等”作為核心旅游資源的城市旅游不斷成為了旅游業(yè)的主流，城市旅游競(jìng)爭(zhēng)力的培育成為了城市管理者不斷研究的重點(diǎn)，作為城市旅游功能集中體現(xiàn)的載體——城市RBD伴隨著這樣的需求和供給趨勢(shì)而產(chǎn)生，城市RBD的概念從國外引進(jìn)國內(nèi)僅有十幾年的歷史，但是發(fā)展速度之快令所有人震驚，，幾乎國內(nèi)所有的大中型城市都在醞釀規(guī)劃建設(shè)城市RBD。 天津市作為我國僅有的四大直轄市之一，無論是站在歷史的角度還是現(xiàn)代經(jīng)濟(jì)發(fā)展的角度在國內(nèi)都具有非常高的地位，這也為天津市留下了許多寶貴的旅游資源。天津市古文化街作為天津市眾多旅游資源的優(yōu)秀代表，不僅每年吸引大量的游客前往，同時(shí)也是市民休閑的主要場(chǎng)所，承載了非常多的休閑功能。天津市古文化街區(qū)域2007年被國家評(píng)為5A級(jí)旅游區(qū)，進(jìn)一步肯定了其歷史文化的重要意義，根據(jù)筆者對(duì)古文化街區(qū)域的功能調(diào)查和游客問卷調(diào)查，天津市古文化街區(qū)域已經(jīng)初步具備了發(fā)展城市RBD的條件，而且游客滿意度較高。本文在此基礎(chǔ)上對(duì)調(diào)查數(shù)據(jù)進(jìn)行分析研究了天津市古文化街發(fā)展真正意義的RBD的可行性，并提出了相應(yīng)的發(fā)展策略。 全文共分七章進(jìn)行論述： 第一章為緒論。主要闡述了文章的研究背景以及選題意義，同時(shí)詳細(xì)說明了文章中所涉及到的研究方法以及整體技術(shù)路線。 第二章為文獻(xiàn)回顧。此部分也是整篇論文的基礎(chǔ)部分，通過對(duì)國內(nèi)外已有的研究的回顧和綜述，分析了國內(nèi)外研究目前的空缺和發(fā)展趨勢(shì)。 第三章主要闡述了打造城市RBD對(duì)天津市旅游業(yè)的影響。主要從對(duì)天津市商業(yè)經(jīng)濟(jì)的影響、對(duì)天津市地域空間結(jié)構(gòu)的影響、對(duì)天津市旅游產(chǎn)業(yè)化發(fā)展的影響、對(duì)天津市旅游形象的影響四個(gè)角度進(jìn)行了說明。 第四章主要描述了天津市古文化街的經(jīng)營(yíng)現(xiàn)狀。 第五章主要分析了天津市古文化街打造城市RBD的條件。也是本文的核心部分之一，首先綜合國內(nèi)已有的研究構(gòu)建了城市RBD的評(píng)價(jià)體系；對(duì)天津市古文化街的游客進(jìn)行問卷調(diào)查的基礎(chǔ)上統(tǒng)計(jì)出了天津市古文化街區(qū)域的旅游者的人口學(xué)特征以及對(duì)天津市古文化街的形象感知。 第六章是天津市古文化街發(fā)展城市RBD的策略。從規(guī)劃、管理、營(yíng)銷、人才建設(shè)等不同方面初步的提出了發(fā)展構(gòu)想。 第七章是文章的結(jié)論部分并提出了進(jìn)一步的研究方向。
[Abstract]:With the development of tourism, urban tourism, which takes "city-science and technology development, local customs, urban architecture" as the core tourism resources, has become the mainstream of tourism. The cultivation of urban tourism competitiveness has become the focus of urban managers' continuous research. As a carrier of urban tourism functions, urban RBD has come into being with such a trend of demand and supply. The concept of urban RBD has only been introduced into China for more than a decade, but the speed of development has shocked everyone. Almost all large and medium-sized cities in China are planning to build a city RBD.. Tianjin, as one of the only four municipalities directly under the Central Government in China, has a very high status in China, both from the historical point of view and from the perspective of modern economic development, which has left many valuable tourist resources for Tianjin. As the outstanding representative of many tourism resources, Tianjin ancient cultural street not only attracts a large number of tourists every year, but also is the main place for citizens to relax, carrying a lot of leisure functions. The ancient cultural street area of Tianjin was appraised as 5A class tourist area in 2007, which further affirmed the important significance of its history and culture. According to the author's function investigation and tourist questionnaire survey on the ancient culture street area, The ancient culture street area of Tianjin has already had the condition of developing city RBD, and the satisfaction degree of tourists is high. Based on the investigation data, this paper analyzes the feasibility of RBD in the development of ancient cultural street in Tianjin, and puts forward the corresponding development strategy. The paper is divided into seven chapters: the first chapter is the introduction. This paper mainly expounds the research background and the significance of the topic, and explains in detail the research methods and the overall technical route involved in the article. The second chapter is literature review. This part is also the basic part of the whole paper, through the review and review of the existing research at home and abroad, the current vacancy and development trend of domestic and foreign research are analyzed. The third chapter mainly expounds the influence of city RBD on Tianjin tourism. This paper mainly explains the impact on the commercial economy of Tianjin, on the regional spatial structure of Tianjin, on the development of tourism industrialization in Tianjin, and on the tourism image of Tianjin. The fourth chapter mainly describes the management status of ancient cultural street in Tianjin. The fifth chapter mainly analyzes the conditions of Tianjin ancient cultural street to make city RBD. It is also one of the core parts of this paper. Firstly, the evaluation system of urban RBD is constructed by synthesizing the existing research in China. Based on the questionnaire survey of the tourists in the ancient cultural street of Tianjin, the demographic characteristics of the tourists and the image perception of the ancient cultural street in Tianjin are analyzed. The sixth chapter is the strategy of Tianjin ancient culture street development city RBD. From the planning, management, marketing, talent construction and other aspects of the preliminary development ideas. The seventh chapter is the conclusion of the article and puts forward the further research direction.
【學(xué)位授予單位】：天津商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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