【摘要】：隨著經濟全球化和區(qū)域一體化的進程加快推進，旅游產業(yè)在國民經濟中的作用日益顯著。在天津濱海新區(qū)開放開發(fā)納入國家總體發(fā)展戰(zhàn)略，天津市處于經濟結構調整與轉型關鍵時期的大背景下，結合河北區(qū)旅游發(fā)展實際進行了戰(zhàn)略研究。 本論文在閱讀國內外大量文獻的基礎上，運用比較優(yōu)勢理論、旅游經濟學理論、閑暇與游憩學等理論，從河北區(qū)旅游業(yè)的現狀入手，對其存在的問題作了剖析。在SWOT分析方面，通過對國際國內旅游市場形勢的分析與預測、對旅游經濟形勢的基本估計與判斷，對河北區(qū)旅游業(yè)發(fā)展的競爭優(yōu)勢(Strength)、劣勢(Weakness)、發(fā)展機遇(Opportunity)和面臨的挑戰(zhàn)((Threat)進行了分析；運用波特五力模型對競爭環(huán)境進行充分分析。在此基礎上制定了河北區(qū)發(fā)展的戰(zhàn)略目標、功能定位，以及區(qū)域發(fā)展規(guī)劃布局，提出了重點實施產業(yè)提升戰(zhàn)略、創(chuàng)新驅動戰(zhàn)略、要素優(yōu)先戰(zhàn)略和營銷制勝戰(zhàn)略，并制定了發(fā)展戰(zhàn)略實施的各種保障措施。 本論文對河北區(qū)旅游發(fā)展戰(zhàn)略進行了全面的論述，，并制定了切合實際的戰(zhàn)略措施，對河北區(qū)旅游的建設和發(fā)展起到了重要的理論指導作用。
[Abstract]:With the acceleration of economic globalization and regional integration, tourism industry plays an increasingly important role in the national economy. The open development of Tianjin Binhai New area is brought into the overall development strategy of the country, and Tianjin is in the background of the key period of economic structure adjustment and transformation, and the strategic research is carried out in combination with the reality of tourism development in Hebei District. On the basis of reading a large number of literatures at home and abroad, this paper analyzes the existing problems of tourism industry in Hebei District by using the theories of comparative advantage, tourism economics, leisure and recreation. In terms of SWOT analysis, through the analysis and prediction of the international and domestic tourism market situation, the basic estimation and judgment of tourism economic situation, the competitive advantage and disadvantage of (Strength), (Weakness), for the development of tourism industry in Hebei District are discussed. The development opportunity (Opportunity) and the challenge (Threat) are analyzed. The competitive environment is fully analyzed by Porter's five-force model. On this basis, the strategic objectives, function orientation, and regional development planning layout of Hebei District are formulated, and the industrial upgrading strategy, innovation-driven strategy, factor priority strategy and marketing winning strategy are put forward, which focus on the implementation of industry promotion strategy, innovation drive strategy, factor priority strategy and marketing winning strategy. And has formulated the development strategy implementation each kind of safeguard measure. This paper makes a comprehensive discussion on the tourism development strategy of Hebei District, and formulates practical strategic measures, which plays an important role in guiding the construction and development of tourism in Hebei District.
【學位授予單位】：河北工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

【參考文獻】

相關期刊論文 前10條

1 劉住,金輝;我國會展業(yè)的市場化發(fā)展[J];桂林旅游高等�？茖W校學報;2001年01期

2 魏峰;城市經濟中的聚集經濟[J];開放導報;2001年04期

3 黃永清,謝迪輝,周茂權;發(fā)揮旅游資源優(yōu)勢 促進區(qū)域經濟發(fā)展——大桂林旅游區(qū)開發(fā)初探[J];旅游學刊;1992年05期

4 魏小安;關于旅游發(fā)展的幾個階段性問題[J];旅游學刊;2000年05期

5 石正方,劉繼生;經濟欠發(fā)達地區(qū)旅游開發(fā)模式研究[J];旅游學刊;2000年06期

6 王春雷;中國會展旅游發(fā)展的優(yōu)化模式構建[J];旅游學刊;2002年02期

7 卞顯紅;會展旅游參與者決策過程及其影響因素研究[J];旅游學刊;2002年04期

8 趙月紅;;淺析系統科學方法在區(qū)域經濟研究中的應用[J];生產力研究;2006年01期

9 韓士元;;天津旅游產業(yè)發(fā)展戰(zhàn)略格局構想[J];天津經濟;2006年03期

10 王琳;;戰(zhàn)略創(chuàng)新:旅游的休閑趨勢與天津北方休閑中心城市的構建[J];天津行政學院學報;2006年02期

本文編號：2334648