【摘要】：隨著人類社會的進步與發(fā)展，生活水平不斷的提高，閑暇時間逐漸增多，已使旅游活動在全球范圍內(nèi)蓬勃發(fā)展。人們不再滿足于單純的觀光，由體育和旅游相互結(jié)合形成的一種暫新的、綜合旅游方式——體育旅游，逐漸受到旅游者的青睞。眾所周知，大連有著豐富的體育旅游資源和廣闊的市場前景，但沒有形成自己的優(yōu)勢項目。政府高度重視發(fā)展旅游業(yè)，2013年全運會大連將承辦15個項目，如何抓住這一良機，發(fā)展大連體育旅游，提升大連旅游和城市形象，挖掘大連市旅游經(jīng)濟效益，值得我們深入研究。本文通過專家訪談和問卷調(diào)查，找出大連體育旅游潛優(yōu)勢項目，分別為：海島游、體育賽事游、溫泉滑雪游、登山漂流游和高爾夫游艇游。通過層次分析法對潛優(yōu)勢項目進行定量評價，發(fā)現(xiàn)各個項目都具有自身的優(yōu)勢，同時也存在一些問題。運用SWOT矩陣分析法，總結(jié)出各潛優(yōu)勢項目不同的發(fā)展戰(zhàn)略，以期為大連體育旅游今后的發(fā)展提供一些理論支持，能夠更好地推動大連旅游經(jīng)濟的進步。
[Abstract]:With the progress and development of human society, the improvement of the standard of living and the increase of leisure time, tourism activities have been booming in the world. People are no longer satisfied with the simple sightseeing, but a temporary and comprehensive tourism mode, which is formed by the combination of sports and tourism, is gradually favored by tourists. As we all know, Dalian has rich sports tourism resources and broad market prospects, but has not formed its own advantages. The government attaches great importance to the development of tourism, and Dalian will undertake 15 projects in the 2013 National Games. How to seize this opportunity, develop Dalian sports tourism, promote Dalian tourism and city image, and tap the economic benefits of Dalian tourism is worth our in-depth study. Through expert interviews and questionnaires, this paper finds out the potential advantages of Dalian sports tourism, which are: island tour, sports event tour, hot spring skiing tour, mountain drift tour and golf yacht tour. It is found that each project has its own advantages, and there are some problems at the same time. By using the SWOT matrix analysis method, this paper summarizes the different development strategies of each latent advantage project, in order to provide some theoretical support for the future development of Dalian sports tourism, and can better promote the development of Dalian tourism economy.
【學(xué)位授予單位】：遼寧師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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