【摘要】：紅色旅游作為一種新興的專(zhuān)項(xiàng)旅游活動(dòng)形式和產(chǎn)品類(lèi)型是在20世紀(jì)90年代中后期才逐步發(fā)展起來(lái)的,尤其是2004年底,中共中央辦公廳、國(guó)務(wù)院辦公廳印發(fā)《2004年-2010年全國(guó)紅色旅游發(fā)展規(guī)劃綱要》掀起了全國(guó)發(fā)展紅色旅游的熱潮。由于紅色旅游是以中國(guó)共產(chǎn)黨領(lǐng)導(dǎo)人民在革命戰(zhàn)爭(zhēng)時(shí)期形成的紀(jì)念地、標(biāo)志物為載體,以其所承載的革命歷史、事跡和精神為內(nèi)涵,組織接待旅游者開(kāi)展緬懷學(xué)習(xí)、參觀(guān)游覽的主題性旅游活動(dòng),因而具有顯著的中國(guó)特色。另外,其本身具有集政治引導(dǎo)功能、經(jīng)濟(jì)發(fā)展功能、文化傳播功能為一體的特殊作用,因此,發(fā)展紅色旅游產(chǎn)業(yè)有利于在廣大人民群眾尤其是青少年中進(jìn)行愛(ài)國(guó)主義教育、革命傳統(tǒng)教育和國(guó)防意識(shí)教育,弘揚(yáng)和培育民族精神,又有利于把革命歷史文化資源優(yōu)勢(shì)轉(zhuǎn)變?yōu)榻?jīng)濟(jì)優(yōu)勢(shì),推動(dòng)革命老區(qū)經(jīng)濟(jì)發(fā)展,推進(jìn)社會(huì)主義新農(nóng)村建設(shè)。這既是一項(xiàng)關(guān)系鞏固黨的執(zhí)政地位的政治工程,一項(xiàng)關(guān)系發(fā)展先進(jìn)文化的文化工程,又是一項(xiàng)關(guān)系革命老區(qū)經(jīng)濟(jì)社會(huì)發(fā)展和群眾生活水平提高的經(jīng)濟(jì)工程。 本文在國(guó)內(nèi)學(xué)者關(guān)于發(fā)展紅色旅游研究的基礎(chǔ)上,從昆明市的自然區(qū)位條件、社會(huì)經(jīng)濟(jì)狀況、紅色旅游資源、相關(guān)發(fā)展政策、市場(chǎng)發(fā)展前景及社會(huì)效應(yīng)等方面進(jìn)行實(shí)事求是的分析比較,指出了昆明市發(fā)展紅色旅游產(chǎn)業(yè)的可行性和必要性。然后,重點(diǎn)運(yùn)用SWOT分析方法,客觀(guān)地分析了昆明市發(fā)展紅色旅游的優(yōu)勢(shì)和條件,指出了存在的不足和問(wèn)題,理性分析昆明市發(fā)展紅色旅游面臨的機(jī)會(huì)及威脅。在以上分析的基礎(chǔ)上,結(jié)合昆明市的經(jīng)濟(jì)社會(huì)發(fā)展的總體規(guī)劃和現(xiàn)代新昆明建設(shè),提出了昆明市發(fā)展紅色旅游產(chǎn)業(yè)的戰(zhàn)略思想、戰(zhàn)略目標(biāo)、戰(zhàn)略原則、戰(zhàn)略模式、戰(zhàn)略選擇及對(duì)策建議,通過(guò)戰(zhàn)略研究和對(duì)策建議的落實(shí),努力實(shí)現(xiàn)昆明市紅色旅游產(chǎn)業(yè)的品牌化、特色化、規(guī)模化,充分發(fā)揮紅色旅游的“政治引導(dǎo)、經(jīng)濟(jì)發(fā)展、文化傳播”三大功能,大力弘揚(yáng)優(yōu)良革命傳統(tǒng)、展示昆明地方文化,增強(qiáng)全市各族人民的自豪感和積極投身家鄉(xiāng)建設(shè)的熱情,促進(jìn)昆明經(jīng)濟(jì)社會(huì)實(shí)現(xiàn)跨越式發(fā)展。
[Abstract]:As a new form of special tourism activities and product types, red tourism developed gradually in the middle and late 1990s, especially at the end of 2004, when the General Office of the CPC Central Committee. The General Office of the State Council issued the outline of the National Red Tourism Development Plan from 2004 to 2010, which set off a nationwide upsurge in the development of red tourism. Because red tourism is a memorial place formed by the people under the leadership of the Communist Party of China during the revolutionary war, a symbol as a carrier and the revolutionary history, deeds and spirit carried by it as the connotation, it organizes the reception of tourists to carry out nostalgic study. Visit the theme of tourism activities, so has a prominent Chinese characteristics. In addition, it has a special function of integrating the functions of political guidance, economic development and cultural dissemination. Therefore, the development of the red tourism industry is conducive to carrying out patriotic education among the masses of the people, especially the young people. Revolutionary traditional education and national defense consciousness education, carrying forward and cultivating the national spirit, are also conducive to transforming the advantage of revolutionary historical and cultural resources into economic advantages, promoting the economic development of the old revolutionary areas, and promoting the construction of a new socialist countryside. This is not only a political project related to the consolidation of the ruling position of the Party, a cultural project related to the development of advanced culture, but also an economic project related to the economic and social development of the old revolutionary areas and the improvement of the living standards of the masses. On the basis of the domestic scholars' research on the development of red tourism, this paper starts with the natural location conditions, social and economic conditions, red tourism resources, and related development policies of Kunming. This paper analyzes and compares the market development prospects and social effects, and points out the feasibility and necessity of developing red tourism industry in Kunming. Then, the paper analyzes the advantages and conditions of the development of red tourism in Kunming objectively, points out the shortcomings and problems, and analyzes rationally the opportunities and threats faced by the development of red tourism in Kunming. On the basis of the above analysis, combined with the overall plan of economic and social development of Kunming and the construction of modern Kunming, this paper puts forward the strategic thoughts, strategic objectives, strategic principles, strategic models of the development of red tourism industry in Kunming. The strategic choice and the countermeasure suggestion, through the strategic research and the countermeasure suggestion implementation, diligently realizes Kunming red tourism industry brand, the characteristic, the scale, fully displays the red tourism "the political guidance, the economic development," The three major functions of cultural communication are to carry forward the fine revolutionary tradition, to display the local culture of Kunming, to enhance the pride of the people of all ethnic groups in the whole city and to devote themselves actively to the construction of their hometown, and to promote the economic and social development of Kunming by leaps and bounds.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F592.7

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