善行旅游發(fā)展的創(chuàng)新策略研究——以湄洲島為例
發(fā)布時(shí)間:2018-09-18 10:45
【摘要】:"GoodTourism"即善行旅游,是基于生態(tài)旅游、綠色旅游、低碳旅游和可持續(xù)旅游基礎(chǔ)上精煉出來的一種旅游新概念、新發(fā)展、新理念,已得到聯(lián)合國教科文組織和業(yè)內(nèi)廣泛認(rèn)可。從解讀善行旅游內(nèi)涵著手,抓住其內(nèi)在特性,深入挖掘湄洲島發(fā)展善行旅游的優(yōu)勢條件和湄洲島善行旅游發(fā)展的文化、政治、環(huán)境、經(jīng)濟(jì)等使命。在此基礎(chǔ)上,湄洲島應(yīng)采取創(chuàng)新旅游產(chǎn)品設(shè)計(jì)、深化旅游文化內(nèi)涵、健全旅游管理機(jī)制、提升旅游服務(wù)理念、塑造旅游品牌形象等創(chuàng)新型策略發(fā)展善行旅游。
[Abstract]:"GoodTourism" is a new tourism concept, new development and new concept, which is based on eco-tourism, green tourism, low-carbon tourism and sustainable tourism, which has been widely recognized by UNESCO and the industry. From the perspective of understanding the connotation of good tourism and grasping its inherent characteristics, this paper deeply excavates the advantages of developing good tourism in Meizhou Island and the missions of culture, politics, environment and economy in the development of good tourism in Meizhou Island. On this basis, Meizhou Island should adopt innovative strategies such as innovating the design of tourism products, deepening the connotation of tourism culture, perfecting the mechanism of tourism management, promoting the concept of tourism service, and shaping the image of tourism brand to develop good tourism.
【作者單位】: 福建師范大學(xué)旅游學(xué)院;福建省人文社科研究基地海峽旅游發(fā)展研究中心;
【基金】:國家社會(huì)科學(xué)基金項(xiàng)目(編號(hào):11BGL110) 福建省社科規(guī)劃項(xiàng)目(編號(hào):2011B094)
【分類號(hào)】:F592.7
[Abstract]:"GoodTourism" is a new tourism concept, new development and new concept, which is based on eco-tourism, green tourism, low-carbon tourism and sustainable tourism, which has been widely recognized by UNESCO and the industry. From the perspective of understanding the connotation of good tourism and grasping its inherent characteristics, this paper deeply excavates the advantages of developing good tourism in Meizhou Island and the missions of culture, politics, environment and economy in the development of good tourism in Meizhou Island. On this basis, Meizhou Island should adopt innovative strategies such as innovating the design of tourism products, deepening the connotation of tourism culture, perfecting the mechanism of tourism management, promoting the concept of tourism service, and shaping the image of tourism brand to develop good tourism.
【作者單位】: 福建師范大學(xué)旅游學(xué)院;福建省人文社科研究基地海峽旅游發(fā)展研究中心;
【基金】:國家社會(huì)科學(xué)基金項(xiàng)目(編號(hào):11BGL110) 福建省社科規(guī)劃項(xiàng)目(編號(hào):2011B094)
【分類號(hào)】:F592.7
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