發(fā)布時間：2018-09-07 15:42

【摘要】：旅游業(yè)被稱為無煙產(chǎn)業(yè),其對自然資源的依賴程度較高,因而,極易受到自然災害的影響。近年來世界范圍內(nèi)自然災害頻發(fā),旅游業(yè)也面臨較為嚴峻的發(fā)展形勢,以受自然災害影響的旅游發(fā)展地為例,研究其災后重建情況及旅游發(fā)展的策略和模式,以形成較完整的旅游地災后重建及發(fā)展模式理論體系,有利于指導日趨頻繁的旅游地災后重建恢復工作。5.12大地震發(fā)生之后,汶川縣旅游業(yè)遭受重創(chuàng),在過去幾年中,各政府相關(guān)部門以災后重建為契機,重新確立旅游發(fā)展戰(zhàn)略及目標,大力恢復和發(fā)展當?shù)氐穆糜螛I(yè)。因此,分析汶川縣旅游業(yè)災后重建現(xiàn)狀,總結(jié)其恢復建設的模式及發(fā)展經(jīng)驗,不僅對汶川當?shù)刂贫ㄏ乱徊铰糜螛I(yè)發(fā)展方針與政策具有一定的指導意義,而且對今后重大自然災害后受災地旅游業(yè)恢復重建思路亦有一定的參考價值。 本文首先分析了汶川縣地震前后旅游業(yè)狀況,對汶川縣發(fā)展旅游業(yè)優(yōu)勢、旅游業(yè)資源類型、特色旅游資源進行了總結(jié)和評價,并對震后旅游業(yè)受損狀況進行了評估；然后通過SWOT分析法,分析了目前汶川旅游業(yè)發(fā)展的優(yōu)勢和劣勢、機會和威脅；進而對汶川旅游業(yè)再發(fā)展戰(zhàn)略進行了分析,并總結(jié)了汶川旅游災后重建成就及經(jīng)驗；最后對汶川旅游業(yè)的發(fā)展提出了相應的對策建議。 研究結(jié)果表明：震前汶川縣旅游資源豐富,具有世界遺產(chǎn)大熊貓棲息地、中國民間藝術(shù)羌繡和動植物寶庫三江生態(tài)風景區(qū)；震后新增地震遺址、地震文化等新興旅游資源。震后經(jīng)過三年多的發(fā)展,汶川旅游基礎設施恢復提升、旅游品牌建設不斷升級、旅游經(jīng)濟效益初見成效,并形成了獨特的“汶川模式”。“汶川模式”的成功實施來自于,體制上堅持政府主導、政策傾斜、群眾齊心；技術(shù)上堅持規(guī)劃先行、嚴格實施、突出特色；實施上要求標準規(guī)范、樹立品牌、升級調(diào)整；發(fā)展上以旅游為先導,調(diào)整和培育特色產(chǎn)業(yè)；內(nèi)涵上堅持精神文明家園建設,注重災后旅游“四個”文化。
[Abstract]:Tourism is called smokeless industry, which is highly dependent on natural resources, so it is easy to be affected by natural disasters. In recent years, with the frequent occurrence of natural disasters in the world, the tourism industry is also facing a severe development situation. Taking the tourism development areas affected by natural disasters as an example, the situation of post-disaster reconstruction and the strategies and models of tourism development are studied. In order to form a more complete theoretical system of post-disaster reconstruction and development model of tourist sites, it is helpful to guide the post-disaster reconstruction and recovery work of tourist destinations that are becoming more frequent. After the earthquake of 5.12, the tourism industry in Wenchuan County has suffered heavy losses. In the past few years, the tourism industry in Wenchuan County has suffered a heavy blow. Relevant government departments take post-disaster reconstruction as an opportunity to re-establish tourism development strategies and objectives, and vigorously restore and develop local tourism. Therefore, analyzing the present situation of tourism reconstruction after the disaster in Wenchuan County, summing up the pattern and development experience of its recovery construction, not only has certain guiding significance for the local people to formulate the next tourism development policy and policy. It also has some reference value for tourism recovery and reconstruction after major natural disasters in the future. This paper first analyzes the tourism situation before and after the Wenchuan earthquake, summarizes and evaluates the advantages, types and characteristics of tourism development in Wenchuan County, and evaluates the damaged situation of tourism after the earthquake. Then through the SWOT analysis, the paper analyzes the advantages and disadvantages, opportunities and threats of the development of the tourism industry in Wenchuan, then analyzes the re-development strategy of the tourism industry in Wenchuan, and summarizes the achievements and experiences of the reconstruction after the tourism disaster in Wenchuan. Finally, the paper puts forward the corresponding countermeasures and suggestions to the development of Wenchuan tourism. The results show that Wenchuan County is rich in tourism resources before the earthquake, with the world heritage giant panda habitat, Chinese folk art Qiang embroidery and Sanjiang Ecological Scenic spot of Animal and Plant Treasure, and the newly developed tourist resources such as earthquake sites, earthquake culture and so on. After more than three years' development, Wenchuan tourism infrastructure has been restored and upgraded, tourism brand construction has been upgraded, tourism economic benefits have been achieved, and a unique "Wenchuan model" has been formed. The successful implementation of the "Wenchuan Model" comes from the following aspects: insisting on the government leading, the policy inclining and the masses joining heart, insisting on the planning first, strictly implementing, highlighting the characteristics, demanding the standards and norms, establishing the brand, upgrading and adjusting; The development takes tourism as the guide, adjusts and cultivates the characteristic industry, adheres to the spiritual civilization homestead construction in the connotation, and pays attention to the "four" culture of the post-disaster tourism.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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