【摘要】：隨著經(jīng)濟(jì)的發(fā)展，人們對(duì)于社會(huì)問(wèn)題的解決越來(lái)越迫切。傳統(tǒng)的公益組織因?yàn)槠滟Y金來(lái)源主要是捐款，如果遇上經(jīng)濟(jì)危機(jī)或者慈善組織財(cái)務(wù)不透明產(chǎn)生的信任危機(jī)，會(huì)使捐款急劇下降，從而影響到社會(huì)問(wèn)題的解決。傳統(tǒng)的商業(yè)企業(yè)雖然也有企業(yè)社會(huì)責(zé)任，但不是以解決社會(huì)問(wèn)題為主要任務(wù)。因此，用商業(yè)運(yùn)營(yíng)模式來(lái)解決社會(huì)問(wèn)題的社會(huì)企業(yè)越來(lái)越受到國(guó)內(nèi)外的關(guān)注。 本文在分析國(guó)內(nèi)外社會(huì)企業(yè)研究成果的基礎(chǔ)上，對(duì)樂陶公益旅游企業(yè)探究及其發(fā)展概況與現(xiàn)狀的介紹，，得出“樂陶公益旅游”這一社會(huì)企業(yè)模式的發(fā)展不同于慈善組織與商業(yè)企業(yè)的運(yùn)營(yíng)規(guī)律在于：社會(huì)企業(yè)雖然也是一類生意，但其最終目的不是股東利益最大化，而是為了解決社會(huì)問(wèn)題。他在實(shí)際運(yùn)營(yíng)中主要是以社會(huì)人士的愛心作為基礎(chǔ)設(shè)計(jì)產(chǎn)品和服務(wù)，因此社會(huì)企業(yè)在運(yùn)營(yíng)中要像慈善組織一樣做到財(cái)務(wù)透明化才能贏得公眾的信任，從而實(shí)現(xiàn)企業(yè)的持續(xù)經(jīng)營(yíng)，最終才能解決社會(huì)問(wèn)題。研究分析發(fā)展面臨的環(huán)境主要有人們?cè)絹?lái)越認(rèn)可公益旅游這種方式，并且首先選擇的組織方為公益組織或者社會(huì)企業(yè)，提出作為社會(huì)企業(yè)首先是要讓公眾認(rèn)可，有公信力，進(jìn)而認(rèn)可社會(huì)企業(yè)的商業(yè)模式，然后購(gòu)買其業(yè)務(wù)，這是社會(huì)企業(yè)的整體戰(zhàn)略思路；其次社會(huì)企業(yè)在競(jìng)爭(zhēng)戰(zhàn)略選擇上，因?yàn)樯鐣?huì)企業(yè)所針對(duì)的群體都較為集中，所要解決的社會(huì)問(wèn)題也較為清晰，因此適宜采用的是集中化戰(zhàn)略，集中一點(diǎn)做好產(chǎn)品和服務(wù)；再次社會(huì)企業(yè)在職能戰(zhàn)略上主要是要關(guān)注人才戰(zhàn)略，要把志愿者和捐贈(zèng)者當(dāng)成社會(huì)企業(yè)的生產(chǎn)者以及人才進(jìn)行引導(dǎo)培養(yǎng)，并且要用高薪和體現(xiàn)社會(huì)價(jià)值這兩方面來(lái)吸引專業(yè)專職的人才作為社會(huì)企業(yè)的日常運(yùn)營(yíng)，才能保證社會(huì)企業(yè)取得成功；同時(shí)在執(zhí)行財(cái)務(wù)戰(zhàn)略的時(shí)候，要把純支出的公益慈善項(xiàng)目以及商業(yè)盈利項(xiàng)目有機(jī)結(jié)合起來(lái)，形成一個(gè)商業(yè)循環(huán)，才能確保整個(gè)組織的盈利等政策建議。研究以期對(duì)中國(guó)社會(huì)企業(yè)的實(shí)際運(yùn)營(yíng)能起到一定的研究借鑒和實(shí)踐引導(dǎo)作用。
[Abstract]:With the development of economy, it is more and more urgent to solve the social problems. Traditional public welfare organizations are mainly funded by donations. If they encounter economic crisis or trust crisis caused by financial opacity of charitable organizations, donations will drop sharply, which will affect the solution of social problems. Although traditional commercial enterprises also have corporate social responsibility, but not to solve social problems as the main task. Therefore, more and more attention has been paid to the social enterprises which solve the social problems by the business operation mode. On the basis of analyzing the research results of social enterprises at home and abroad, this paper introduces the exploration, development and current situation of Letao public tourism enterprises. It is concluded that the development of the social enterprise model is different from that of charitable organizations and commercial enterprises in that: although social enterprises are also a kind of business, their ultimate purpose is not to maximize the interests of shareholders. It's about solving social problems. In actual operation, he mainly designs products and services on the basis of the love of the community. Therefore, social enterprises should be as transparent as charitable organizations in order to win the trust of the public and thus realize the continuous operation of the enterprise. Finally, social problems can be solved. The research and analysis of the environment facing the development mainly include people's increasing recognition of the way of public welfare tourism, and the first choice of organizations is public welfare organizations or social enterprises. It is proposed that as social enterprises, the first thing to do is to make the public recognize and have credibility. It is the overall strategic thinking of social enterprises to recognize the business model of social enterprises and then buy their businesses. Secondly, social enterprises choose their competitive strategy because the groups targeted by social enterprises are more concentrated. The social problems to be solved are also relatively clear. Therefore, it is appropriate to adopt a centralized strategy to concentrate on products and services. Again, social enterprises should focus on the talent strategy in their function strategy. Volunteers and donors should be treated as producers and talents of social enterprises, and high salaries and social values should be used to attract professional and full-time talents as the daily operation of social enterprises. In order to ensure the success of social enterprises, at the same time, when implementing the financial strategy, we should organically combine the pure public welfare and charitable projects with the commercial profitable projects to form a business cycle. To ensure the organization's profitability and other policy recommendations. The research is expected to play a role of reference and practice guidance for the actual operation of Chinese social enterprises.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F592.6

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