【摘要】：游客滿意度是衡量景區(qū)發(fā)展好壞的重要指標(biāo)。本文以桃花源景區(qū)為例,從桃花源景區(qū)旅游發(fā)展?fàn)顩r的考察出發(fā),對景區(qū)游客的滿意度進行了調(diào)研,運用定性和定量相結(jié)合的方法,以求從中發(fā)現(xiàn)旅游滿意度與景區(qū)產(chǎn)品之間的相互關(guān)系。本文從游客滿意度問卷調(diào)研中,分析出桃花源景區(qū)的旅游產(chǎn)品沒有以市場發(fā)展為導(dǎo)向,滿足不了不同層面游客的需求,景區(qū)的產(chǎn)品定位已經(jīng)明顯跟不上時代的脈絡(luò),景區(qū)需要對旅游產(chǎn)品進行升級優(yōu)化。并對桃花源景區(qū)旅游市場的需求及產(chǎn)品優(yōu)化提出合理的建議:深入挖掘陶文化內(nèi)涵,以文化為根基,打造田園休閑文化的品牌,完善景區(qū)旅游產(chǎn)品體系,提升景區(qū)旅游產(chǎn)品質(zhì)量,建立健全景區(qū)旅游產(chǎn)品質(zhì)量保障體系,為旅游產(chǎn)品優(yōu)化調(diào)整、資源重組、市場延伸提供前提性研究。文章對桃花源景區(qū)優(yōu)化旅游產(chǎn)品、提高游客滿意度、實施可持續(xù)發(fā)展具有一定的借鑒意義。
[Abstract]:Tourist satisfaction is an important index to measure the development of scenic spots. This paper takes Taohuayuan scenic area as an example, starting from the investigation of the tourism development situation of Taohuayuan scenic spot, investigates the tourist satisfaction of the scenic spot, and applies the method of combining qualitative and quantitative analysis. In order to find out the relationship between tourism satisfaction and scenic products. Based on the questionnaire survey of tourist satisfaction, this paper analyzes that the tourism products of Taohuayuan scenic area are not guided by market development and can not meet the needs of tourists at different levels, and the product positioning of the scenic spots has obviously failed to keep up with the context of the times. Scenic spots need to upgrade and optimize tourism products. And put forward reasonable suggestions to the demand of the tourist market and product optimization of Taohuayuan scenic spot: dig deeply the connotation of pottery culture, take the culture as the foundation, build the brand of the idyllic leisure culture, perfect the tourist product system of the scenic spot, To improve the quality of tourist products in scenic spots, to establish and improve the quality assurance system of tourist products in scenic spots, and to provide the leading research for the optimization and adjustment of tourism products, the reorganization of resources and the market extension. This article has certain reference significance to optimize tourism products, improve tourist satisfaction and implement sustainable development in Taohuayuan scenic spot.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F592.7

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