【摘要】：分時(shí)度假業(yè)是一個(gè)將房地產(chǎn)業(yè)、旅游業(yè)、金融和互聯(lián)網(wǎng)業(yè)等相關(guān)產(chǎn)業(yè)有機(jī)結(jié)合的新興邊緣行業(yè),是產(chǎn)業(yè)融合理論、利益相關(guān)者理論、體驗(yàn)經(jīng)濟(jì)理論等相關(guān)理論融合下的產(chǎn)物。 目前我國正處于地產(chǎn)業(yè)和旅游業(yè)大規(guī)模發(fā)展之際,國內(nèi)市場有著強(qiáng)烈的消費(fèi)需求與強(qiáng)大的供給能力,這無疑對分時(shí)度假的發(fā)展而言是一個(gè)福音,但問題卻出現(xiàn)了,在這種需求與供給相對充足與富裕的條件下,卻無與之相對應(yīng)的高成交率。問題的根源就在于我國的經(jīng)營者在引入分時(shí)度假時(shí),機(jī)械照搬國外度假區(qū)建設(shè)和產(chǎn)品運(yùn)營模式,沒有充分考慮國際市場和國內(nèi)市場對分時(shí)度假不同的消費(fèi)需求以及不同的發(fā)展環(huán)境。因?yàn)?要想其在國內(nèi)進(jìn)行良性的推廣與普及發(fā)展,需要對它進(jìn)行本土化的處理。 面對分時(shí)度假在國內(nèi)出現(xiàn)的問題,同時(shí)鑒于分時(shí)度假這種新業(yè)態(tài)的發(fā)展前景廣闊,本論文以邁克爾·波特國家競爭優(yōu)勢理論的主要組成部分—鉆石理論為切入點(diǎn),同時(shí)添加本土化因素—文化因素,從生產(chǎn)要素、需求條件、相關(guān)及支撐產(chǎn)業(yè)、企業(yè)組織戰(zhàn)略和競爭力、發(fā)展機(jī)遇、政府作用以及文化因素七個(gè)大的方面出發(fā),以此為契機(jī)構(gòu)建分時(shí)度假競爭力評價(jià)模型。 該評價(jià)模型的構(gòu)建中采用兩種主要分析方法,主成分分析法和層次分析法,以主成分分析法來對指標(biāo)層的要素進(jìn)行選擇,最大化保證了指標(biāo)的代表性。在指標(biāo)因素選擇基礎(chǔ)上以層次分析法對七大子系統(tǒng)進(jìn)行權(quán)重的確定,通過指標(biāo)的定位以及權(quán)重的確定,形成一套評價(jià)分時(shí)度假競爭力的模型框架,在此體系構(gòu)架之下,通過加權(quán)平均指數(shù)的數(shù)理計(jì)算,得到一個(gè)區(qū)域的競爭力發(fā)展數(shù)值,將該數(shù)值通過與SC競爭力指數(shù)分析表的對比,可以明確該地區(qū)所處的分時(shí)度假發(fā)展的階段,并有針對化提出其進(jìn)行分時(shí)度假本土化的發(fā)展策略,對策略的實(shí)施提出具體的解決辦法。本文就是基于以上的分析思路,對分時(shí)度假本土化開發(fā)的競爭力進(jìn)行了一個(gè)量化的考量體系的建立。
[Abstract]:Timeshare industry is a new edge industry, which combines real estate industry, tourism industry, finance industry and internet industry. It is the product of industry convergence theory, stakeholder theory, experience economy theory and so on. At present, China is in the midst of a large-scale development of the real estate industry and tourism industry, and the domestic market has strong consumer demand and strong supply capacity. This is undoubtedly a boon for the development of time-sharing holidays, but the problem has arisen. In this demand and supply is relatively sufficient and rich conditions, but there is no corresponding high turnover rate. The root of the problem lies in the fact that when the operators of our country introduce timesharing, they mechanically copy the construction of foreign resorts and the mode of operation of their products. Insufficient consideration is given to the different consumption needs and different development environments of international and domestic markets for timeshare. Because if we want to promote and popularize it in our country, we need to deal with it localization. Faced with the problem of timesharing in China, and in view of the broad prospect of the development of timeshare, this paper focuses on the diamond theory, which is the main component of Michael Porter's theory of competitive advantage in countries. At the same time, the localization factor-cultural factor is added, starting from seven aspects: production factor, demand condition, related and supporting industry, enterprise organization strategy and competitiveness, development opportunity, government role and cultural factor. Taking this as an opportunity to construct the evaluation model of timeshare competitiveness. In the construction of the evaluation model, two main analytical methods, principal component analysis (PCA) and analytic hierarchy process (AHP), are used to select the elements of the index layer to maximize the representativeness of the index. Based on the selection of index factors, the weight of seven subsystems is determined by AHP. Through the positioning of indicators and the determination of weights, a set of model framework is formed to evaluate the competitiveness of time-sharing vacation. Through the mathematical calculation of the weighted average index, the competitiveness development value of a region is obtained. By comparing the value with the SC competitiveness index analysis table, we can determine the stage of timeshare development in this area. It also puts forward the development strategy of localization of timesharing and puts forward concrete solutions to the implementation of the strategy. Based on the above analysis ideas, this paper establishes a quantitative consideration system for the competitiveness of timeshare localization development.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.6

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