洛陽(yáng)城市旅游競(jìng)爭(zhēng)力提升研究
[Abstract]:With the development of urban tourism, the research on the competitiveness of urban tourism has been paid more and more attention. This article selects Luoyang as the research object, through using the economics and the competition science theory and the method, discusses the influence factor of the city tourism competition ability, uses the correlation model and the appraisal index system to carry on the appraisal analysis to the city tourism competition ability. Then, the paper quantitatively evaluates Luoyang's tourism competitiveness, measures the level of the city's tourism competitiveness, compares and analyzes the factors of Luoyang and Xi'an 's urban tourism competitiveness, and finds out the problems existing in the development of Luoyang's tourism industry. Finally, the paper puts forward the countermeasures to enhance the tourism competitiveness of Luoyang. This paper includes five parts: the first part is introduction. This paper expounds the background, purpose and significance of the study on the competitiveness of urban tourism, as well as comments on the research of the competitiveness of urban tourism at home and abroad, and briefly introduces the research contents, research ideas and methods of this paper. The second part is the basic theory of urban tourism competitiveness. This paper first defines the concept and connotation of urban tourism competitiveness, and then introduces the related theories involved in the research of urban tourism competitiveness. The third part is an overview of the competitiveness of urban tourism. This paper expounds the competitiveness of urban tourism from the following aspects: the analysis of the elements of urban tourism competitiveness, the theoretical model of urban tourism competitiveness and the mechanism of formation of urban tourism competitiveness. The fourth part is the evaluation of the competitiveness of urban tourism. First, it introduces the guiding ideology and principle of evaluation and the content of evaluation; secondly, it introduces the construction of evaluation index system; finally, it introduces the selection and application of evaluation methods. The fifth part is the empirical analysis of Luoyang city tourism competitiveness. First of all, the general situation of Luoyang city is introduced, and the development of tourism competitive factors in Luoyang is introduced in detail, and then the overall development of tourism industry in Luoyang is comprehensively introduced. Secondly, Xi'an is chosen as the contrast object to find out the advantages and disadvantages of Luoyang's tourism competitiveness and the problems existing in its development. Finally, in view of these problems and shortcomings, this paper puts forward the strategies to enhance the competitiveness of Luoyang city tourism.
【學(xué)位授予單位】:西北師范大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類(lèi)號(hào)】:F592.7
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