【摘要】：以桂林市陽朔為例,借助傳統(tǒng)的問卷調(diào)研法和模糊統(tǒng)計法,對陽朔居民旅游發(fā)展的影響感知進行了比較調(diào)研,發(fā)現(xiàn)陽朔當(dāng)?shù)鼐用駥β糜斡绊懙姆e極感知強于消極感知.尤其對旅游發(fā)展帶來的社會經(jīng)濟和文化的影響持有更多的肯定態(tài)度,對旅游帶來的經(jīng)濟效益的增長感到滿意.2種問卷方法均支持了居民對社會文化的感知較為統(tǒng)一,分歧較少,幾乎沒有矛盾感知.但是,對社會經(jīng)濟方面的感知,傳統(tǒng)問卷方法顯示出居民既肯定旅游發(fā)展的積極一面,也對消極選項的感知明顯.模糊問卷結(jié)果顯示出居民在環(huán)境影響感知方面最為矛盾,關(guān)注度最高.傳統(tǒng)問卷方法發(fā)現(xiàn)了居民對旅游發(fā)展使當(dāng)?shù)匚廴驹龆嗟膽B(tài)度不一,分歧最大,且原因不明.借助模糊統(tǒng)計問卷方法的分析,得知旅游季節(jié)性因素是造成居民感知不一的主要原因.2種調(diào)研方法的使用能讓調(diào)研結(jié)論更能接近居民的真實感知,為政府了解旅游帶來的社會影響,制定旅游規(guī)劃提供理論支持.
[Abstract]:Taking Yangshuo in Guilin as an example, this paper makes a comparative investigation on the impact perception of Yangshuo residents' tourism development by means of traditional questionnaire survey and fuzzy statistical method. It is found that the positive perception of Yangshuo's tourism impact is stronger than the negative perception. In particular, there are more positive attitudes towards the social, economic and cultural impacts brought by tourism development, and two questionnaires, which are satisfied with the growth of economic benefits brought by tourism, all support the residents' relatively unified perception of social culture and have less differences. There is almost no perception of contradiction. However, the traditional questionnaire method shows that residents not only affirm the positive side of tourism development, but also have a clear perception of negative options. The result of fuzzy questionnaire showed that the residents' perception of environmental impact was the most contradictory and the attention was the highest. The traditional questionnaire method found that the residents have different attitudes towards tourism development and make the local pollution increase, the difference is the biggest, and the reason is unknown. Based on the analysis of fuzzy statistical questionnaire, it is found that the seasonal factors of tourism are the main reasons for the different perception of residents. The use of 2 kinds of survey methods can make the survey conclusion more close to the real perception of residents. For the government to understand the social impact of tourism, tourism planning to provide theoretical support.
【作者單位】： 華南師范大學(xué)旅游管理學(xué)院;
【基金】：國家自然科學(xué)基金項目(71202081) 教育部人文社會科學(xué)青年基金項目(11YJC720065)
【分類號】：F592.7

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