【摘要】：區(qū)域旅游發(fā)展戰(zhàn)略作為區(qū)域內(nèi)旅游發(fā)展的總體性和方向性規(guī)劃,關(guān)系到旅游業(yè)的健康和長(zhǎng)遠(yuǎn)發(fā)展。在介紹越南河內(nèi)市旅游發(fā)展戰(zhàn)略的基礎(chǔ)、含義、概念、戰(zhàn)略的基礎(chǔ)上,根據(jù)數(shù)據(jù)統(tǒng)計(jì)分析越南河內(nèi)市旅游發(fā)展的現(xiàn)狀。河內(nèi)旅游發(fā)展資源主要體現(xiàn)在自然旅游資源的天氣、氣候、氣溫、水源、植物次生和人文旅游資源的歷史遺跡文化的寺廟、寶塔,建立河內(nèi)建筑特色；民族節(jié)日的歷史、文化、藝術(shù)、信仰及宗教博物館反映了老百姓的勞動(dòng)過(guò)程、民間習(xí)俗及各時(shí)間階段的社會(huì)變故含；民族性的旅游對(duì)象結(jié)合了民族的傳統(tǒng)藝術(shù)表演、手工藝村、飲食文化的特點(diǎn)；特殊事件。另外,地理位置,社會(huì)、經(jīng)濟(jì)、政治中心位置,交通發(fā)展鐵路、公路、航路、水路,以及服務(wù)供給商表現(xiàn)于人力資源和河內(nèi)游客的收入發(fā)展,擴(kuò)展以及發(fā)展游客市場(chǎng),每年河內(nèi)旅游業(yè)的營(yíng)收不斷增加在社會(huì)經(jīng)濟(jì)發(fā)展問(wèn)題作出貢獻(xiàn),供款到國(guó)家銀庫(kù)讓解決勞動(dòng)者的就業(yè)問(wèn)題,在經(jīng)濟(jì)機(jī)構(gòu)轉(zhuǎn)移、在發(fā)揮民族文化與傳統(tǒng)本色做出貢獻(xiàn)。這些的因素有利于河內(nèi)旅游發(fā)展。 越南河內(nèi)旅游發(fā)展的環(huán)境具有旅游資源、旅游發(fā)展的人力資源、發(fā)展旅游的政策、旅游發(fā)展之前經(jīng)驗(yàn),但是也難以開(kāi)發(fā)管理、旅游技術(shù)基礎(chǔ)的基本設(shè)施、人力資源雖然多但是專(zhuān)業(yè)培訓(xùn)者效率不高、市場(chǎng)與發(fā)展旅游產(chǎn)品、資金與工藝、國(guó)家責(zé)任。越南河內(nèi)旅游發(fā)展與世界各國(guó)的經(jīng)濟(jì)、社會(huì)、安寧帶來(lái)市場(chǎng)機(jī)遇,可是也面臨政治的問(wèn)題、沖突、恐怖、疫病、災(zāi)難、經(jīng)濟(jì)和財(cái)經(jīng)危機(jī)的市場(chǎng)挑戰(zhàn)。 河內(nèi)的豐富多樣的旅游自然資源、社會(huì)環(huán)境有強(qiáng)大改善、交通方便、國(guó)家開(kāi)放政策,匯入世界、越南經(jīng)濟(jì)增長(zhǎng)快穩(wěn)定、河內(nèi)利于越南經(jīng)濟(jì)文化中心,但是旅游產(chǎn)品沒(méi)有完整,質(zhì)量低、自然環(huán)境受到都市化和工業(yè)化的影響、自然環(huán)境正被污染旅游規(guī)劃和管理還被限制,河內(nèi)旅游競(jìng)爭(zhēng)能力低,還有待深度發(fā)展。 采用SWOT分析越南河內(nèi)的旅游發(fā)展的內(nèi)部和外部環(huán)境,對(duì)越南河內(nèi)旅游業(yè)可以挑選一些主要的戰(zhàn)略包括：深入市場(chǎng)吸引國(guó)內(nèi)和國(guó)外游客戰(zhàn)略、發(fā)展旅游產(chǎn)品戰(zhàn)略、聯(lián)合合營(yíng)戰(zhàn)略、提高人力質(zhì)量戰(zhàn)略、健全旅游管理體制,保證旅游業(yè)健康發(fā)展等。河內(nèi)旅游發(fā)展的戰(zhàn)略目標(biāo)和戰(zhàn)略選擇充分挖出越南河內(nèi)自然生態(tài)與文化旅游資源,細(xì)分旅游市場(chǎng),加強(qiáng)精品品牌建設(shè),以自然、文化旅游為基礎(chǔ),以休閑養(yǎng)生旅游為重,以生態(tài)旅游和商務(wù)會(huì)議旅游為新增長(zhǎng)點(diǎn)。 近期目標(biāo)把越南河內(nèi)建成“越南旅游精品”實(shí)現(xiàn)經(jīng)濟(jì)效益的快速增長(zhǎng)；長(zhǎng)遠(yuǎn)目標(biāo)使越南河內(nèi)旅游保持持續(xù)競(jìng)爭(zhēng)優(yōu)勢(shì)。戰(zhàn)略定位的性質(zhì)定位的規(guī)劃建設(shè)在嚴(yán)格保護(hù)現(xiàn)有湖水、人文景觀資源以及自然風(fēng)貌的基礎(chǔ)上,把越南河內(nèi)成為以自然山水生態(tài)景觀河道教文化人文景觀為主要特色的越南名湖；形象定位是旅游景區(qū)整體內(nèi)涵的集中體現(xiàn)；功能定位以為發(fā)展核心,以發(fā)展為重點(diǎn),以商務(wù)旅游為輔。 河內(nèi)基本的戰(zhàn)略選擇政府主導(dǎo)型戰(zhàn)略實(shí)施政府主導(dǎo)、市場(chǎng)運(yùn)作、企業(yè)經(jīng)營(yíng)、全社會(huì)參與旅游開(kāi)發(fā)的戰(zhàn)略；可持續(xù)發(fā)展戰(zhàn)略應(yīng)該堅(jiān)持有效保護(hù)與合理利用開(kāi)發(fā)相結(jié)合；發(fā)展旅游產(chǎn)品的戰(zhàn)略需要開(kāi)展多樣化的產(chǎn)品,提高競(jìng)爭(zhēng)位置；區(qū)域與國(guó)際旅游聯(lián)合戰(zhàn)略非常重要；深入市場(chǎng)吸引國(guó)內(nèi)與國(guó)外游客的戰(zhàn)略。 為實(shí)現(xiàn)越南河內(nèi)旅游發(fā)展的這些戰(zhàn)略,主要的措施及對(duì)策是：健全旅游管理體制,保證旅游業(yè)健康發(fā)展首先要健全組織機(jī)構(gòu),按照“統(tǒng)一領(lǐng)導(dǎo),明確職責(zé),分清主次,相互配合”的原則；保護(hù)自然環(huán)境和文化遺產(chǎn),實(shí)現(xiàn)可持續(xù)發(fā)展建立保留規(guī)劃及重修人文旅游資源的問(wèn)題不僅僅是國(guó)家的任務(wù)、河內(nèi)的人民而且是正在把文化歷史遺跡當(dāng)成營(yíng)業(yè)對(duì)象的旅游業(yè),保留重修遺跡是在未來(lái)的河內(nèi)旅游成功因素之一；發(fā)展多樣產(chǎn)品的措施需要設(shè)計(jì)出發(fā)于不僅向目標(biāo)是國(guó)內(nèi)旅游客市場(chǎng)而且國(guó)際旅游客市場(chǎng)的觀點(diǎn)；加強(qiáng)能力旅游營(yíng)業(yè)挑戰(zhàn)的措施：決定游客需求及市場(chǎng)選擇的目的、建設(shè)及發(fā)展旅游產(chǎn)品符合提高產(chǎn)品質(zhì)量的基礎(chǔ),促進(jìn)廣播、推銷(xiāo)、擴(kuò)大市場(chǎng)活動(dòng)與旅行企業(yè)及業(yè)務(wù)提供者合作,提高人員隊(duì)伍質(zhì)量、企業(yè)管理,建設(shè)、開(kāi)展運(yùn)用質(zhì)量管理系統(tǒng),宣傳、促銷(xiāo)旅游的措施,發(fā)展人力資源的措施,發(fā)展旅游牢固的措施,資金的措施。
[Abstract]:As the overall and directional planning of regional tourism development, regional tourism development strategy is related to the health and long-term development of tourism. On the basis of introducing the basis, meaning, concept and strategy of Hanoi tourism development strategy in Vietnam, this paper analyzes the present situation of Hanoi tourism development in Vietnam according to the data. The temples, pagodas, historical relics and cultures of natural tourist resources, including weather, climate, temperature, water sources, plant secondary and cultural resources, should be embodied in the establishment of Hanoi architectural features; the history, culture, art, beliefs and religious museums of national festivals reflect the working process of the common people, folk customs and social changes at various stages of time. In addition, geographical location, social, economic, political center, transportation development, railways, highways, airways, waterways, and service providers are manifested in the development, expansion and distribution of human resources and the income of Hanoi tourists. Developing tourist market, increasing revenue of Hanoi's tourism every year contributes to social and economic development, contributing to the national treasury to solve the employment problem of workers, transferring to economic institutions, and contributing to the development of Hanoi's tourism.
Hanoi tourism development environment in Vietnam has tourism resources, tourism development of human resources, tourism development policies, tourism development experience before, but also difficult to develop and manage the basic facilities of tourism technology, although there are many human resources but professional trainers inefficient, market and development of tourism products, capital and technology, state responsibility Ren. Hanoi tourism development in Vietnam and the economic, social and tranquil world bring market opportunities, but it also faces political problems, conflicts, terror, epidemics, disasters, economic and financial crises of the market challenges.
Hanoi's rich and varied tourism natural resources, strong improvement in social environment, convenient transportation, national open policy, joining the world, rapid and stable economic growth in Vietnam, Hanoi is conducive to Vietnam's economic and cultural center, but tourism products are not complete, low quality, the natural environment is affected by urbanization and industrialization, the natural environment is being polluted Tourism Tourism planning and management are also limited. Hanoi's tourism competitiveness is low and needs further development.
SWOT is used to analyze the internal and external environment of tourism development in Hanoi, Vietnam. Some main strategies can be selected for the tourism industry in Hanoi, Vietnam, which include: the strategy of attracting domestic and foreign tourists to the market, the strategy of developing tourism products, the strategy of joint venture, the strategy of improving the quality of manpower, the Tourism Management system, and the healthy development of tourism industry. Hanoi tourism development strategic objectives and strategic choices to fully tap the natural ecology and cultural tourism resources in Hanoi, Vietnam, tourism market segmentation, strengthen the construction of high-quality brand, based on natural and cultural tourism, leisure and health tourism as the focus, eco-tourism and business conference tourism as a new growth point.
The short-term goal is to build Hanoi into a "Vietnamese tourism boutique" to achieve rapid economic growth; the long-term goal is to maintain a sustainable competitive advantage for Hanoi tourism in Vietnam. However, the landscape ecological landscape, River culture and humanistic landscape are the main characteristics of Vietnam's famous lakes; image positioning is the concentrated reflection of the overall connotation of tourist attractions; function positioning is the core of development, development as the focus, supplemented by business tourism.
Hanoi's basic strategic choice is government-led strategy, market operation, enterprise operation, and the whole society's participation in tourism development strategy; sustainable development strategy should adhere to the combination of effective protection and rational utilization and development; the development of tourism products strategy needs to carry out diversified products, improve the competitive position; region and The joint strategy of international tourism is very important, and the strategy of attracting tourists from both domestic and overseas markets is very important.
In order to realize these strategies of tourism development in Hanoi, Vietnam, the main measures and Countermeasures are: to improve the tourism management system and ensure the healthy development of the tourism industry, first of all, to improve the organizational structure, in accordance with the principle of "unified leadership, clear responsibilities, distinguish priorities, and cooperate with each other"; to protect the natural environment and cultural heritage, to achieve sustainable development and establish protection The problem of planning and rebuilding the cultural and historical relics is not only the task of the state, but also the tourism industry which is taking cultural and historical relics as its business object. The view of the tourist market and the international tourist market; measures to strengthen the capacity of the tourist business challenges: to determine the purpose of tourist demand and market choice, to build and develop tourist products in line with the basis for improving product quality, to promote broadcasting, marketing, to expand market activities, to cooperate with travel enterprises and business providers, and to improve the quality of the staff. Enterprise management, construction, implementation of the use of quality management system, publicity, promotion of tourism measures, measures to develop human resources, development of tourism solid measures, capital measures.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F593.33

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