風(fēng)景區(qū)旅游門戶網(wǎng)站的設(shè)計與實現(xiàn)
發(fā)布時間：2018-07-16 09:08
【摘要】：目前旅游業(yè)已經(jīng)成為了我國拉動GDP增長的重要產(chǎn)業(yè)，據(jù)官方估計，在未來的10年中，我國旅游業(yè)將保持在年均百分之十的增長速度。這其中包括了增速為9.8%個人旅游消費增長和增速為10.9%的企事業(yè)單位旅游的增長。到2020年，我國就會成為世界第一旅游目的國和第四大游客輸出國。 由于計算機、通訊手段、互聯(lián)網(wǎng)電子交易與傳統(tǒng)旅游業(yè)務(wù)的進一步結(jié)合，我國旅游業(yè)的發(fā)展迎來了新的挑戰(zhàn)和機遇。以電子商務(wù)為代表的網(wǎng)絡(luò)經(jīng)濟極大地擴大了旅游產(chǎn)品的消費需求，改變了旅游業(yè)的運作方式，提供了旅游者和服務(wù)產(chǎn)品提供商直接進行交易的經(jīng)濟模式。進一步實現(xiàn)中國旅游業(yè)從世界旅游大國向世界旅游強國跨越的宏偉奮斗目標(biāo)。 我國的旅游門戶網(wǎng)站出現(xiàn)相對較晚，直到上世紀(jì)九十年代中期才開始出現(xiàn)了比較正規(guī)的旅游網(wǎng)站。而在這之前，旅游景點信息只存在于網(wǎng)絡(luò)服務(wù)商的網(wǎng)站中，而且信息量極為有限，加之這些信息都是由非專業(yè)人士通過多種渠道搜集到的資料加以整理獲得的，因此，這些網(wǎng)站并沒有發(fā)揮其應(yīng)有的作用，根本無法滿足人們的需求�？上驳氖牵鼛啄陙恚ㄌ貏e是從新世紀(jì)開始），旅游門戶網(wǎng)站建站勢頭迅猛。據(jù)統(tǒng)計，目前我國已擁有5000余家旅游網(wǎng)站，這些網(wǎng)站已經(jīng)初具規(guī)模，內(nèi)容翔實全面，可以系統(tǒng)地介紹相關(guān)景區(qū)的旅游六要素（吃、住、行、游、娛、購）信息。這里我們將我國現(xiàn)存的旅游門戶網(wǎng)站分為以下幾類： (1)政府背景類網(wǎng)站。 (2)商業(yè)旅游網(wǎng)站。 (3)企業(yè)自建網(wǎng)站。 (4)旅游專題門戶網(wǎng)站。 綜上所述，這四種網(wǎng)站的運營側(cè)重點是完全不同、互補的。都在從不同的角度發(fā)揮著作用，為旅游景點的形象宣傳、旅游產(chǎn)品品質(zhì)的提升做了應(yīng)有的貢獻。我們也注意到，旅游門戶網(wǎng)站除了改變了傳統(tǒng)旅游行業(yè)的推廣宣傳方法，同時還可以發(fā)揚創(chuàng)新精神，帶動地區(qū)文化，為地區(qū)經(jīng)濟發(fā)展做出有效的貢獻。網(wǎng)站建成后將宣傳推介景區(qū)，按照食、住、行、游、購、娛旅游6要素，設(shè)置旅游景點、門票價格、特色餐飲、風(fēng)光欣賞、交通路線圖、旅游小貼士、賓館等欄目，并結(jié)合開發(fā)區(qū)旅游局管理職能設(shè)置網(wǎng)上投訴、旅游新聞、旅游推介、旅游法規(guī)等。網(wǎng)站建成后將帶來巨大的經(jīng)濟與社會效益，其中包括。 1.有益于樹立景區(qū)旅游形象，提高景區(qū)的知名度 作為新時代產(chǎn)物的互聯(lián)網(wǎng)，其特點就是可以跨越時空，讓人們能在第一時間接觸到自己感興趣的信息。用戶可以跨越時空了解到景區(qū)的詳細情況。利用多媒體技術(shù)，，用戶可以很直觀的感受到的神奇與美麗，欣賞到景區(qū)內(nèi)特有的景色，領(lǐng)略其獨特的文化，知曉土特產(chǎn)信息等。提升景區(qū)在人們心中的旅游形象，提高景區(qū)的知名度。 2.有利于拓展景區(qū)相關(guān)企業(yè)的營銷渠道，擴大市場，提高營銷效率 景區(qū)內(nèi)的企業(yè)可以通過門戶網(wǎng)站展開網(wǎng)絡(luò)營銷。首先，網(wǎng)絡(luò)營銷作為傳統(tǒng)營銷的補充；其次，網(wǎng)絡(luò)營銷可以拓展新的空間，增加銷售渠道，接觸更大的消費群體，獲得更多的新顧客，擴大市場；再次，網(wǎng)絡(luò)營銷可以降低成本，節(jié)約資源，提高營銷效率。 3.有利于景區(qū)服務(wù)業(yè)的持續(xù)、和諧發(fā)展 景區(qū)門戶網(wǎng)站會使前來旅游的人對整個旅游區(qū)有個整體的認(rèn)識。網(wǎng)站中推薦的特色飲食、游樂項目以及賓館等都會使旅游充滿著憧憬。旅游者購買網(wǎng)站展出的商品與服務(wù)的概率大大增加。這一定會帶動景區(qū)內(nèi)相關(guān)產(chǎn)業(yè)的持續(xù)、和諧發(fā)展。 4.使旅游者的旅程更便捷、現(xiàn)代化。 旅游者可以根據(jù)門戶網(wǎng)站可以預(yù)知景區(qū)內(nèi)相關(guān)旅游項目，提前制定好行車線路，預(yù)訂賓館住宿。等來到景區(qū)發(fā)時，可以按事先制定好的計劃進行游覽，節(jié)省了寶貴的旅游時間，并節(jié)約了旅游者的一部分費用，使旅游者與景區(qū)獲得雙贏，從而提高相關(guān)旅游部門管理水平，增強地方旅游業(yè)的競爭力。 于是，在此背景之下國內(nèi)外的旅游企業(yè)紛紛開始建設(shè)自己的旅游門戶網(wǎng)站系統(tǒng)。各地風(fēng)景區(qū)管理委員會在各級黨委、政府及相關(guān)部門的大力支持下確立了建設(shè)門戶網(wǎng)站的思想。依據(jù)《關(guān)于做好2008年國家級風(fēng)景名勝區(qū)監(jiān)管信息系統(tǒng)建設(shè)暨推進數(shù)字化景區(qū)試點工作的通知（建辦城函[2008]116號）》中的工作精神，從而能夠集中有效資源，改善旅游服務(wù)質(zhì)量，更快更好地為客戶提供能滿足其個性化需求的優(yōu)質(zhì)服務(wù)，力爭在激烈的市場競爭中取得一定的競爭優(yōu)勢。 論文的主要工作包括以下幾個方面： 1）闡明了旅游門戶網(wǎng)站的立項背景、實際意義和國內(nèi)外發(fā)展動態(tài)； 2）從經(jīng)濟和技術(shù)層面分析了網(wǎng)站建設(shè)的可行性問題，并認(rèn)真研究了網(wǎng)站的潛在用戶，及功能需求問題。 3）對系統(tǒng)進行了分析與設(shè)計，給出了系統(tǒng)的總體設(shè)計方案、實現(xiàn)步驟； 4）介紹了系統(tǒng)安全保障系統(tǒng)，分別從從應(yīng)用標(biāo)準(zhǔn)、安全管理制度、安全基礎(chǔ)設(shè)施和應(yīng)用系統(tǒng)安全四個方面進行 5）最后，通過前期的需求分析，給出了景區(qū)門戶網(wǎng)站的設(shè)計與實現(xiàn)方案。 目前，系統(tǒng)的運行狀況穩(wěn)定，達到了預(yù)期的效果。
[Abstract]:Tourism has become an important industry in China to pull GDP growth . According to the official estimate , in the next 10 years , China ' s tourism industry will maintain a growth rate of 10 per cent annually . This includes growth of 9.8 per cent of individual tourism consumption growth and growth of 10.9 per cent of business unit tourism . By 2020 , my country will become the world ' s first tourist destination and the fourth largest tourist exporter .
With the further integration of computer , communication means , Internet electronic transaction and traditional tourism business , the development of tourism in China is facing new challenges and opportunities .
China ' s tourism portal site is relatively late , until the mid - 1990s began to show a more formal tourism website . But before this , the tourist attraction information only exists in the web service provider ' s website , and the amount of information is very limited . Therefore , these websites do not play its due role , so it can not meet the needs of people .
( 1 ) Government Background Class website .
( 2 ) Commercial tourism website .
( 3 ) The enterprise self - building website .
( 4 ) Tourism theme portal .
In conclusion , the operational focus of the four websites is entirely different and complementary . It has played a role in the promotion of the image and the quality of tourism products from different angles . We also note that in addition to changing the promotion and promotion methods of the traditional tourism industry , the tourism portal can promote the innovation spirit and drive the regional culture to make an effective contribution to the development of the region .
1 . It is beneficial to establish the tourist image of the scenic spot and improve the visibility of the scenic spot
As the product of the new era , it is characterized by that it can span the space - time so that people can contact the information of interest in the first time . The user can know the details of the scenic spot through time and space . With the multimedia technology , the user can feel the magic and the beauty of the scenic spot , appreciate the unique scenery in the scenic spot , appreciate the unique culture , know the information of the local specialty , etc . , improve the tourist image of the scenic spot in the people ' s mind , and improve the awareness of the scenic spot .
2 . It is beneficial to expand the marketing channels of the relevant enterprises in the scenic spot , expand the market and improve the marketing efficiency
The enterprises in the scenic spot can expand the network marketing through the portal . First , the network marketing is the supplement to the traditional marketing ;
Second , network marketing can expand new space , increase sales channels , contact larger consumer groups , get more new customers and expand the market ;
Thirdly , network marketing can reduce costs , save resources and improve marketing efficiency .
3 . It is beneficial to the sustainable and harmonious development of the service industry in the scenic spot
The site portal will make a whole understanding of the whole tourist area . The special diet , recreation program and hotels recommended by the website will make tourism full of longing . The probability of the goods and services displayed on the website of tourists is greatly increased . This will lead to the sustained and harmonious development of the relevant industries in the scenic spot .
4 . Make the journey of tourists more convenient and modern .
The tourists can pre - establish the relevant tourism projects within the scenic spot according to the portal site , establish the service lines in advance , reserve hotel accommodation , etc . When visiting the scenic spot , the tourists can visit the scenic spots in advance , save valuable travel time , and save a part of the expenses of the tourists , so as to improve the management level of the relevant tourism departments and enhance the competitiveness of local tourism .
Therefore , in this context , domestic and foreign tourist enterprises are beginning to build their own tourism portal system . The management committee of local scenic spots has established the thought of constructing the portal site under the strong support of the Party committees , the government and the relevant departments of the various levels . According to the work spirit of the Circular on the construction of the supervision information system of the national scenic spots in 2008 and the promotion of the pilot work of the digital scenic spot , this article can focus on the effective resources , improve the service quality of the tourism , and provide the customers with the high - quality service that can meet their individualized needs , and strive to obtain certain competitive advantages in the fierce market competition .
The main work of the thesis includes the following aspects :
1 ) To clarify the background , actual meaning and development of the tourism portal ;
2 ) The feasibility problem of website construction is analyzed from the economic and technical level , and the potential users and functional requirements of the website are studied seriously .
3 ) analyzing and designing the system , giving the overall design scheme of the system and realizing the steps ;
4 ) The system safety guarantee system is introduced , from four aspects : application standard , safety management system , security infrastructure and application system safety .
5 ) Finally , through the demand analysis of the earlier stage , the design and implementation plan of the portal site of the scenic spot is given .
At present , the operating conditions of the system are stable , and the expected effect is achieved .
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TP393.092;F592
本文編號：2125915
[Abstract]:Tourism has become an important industry in China to pull GDP growth . According to the official estimate , in the next 10 years , China ' s tourism industry will maintain a growth rate of 10 per cent annually . This includes growth of 9.8 per cent of individual tourism consumption growth and growth of 10.9 per cent of business unit tourism . By 2020 , my country will become the world ' s first tourist destination and the fourth largest tourist exporter .
With the further integration of computer , communication means , Internet electronic transaction and traditional tourism business , the development of tourism in China is facing new challenges and opportunities .
China ' s tourism portal site is relatively late , until the mid - 1990s began to show a more formal tourism website . But before this , the tourist attraction information only exists in the web service provider ' s website , and the amount of information is very limited . Therefore , these websites do not play its due role , so it can not meet the needs of people .
( 1 ) Government Background Class website .
( 2 ) Commercial tourism website .
( 3 ) The enterprise self - building website .
( 4 ) Tourism theme portal .
In conclusion , the operational focus of the four websites is entirely different and complementary . It has played a role in the promotion of the image and the quality of tourism products from different angles . We also note that in addition to changing the promotion and promotion methods of the traditional tourism industry , the tourism portal can promote the innovation spirit and drive the regional culture to make an effective contribution to the development of the region .
1 . It is beneficial to establish the tourist image of the scenic spot and improve the visibility of the scenic spot
As the product of the new era , it is characterized by that it can span the space - time so that people can contact the information of interest in the first time . The user can know the details of the scenic spot through time and space . With the multimedia technology , the user can feel the magic and the beauty of the scenic spot , appreciate the unique scenery in the scenic spot , appreciate the unique culture , know the information of the local specialty , etc . , improve the tourist image of the scenic spot in the people ' s mind , and improve the awareness of the scenic spot .
2 . It is beneficial to expand the marketing channels of the relevant enterprises in the scenic spot , expand the market and improve the marketing efficiency
The enterprises in the scenic spot can expand the network marketing through the portal . First , the network marketing is the supplement to the traditional marketing ;
Second , network marketing can expand new space , increase sales channels , contact larger consumer groups , get more new customers and expand the market ;
Thirdly , network marketing can reduce costs , save resources and improve marketing efficiency .
3 . It is beneficial to the sustainable and harmonious development of the service industry in the scenic spot
The site portal will make a whole understanding of the whole tourist area . The special diet , recreation program and hotels recommended by the website will make tourism full of longing . The probability of the goods and services displayed on the website of tourists is greatly increased . This will lead to the sustained and harmonious development of the relevant industries in the scenic spot .
4 . Make the journey of tourists more convenient and modern .
The tourists can pre - establish the relevant tourism projects within the scenic spot according to the portal site , establish the service lines in advance , reserve hotel accommodation , etc . When visiting the scenic spot , the tourists can visit the scenic spots in advance , save valuable travel time , and save a part of the expenses of the tourists , so as to improve the management level of the relevant tourism departments and enhance the competitiveness of local tourism .
Therefore , in this context , domestic and foreign tourist enterprises are beginning to build their own tourism portal system . The management committee of local scenic spots has established the thought of constructing the portal site under the strong support of the Party committees , the government and the relevant departments of the various levels . According to the work spirit of the Circular on the construction of the supervision information system of the national scenic spots in 2008 and the promotion of the pilot work of the digital scenic spot , this article can focus on the effective resources , improve the service quality of the tourism , and provide the customers with the high - quality service that can meet their individualized needs , and strive to obtain certain competitive advantages in the fierce market competition .
The main work of the thesis includes the following aspects :
1 ) To clarify the background , actual meaning and development of the tourism portal ;
2 ) The feasibility problem of website construction is analyzed from the economic and technical level , and the potential users and functional requirements of the website are studied seriously .
3 ) analyzing and designing the system , giving the overall design scheme of the system and realizing the steps ;
4 ) The system safety guarantee system is introduced , from four aspects : application standard , safety management system , security infrastructure and application system safety .
5 ) Finally , through the demand analysis of the earlier stage , the design and implementation plan of the portal site of the scenic spot is given .
At present , the operating conditions of the system are stable , and the expected effect is achieved .
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TP393.092;F592
【參考文獻】
相關(guān)期刊論文 前9條
1 路紫,白翠玲;旅游網(wǎng)站的性能及其發(fā)展態(tài)勢[J];地球信息科學(xué);2001年01期
2 王鑫;袁曉潔;汪陳應(yīng);張海威;;XN-Store:一種原生XML數(shù)據(jù)庫的存儲方案[J];計算機研究與發(fā)展;2008年07期
3 李陟,姚耀文;企業(yè)級Javabeans的建立[J];計算機工程;1999年07期
4 孔令波;唐世渭;楊冬青;王騰蛟;高軍;;XML數(shù)據(jù)的查詢技術(shù)[J];軟件學(xué)報;2007年06期
5 何秀芬;杜艷艷;;淺談旅游網(wǎng)站設(shè)計[J];中國市場;2010年18期
6 徐紅,曾廣周;全景技術(shù)分析與研究[J];山東師范大學(xué)學(xué)報(自然科學(xué)版);2002年04期
7 趙鵬;;淺析SOAP協(xié)議信息系統(tǒng)[J];無線電工程;2008年06期
8 肖必武;用JSP構(gòu)建動態(tài)網(wǎng)站[J];現(xiàn)代電子技術(shù);2003年13期
9 賀理;吳健;賈彥民;;基于JavaScript的瀏覽器端調(diào)用Web服務(wù)研究與實現(xiàn)[J];中國科學(xué)院研究生院學(xué)報;2007年06期
相關(guān)碩士學(xué)位論文 前5條
1 張鈺雪;新浪微博傳播機制研究[D];西南大學(xué);2011年
2 黃海;從政府主導(dǎo)到政府引導(dǎo)[D];西南師范大學(xué);2002年
3 練紅宇;中國旅游網(wǎng)站構(gòu)建要素的測定分析和未來設(shè)想[D];四川大學(xué);2005年
4 李歆;基于J2EE設(shè)計模式的Web應(yīng)用模型研究與實現(xiàn)[D];武漢大學(xué);2005年
5 陳斌;基于Ajax框架的企業(yè)級J2EE Web應(yīng)用設(shè)計與研究[D];華東師范大學(xué);2007年
本文編號：2125915
本文鏈接：http://sikaile.net/jingjilunwen/lyjj/2125915.html
最近更新
教材專著
