本文選題：寶興縣磽磧藏鄉(xiāng) + 生態(tài)農(nóng)業(yè)旅游　； 參考：《四川農(nóng)業(yè)大學(xué)》2013年碩士論文

【摘要】：在西部大開(kāi)發(fā)的戰(zhàn)略部署中,旅游作為第三產(chǎn)業(yè)在“十二五規(guī)劃”中正式成為區(qū)域經(jīng)濟(jì)發(fā)展的主導(dǎo)產(chǎn)業(yè)。2009年,《國(guó)務(wù)院關(guān)于加快發(fā)展旅游業(yè)的意見(jiàn)》中提出：旅游業(yè)是戰(zhàn)略性產(chǎn)業(yè)、資源消耗低、帶動(dòng)系數(shù)大、就業(yè)機(jī)會(huì)多,綜合效益好；還明確提出：支持有條件的地區(qū)發(fā)展生態(tài)旅游、森林旅游、醫(yī)療健康旅游等。四川是生態(tài)旅游資源極為豐富的地區(qū),因此其旅游產(chǎn)業(yè)應(yīng)成為西部經(jīng)濟(jì)建設(shè)中的朝陽(yáng)產(chǎn)業(yè)和支柱產(chǎn)業(yè)。 近年來(lái),在四川旅游產(chǎn)業(yè)的發(fā)展中,少數(shù)民族地區(qū)旅游資源的開(kāi)發(fā)成為旅游產(chǎn)業(yè)發(fā)展的熱點(diǎn)。尤其是擁有豐富的民俗文化資源和旅游資源的藏族地區(qū),成為生態(tài)農(nóng)業(yè)旅游產(chǎn)業(yè)開(kāi)發(fā)的重要的目的地。因此,本文選取四川雅安市寶興縣磽磧藏族鄉(xiāng)為例,研究該鄉(xiāng)生態(tài)農(nóng)業(yè)旅游產(chǎn)業(yè)的發(fā)展?fàn)顩r,針對(duì)其發(fā)展中現(xiàn)存的問(wèn)題,提出促進(jìn)該鄉(xiāng)生態(tài)農(nóng)業(yè)旅游產(chǎn)業(yè)開(kāi)發(fā)的對(duì)策建議。為此,本文從4個(gè)方面進(jìn)行研究和探索。 首先,本文采用文獻(xiàn)查閱法對(duì)旅游業(yè)和旅游產(chǎn)業(yè)、生態(tài)農(nóng)業(yè)旅游和生態(tài)農(nóng)業(yè)旅游產(chǎn)業(yè)的內(nèi)涵進(jìn)行梳理及區(qū)分。 其次,采用描述性統(tǒng)計(jì)分析方法對(duì)四川雅安市寶興縣磽磧藏族鄉(xiāng)的生態(tài)農(nóng)業(yè)旅游產(chǎn)業(yè)的發(fā)展現(xiàn)狀進(jìn)行分析,以明確其發(fā)展中現(xiàn)存的問(wèn)題,為下文的生態(tài)農(nóng)業(yè)旅游產(chǎn)業(yè)的SWOT分析做鋪墊。 第三,運(yùn)用SWOT分析法對(duì)磽磧藏族鄉(xiāng)生態(tài)農(nóng)業(yè)旅游產(chǎn)業(yè)發(fā)展的內(nèi)在優(yōu)勢(shì)與劣勢(shì)以及外在的挑戰(zhàn)與威脅進(jìn)行深入分析。 第四,從產(chǎn)業(yè)的發(fā)展角度和政策性角度分別提出了磽磧藏族鄉(xiāng)生態(tài)農(nóng)業(yè)旅游產(chǎn)業(yè)開(kāi)發(fā)的對(duì)策,并對(duì)其未來(lái)發(fā)展態(tài)勢(shì)進(jìn)行展望。 研究表明,寶興磽磧藏鄉(xiāng)有發(fā)展生態(tài)農(nóng)業(yè)旅游產(chǎn)業(yè)的內(nèi)在優(yōu)勢(shì),雖然其發(fā)展中也存在諸如：人才短缺、客源結(jié)構(gòu)不合理、配套設(shè)施不健全、營(yíng)銷管理不善等問(wèn)題,但總的來(lái)說(shuō),其優(yōu)勢(shì)大于劣勢(shì)。因此,磽磧藏鄉(xiāng)應(yīng)在充分發(fā)揮其農(nóng)牧產(chǎn)業(yè)優(yōu)勢(shì)和藏家樂(lè)民俗文化優(yōu)勢(shì)的同時(shí),對(duì)夾金山、神木壘、五仙海、藏家樂(lè)進(jìn)行功能區(qū)劃,以保證該鄉(xiāng)生態(tài)農(nóng)業(yè)旅游產(chǎn)業(yè)的合理開(kāi)發(fā)與蓬勃發(fā)展。
[Abstract]:In the strategic deployment of the western development, tourism, as the third industry in the "12th Five-Year plan", has officially become the leading industry of regional economic development for.2009 years. "The State Council on accelerating the development of tourism industry" suggests that tourism is a strategic industry with low resource consumption, large driving coefficient, more employment opportunities and better comprehensive benefits. It is clear that Sichuan is a region with abundant ecotourism resources, so its tourism industry should be the sunrise industry and pillar industry in the western economic construction.
In recent years, in the development of Sichuan's tourism industry, the development of tourism resources in minority areas has become a hot spot in the development of tourism industry. Especially, the Tibetan areas with rich folk culture resources and tourism resources have become an important destination for the development of ecological agricultural tourism industry. Therefore, this paper selects Sichuan Ya'an City, Baoxing county. As an example, the Tibetan township is an example of the development of the eco agricultural tourism industry in this country. In view of the existing problems in its development, this paper puts forward the countermeasures and suggestions to promote the development of the eco agricultural tourism industry in the township. Therefore, this paper studies and explores from 4 aspects.
First of all, this paper uses literature review method to sort out and distinguish the connotation of tourism and tourism industry, eco agriculture tourism and eco agriculture tourism industry.
Secondly, the present situation of the development of eco agricultural tourism industry in Sichuan Ya'an City, Baoxing County of Baoxing County, Sichuan, is analyzed with descriptive statistical analysis method, so as to clarify the existing problems in its development and pave the way for the analysis of the SWOT analysis of the following eco agricultural tourism industry.
Third, we use SWOT analysis to analyze the inherent advantages and disadvantages, and the external challenges and threats of the development of ecological agriculture tourism industry in Tibetan villages.
Fourth, from the perspective of industrial development and policy, this paper puts forward the Countermeasures for the development of eco agricultural tourism industry in Tibetan village, and looks forward to its future development trend.
The research shows that Baoxing Tibetan township has the inherent advantages of developing ecological agriculture tourism industry. Although there are some problems in its development, such as shortage of talents, unreasonable structure of passenger source, imperfect supporting facilities and poor marketing management, the advantages of the village are more than inferior. As well as the advantages of Tibetan folk culture, the functional zoning is carried out to the Jinshan, the God wood base, the five immortals sea and the Tibetan family music, in order to ensure the rational development and vigorous development of the eco agricultural tourism industry in this country.
【學(xué)位授予單位】：四川農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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