本文選題：旅行社 + 服務(wù)供應(yīng)鏈��； 參考：《遼寧科技大學(xué)》2013年碩士論文

【摘要】：供應(yīng)鏈管理起源于制造企業(yè)，是目前較為流行的一種管理理論和模式，許多大型制造企業(yè)都從供應(yīng)鏈管理中獲得了巨大收益。近年來，供應(yīng)鏈管理也被運用到服務(wù)行業(yè)中，而旅行社作為旅游服務(wù)業(yè)三大支柱之一，在旅游產(chǎn)品生產(chǎn)消費過程中起著舉足輕重的作用。目前旅行社存在著諸如規(guī)模小，收益低，品牌美譽度低問題，尤其對旅游信息變化的響應(yīng)速度慢，與上下游企業(yè)協(xié)調(diào)度低。隨著互聯(lián)網(wǎng)信息技術(shù)的發(fā)展，“攜程網(wǎng)”等新型旅游中介商的出現(xiàn)也給旅行社業(yè)造成巨大的沖擊，面對機遇與挑戰(zhàn)，旅行社該如何應(yīng)對，已成為旅行社業(yè)生存與發(fā)展最為迫切解決的難題，因此，將供應(yīng)鏈管理全面運用于旅行社業(yè)中尤為必要。 本文針對旅行社業(yè)發(fā)展中存在的種種弊端,結(jié)合國內(nèi)外有關(guān)供應(yīng)鏈、服務(wù)供應(yīng)鏈、旅游服務(wù)供應(yīng)鏈等理論研究成果，歸納總結(jié)出以旅行社為核心的旅行社服務(wù)供應(yīng)鏈模型，并將其進行分類；詳細(xì)分析了旅行社在不同發(fā)展階段應(yīng)采用的不同戰(zhàn)略，并以康輝集團為例，闡明康輝集團在建設(shè)康輝品牌、構(gòu)造康輝供應(yīng)鏈模式的實際應(yīng)用經(jīng)驗，為其他旅行社以及整體旅行社業(yè)發(fā)展將起到寶貴的借鑒作用。 本文主要采用四種研究方法：即以查閱大量文獻為主的歸納法，以將具體現(xiàn)象抽象化的描述分析法，以博弈論為主的模型構(gòu)建法，以康輝集團為例的個案分析法。試圖通過以構(gòu)建基于旅行社垂直分工的供應(yīng)鏈模型，系統(tǒng)分析了旅行社與上下游節(jié)點之間的合作關(guān)系，，提出以服務(wù)創(chuàng)新提升質(zhì)量、以資源整合降低成本、以信息建設(shè)縮短時間的對策，尋求一條適合我國旅行社業(yè)可持續(xù)發(fā)展之路。
[Abstract]:Supply chain management (SCM) originated from manufacturing enterprises is a popular management theory and model. Many large manufacturing enterprises have obtained huge profits from supply chain management. In recent years, supply chain management has also been applied to the service industry, and travel agencies, as one of the three pillars of tourism services, play a pivotal role in the process of production and consumption of tourism products. At present, travel agencies have problems such as small scale, low income, low brand reputation, especially slow response to the change of tourism information, and low coordination with upstream and downstream enterprises. With the development of Internet information technology, the appearance of "Ctrip net" and other new type of travel agents have also caused a huge impact to the travel agency industry. In the face of opportunities and challenges, how should travel agencies deal with them? It has become the most urgent problem for the travel agency industry to survive and develop. Therefore, it is necessary to apply the supply chain management to the travel agency industry. In view of the disadvantages in the development of travel agency industry, combined with the theoretical research results of supply chain, service supply chain and tourism service supply chain at home and abroad, this paper summarizes the model of travel agency service supply chain with travel agency as the core. The paper classifies it, analyzes in detail the different strategies that should be adopted by travel agencies in different stages of development, and takes Kanghui Group as an example to illustrate the practical application experience of Kanghui Group in constructing Kanghui brand and constructing Kanghui supply chain mode. For other travel agencies and the overall development of travel agencies will play a valuable role in reference. This paper mainly adopts four research methods: inductive method, which is based on consulting a large number of documents, to describe the concrete phenomenon abstractly, to build model based on game theory, and to take the case analysis of Kanghui Group as an example. By constructing a supply chain model based on vertical division of labor of travel agencies, this paper systematically analyzes the cooperative relationship between travel agencies and upstream and downstream nodes, and proposes to improve quality by service innovation and reduce costs by resource integration. Based on the countermeasures of shortening the time of information construction, this paper tries to find a way suitable for the sustainable development of travel agency industry in China.
【學(xué)位授予單位】：遼寧科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F592.6

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