發(fā)布時間：2018-06-24 09:01

  本文選題：旅游商品 + 開發(fā)項(xiàng)目　； 參考：《中南林業(yè)科技大學(xué)》2013年碩士論文

【摘要】：旅游商品在滿足游客購物需求和發(fā)展旅游業(yè)中有著十分重要的作用。本文首先分析了旅游商品產(chǎn)生的背景與開展旅游商品研究的必要性。在對國內(nèi)外相關(guān)研究進(jìn)行綜述的基礎(chǔ)上,針對長沙市旅游商品開發(fā)項(xiàng)目進(jìn)行可行性研究,主要做了如下幾個方面的工作。 1.結(jié)合長沙市的特點(diǎn)分析了項(xiàng)目市場情況。長沙市作為一個歷史文化名城,有著豐富的旅游資源,但旅游業(yè)的發(fā)展還很落后。結(jié)合湖南的歷史與文化特點(diǎn),加強(qiáng)旅游商品開發(fā)建設(shè),是推動長沙市旅游產(chǎn)業(yè)發(fā)展的客觀要求。 2.針對項(xiàng)目方案進(jìn)行了較全面系統(tǒng)的研究。根據(jù)國家關(guān)于工程項(xiàng)目可行性研究的一般要求,從項(xiàng)目選址與建設(shè)規(guī)模、生產(chǎn)技術(shù)方案、主要原材料與動力、生產(chǎn)設(shè)備、工程建設(shè)方案、環(huán)境保護(hù)與安全、節(jié)能與節(jié)水、企業(yè)勞動組織與定員、項(xiàng)目進(jìn)度計劃等方面進(jìn)行了較系統(tǒng)的研究分析。 3.根據(jù)項(xiàng)目情況進(jìn)行了投資估算與資金籌措分析。從項(xiàng)目發(fā)展要求出發(fā),估算了項(xiàng)目建設(shè)需要的資金數(shù)量,提出了資金籌措方案。構(gòu)建了由中央財政資金、地方財政資金與自籌資金組成的融資方案。 4.根據(jù)項(xiàng)目特點(diǎn)進(jìn)行了財務(wù)分析與敏感性分析。分析了項(xiàng)目的成本構(gòu)成,對成本進(jìn)行了估算。通過分析項(xiàng)目產(chǎn)品的銷售渠道對銷售收入進(jìn)行了分析,在此基礎(chǔ)上進(jìn)行了較系統(tǒng)的財務(wù)分析,針對主要風(fēng)險因素進(jìn)行了敏感性分析。 通過全面的技術(shù)、經(jīng)濟(jì)與環(huán)境分析,形成了項(xiàng)目可行性研究結(jié)論,認(rèn)為該項(xiàng)目具有投資收益好、風(fēng)險低的特點(diǎn),建議盡早投入建設(shè)。
[Abstract]:Tourist commodities play an important role in meeting the shopping needs of tourists and developing tourism. This paper first analyzes the background of tourism commodities and the necessity of developing tourism commodities research. On the basis of summarizing the domestic and foreign related research, the feasibility study of Changsha tourism commodity development project is carried out. The main work is as follows. 1. Combined with the characteristics of Changsha City, the project market situation is analyzed. Changsha, as a famous historical and cultural city, has rich tourism resources, but the development of tourism is still very backward. Combining the historical and cultural characteristics of Hunan, strengthening the development and construction of tourism commodities is the objective requirement to promote the development of tourism industry in Changsha. 2. A more comprehensive and systematic study on the project is carried out. According to the general requirements of the State on the feasibility study of engineering projects, from the project location and construction scale, the production technical scheme, the main raw materials and power, the production equipment, the project construction plan, the environment protection and the safety, the energy saving and the water saving, Enterprise labor organization and staffing, project schedule and other aspects of a more systematic study and analysis. 3. According to the project situation, investment estimation and financing analysis are carried out. Based on the project development requirements, this paper estimates the amount of funds needed for the project construction, and puts forward the financing scheme. A financing scheme consisting of central financial funds, local financial funds and self-financing funds was constructed. 4. Financial analysis and sensitivity analysis are carried out according to the characteristics of the project. The cost composition of the project is analyzed, and the cost is estimated. This paper analyzes the sales income through analyzing the sales channel of the project products, and makes a more systematic financial analysis on the basis of the analysis, and makes a sensitivity analysis on the main risk factors. Through comprehensive technical, economic and environmental analysis, the conclusion of feasibility study of the project is formed. It is considered that the project has the characteristics of good investment income and low risk. It is suggested that the project should be put into construction as soon as possible.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 梁學(xué)成;邢曉玉;;對國內(nèi)游客購買旅游商品的影響因素分析[J];北京第二外國語學(xué)院學(xué)報;2007年11期

2 王明星;旅游商品的市場細(xì)分與營銷調(diào)控——以廣東省為例[J];經(jīng)濟(jì)地理;2002年03期

3 李景宜;我國旅游商品業(yè)發(fā)展的動態(tài)趨勢及波動周期[J];經(jīng)濟(jì)地理;2003年02期

4 張凱;張銀玲;;旅游目的地旅游商品發(fā)展現(xiàn)狀淺議——以曲阜為例[J];經(jīng)濟(jì)研究導(dǎo)刊;2009年28期

5 張文敏;于德珍;;關(guān)于生態(tài)旅游商品的幾點(diǎn)思考[J];林業(yè)經(jīng)濟(jì);2001年04期

6 曹國新;;解析中國旅游商品的政府失靈[J];旅游科學(xué);2006年02期

7 苗學(xué)玲;旅游商品概念性定義與旅游紀(jì)念品的地方特色[J];旅游學(xué)刊;2004年01期

8 梁學(xué)成,郝索;對國內(nèi)旅游者的旅游商品需求差異性研究——以西安市旅游商品市場為例[J];旅游學(xué)刊;2005年04期

9 高素艷;;中國旅游商品行業(yè)的現(xiàn)狀及對策研究[J];首都師范大學(xué)學(xué)報(自然科學(xué)版);2008年06期

10 張萌;旅游商品創(chuàng)新開發(fā)的若干思考[J];社會科學(xué)家;2000年02期

相關(guān)重要報紙文章 前1條

1 駐吉林記者 趙利;[N];中國旅游報;2010年

相關(guān)碩士學(xué)位論文 前2條

1 車婷婷;民族地區(qū)旅游商品創(chuàng)新開發(fā)研究[D];西北師范大學(xué);2005年

2 韋小軍;華鎣山天池湖旅游休閑度假區(qū)項(xiàng)目可行性研究[D];西南交通大學(xué);2006年

，

本文編號：2060934