本文選題：旅游業(yè) + 競(jìng)爭(zhēng)力��； 參考：《內(nèi)蒙古財(cái)經(jīng)大學(xué)》2012年碩士論文

【摘要】：隨著旅游業(yè)的迅速發(fā)展，人民生活水平的提高，旅游業(yè)能夠帶動(dòng)整個(gè)國民經(jīng)濟(jì)發(fā)展的作用越來越明顯，越來越多的省市將旅游業(yè)作為該地區(qū)的經(jīng)濟(jì)增長(zhǎng)點(diǎn)和重要的經(jīng)濟(jì)發(fā)展產(chǎn)業(yè)，這就加快了各個(gè)地區(qū)旅游業(yè)的發(fā)展。伴隨著快速發(fā)展的同時(shí)，也日益加劇了各個(gè)地區(qū)旅游業(yè)競(jìng)爭(zhēng)，激烈的競(jìng)爭(zhēng)使得有些地區(qū)盲目開發(fā)旅游資源，惡性競(jìng)爭(zhēng)客源市場(chǎng)，這不利于旅游業(yè)的長(zhǎng)期發(fā)展。 內(nèi)蒙古作為一個(gè)旅游資源大省，在大力發(fā)展旅游業(yè)的同時(shí)，如何避免旅游資源的盲目開發(fā)，如何充分利用好資源優(yōu)勢(shì)，優(yōu)化配置各種資源，協(xié)調(diào)好各個(gè)地區(qū)旅游業(yè)的發(fā)展，最終提升內(nèi)蒙古的整個(gè)區(qū)域旅游業(yè)競(jìng)爭(zhēng)力，這是一個(gè)值得探討的問題。 本文正是基于提升內(nèi)蒙古的整體區(qū)域旅游業(yè)競(jìng)爭(zhēng)力、打造“西部旅游看內(nèi)蒙”的目的，以定性分析與定量分析相結(jié)合的方法，對(duì)內(nèi)蒙古旅游業(yè)競(jìng)爭(zhēng)力進(jìn)行分析研究，其中定性方法主要采用SWOT分析法，，對(duì)內(nèi)蒙古旅游業(yè)的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇與挑戰(zhàn)進(jìn)行綜合、系統(tǒng)地分析，定量分析方法主要采用因子分析和聚類分析，通過構(gòu)建旅游業(yè)競(jìng)爭(zhēng)力的評(píng)價(jià)模型，分析包括內(nèi)蒙古在內(nèi)的周邊省市和內(nèi)蒙古各個(gè)盟市的旅游業(yè)競(jìng)爭(zhēng)力的強(qiáng)弱，找出優(yōu)勢(shì)和不足，最終提升內(nèi)蒙古的整體旅游業(yè)競(jìng)爭(zhēng)力。 本文共分為五章： 第一章是引言部分。首先闡述論文選題的背景及意義，其次介紹了本論文的研究方法、基本思路和研究?jī)?nèi)容，最后是本文的創(chuàng)新點(diǎn)和不足之處。 第二章是闡述內(nèi)蒙古旅游業(yè)的發(fā)展概況。這一章對(duì)內(nèi)蒙古旅游業(yè)的發(fā)展歷程，內(nèi)蒙古旅游業(yè)的分布特點(diǎn)和結(jié)構(gòu)特征、內(nèi)蒙古旅游業(yè)的發(fā)展現(xiàn)狀進(jìn)行了說明。 第三章對(duì)內(nèi)蒙古旅游業(yè)競(jìng)爭(zhēng)力定性分析。通過運(yùn)用SWOT分析方法分別對(duì)內(nèi)蒙古旅游業(yè)的優(yōu)勢(shì)、劣勢(shì)、面臨的機(jī)遇和威脅進(jìn)行分析。通過這些定性比較分析來發(fā)現(xiàn)內(nèi)蒙古旅游業(yè)競(jìng)爭(zhēng)力的強(qiáng)弱。 第四章內(nèi)蒙古旅游業(yè)競(jìng)爭(zhēng)力比較分析。首先構(gòu)建內(nèi)蒙古旅游業(yè)發(fā)展水平評(píng)價(jià)體系，其次通過評(píng)價(jià)體系運(yùn)用因子分析和聚類分析法對(duì)包括內(nèi)蒙古在內(nèi)的周邊省市旅游業(yè)競(jìng)爭(zhēng)力以及內(nèi)蒙古十二盟市旅游業(yè)競(jìng)爭(zhēng)力進(jìn)行分析和評(píng)價(jià)。 第五章提出提升內(nèi)蒙古旅游業(yè)競(jìng)爭(zhēng)力發(fā)展的對(duì)策�；谝陨系姆治龀晒�，提出一些對(duì)提升內(nèi)蒙古旅游業(yè)競(jìng)爭(zhēng)力的建議。
[Abstract]:With the rapid development of tourism and the improvement of people's living standards, the role that tourism can play in driving the development of the whole national economy is becoming more and more obvious. More and more provinces and cities regard tourism as the economic growth point and important economic development industry, which speeds up the development of tourism in various regions. Along with the rapid development, it also intensifies the competition of tourism in various regions day by day. The fierce competition makes some regions blindly develop tourism resources and compete badly with the tourist market, which is not conducive to the long-term development of tourism. As a large province of tourism resources, Inner Mongolia, while vigorously developing tourism, how to avoid the blind exploitation of tourism resources, how to make full use of the advantages of resources, how to optimize the allocation of resources, and how to coordinate the development of tourism in various regions. Finally, it is worth exploring to improve the competitiveness of the whole region tourism in Inner Mongolia. This paper is based on the purpose of promoting the overall regional tourism competitiveness of Inner Mongolia, creating "West tourism to see Inner Mongolia", with the combination of qualitative analysis and quantitative analysis, to analyze and study the competitiveness of Inner Mongolia tourism. Among them, the qualitative method mainly uses SWOT analysis method, carries on the synthesis to the Inner Mongolia tourism superiority, the inferiority, the opportunity and the challenge, the quantitative analysis method mainly uses the factor analysis and the cluster analysis. By constructing the evaluation model of tourism competitiveness, this paper analyzes the strength and weakness of tourism competitiveness of the surrounding provinces and cities including Inner Mongolia and Inner Mongolia, finds out the advantages and disadvantages, and finally promotes the overall tourism competitiveness of Inner Mongolia. This paper is divided into five chapters: the first chapter is the introduction. Firstly, the background and significance of this thesis are introduced. Secondly, the research method, basic ideas and research contents are introduced. Finally, the innovation and deficiency of this paper are introduced. The second chapter is about the development of Inner Mongolia tourism. This chapter explains the development course of Inner Mongolia tourism, the distribution and structure characteristics of Inner Mongolia tourism, and the present situation of Inner Mongolia tourism development. The third chapter analyzes the competitiveness of Inner Mongolia tourism qualitatively. This paper analyzes the advantages, disadvantages, opportunities and threats of Inner Mongolia tourism industry by using SWOT analysis method. Through these qualitative comparative analysis to find out the competitiveness of Inner Mongolia tourism. Chapter four: comparative Analysis of Inner Mongolia Tourism Competitiveness. First of all, build the evaluation system of tourism development level in Inner Mongolia. Secondly through the evaluation system factor analysis and cluster analysis are used to analyze and evaluate the tourism competitiveness of the surrounding provinces and cities including Inner Mongolia and the 12 Inner Mongolia provinces. The fifth chapter puts forward the countermeasures to improve the competitiveness of Inner Mongolia tourism. Based on the above analysis results, some suggestions to enhance the competitiveness of Inner Mongolia tourism industry are put forward.
【學(xué)位授予單位】：內(nèi)蒙古財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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