本文選題：智慧旅游 + 自駕游��； 參考：《云南大學(xué)》2015年碩士論文

【摘要】：經(jīng)濟水平的提高,信息網(wǎng)絡(luò)技術(shù)的進步,旅游者消費行為的成熟,這些因素都在促使著國民旅游方式的變化。為了推進旅游業(yè)的快速發(fā)展,滿足國民日益增長的旅游休閑需求,國家先后確定北京、天津等成為智慧試點城市,利用大數(shù)據(jù)、網(wǎng)絡(luò)信息等技術(shù)來構(gòu)建智慧旅行出行平臺,主要目的為實現(xiàn)旅游者與旅游企業(yè)之間信息的整合與對接,使旅游者的出行更加智慧。與此同時,自駕游成為國民旅行的主要形式。 在自駕游過程中,旅游者較少借助旅行社這類旅游中介機構(gòu),其進行決策的主要影響因素為其獲得的信息,這種信息來源于其自身的旅游經(jīng)驗和從外界獲得信息兩個部分。本文以昆明市自駕游游客為例,將其決策過程分為游前的信息搜集與旅游計劃方案的確定、旅游過程中的體驗、游后的感受與反饋三個部分,重點分析了智慧旅游平臺所提供的信息在其整個決策過程中的作用。通過分析發(fā)現(xiàn),互聯(lián)網(wǎng)是昆明市自駕游游客獲得旅游信息的主要來源,旅游目的地的風(fēng)景、歷史文化等是昆明市自駕游游客關(guān)注較多的信息；通常而言,會選擇與家人朋友一起進行自駕游,路線路況、住宿、實況信息等會對自駕游游客的旅游方案產(chǎn)生影響；旅游項目具有體驗性和新奇性會使游客感到滿意,旅游服務(wù)質(zhì)量對于游客滿意和不滿意都有影響,其出游前獲取的信息與實際情況不一致也會對游客的滿意產(chǎn)生影響；并且,游客會在旅游過程中能夠根據(jù)自己的實際感知隨時調(diào)整自己的旅游計劃。在旅游活動結(jié)束以后,自駕游游客主要通過qq、微信等社交工具來傾訴自己的感受。 最后,對實證分析進行了總結(jié),提出了本研究的創(chuàng)新之處以及不足,并且提出了下一步的研究展望。
[Abstract]:The improvement of economic level, the progress of information network technology and the maturity of tourists' consumption behavior all promote the change of national tourism mode. In order to promote the rapid development of tourism and meet the increasing tourism and leisure needs of the people, the state has successively designated Beijing and Tianjin as pilot cities of wisdom, using big data, network information and other technologies to build a travel platform for intelligent travel. The main purpose is to realize the integration and docking of information between tourists and tourism enterprises, and to make tourists travel more intelligently. At the same time, self-driving travel became the main form of national travel. In the process of self-driving travel, tourists seldom resort to travel agencies such as travel agencies, and the main influencing factors for their decision-making are the information they obtain, which comes from their own travel experience and information from the outside world. This article takes Kunming self-driving tourists as an example, divides its decision-making process into three parts: information collection before tour, determination of tourism plan, experience in tourism process, feeling and feedback after tour. The role of the information provided by the intelligent tourism platform in the whole decision-making process is analyzed. Through analysis, it is found that the Internet is the main source of tourism information for self-driving tourists in Kunming, and the scenery, history and culture of tourist destinations are the most important information for self-driving tourists in Kunming. Will choose to travel with family and friends, route, accommodation, live information and so on will have an impact on the itinerary of self-driving tourists; the experience and novelty of tourism projects will make visitors feel satisfied. The quality of tourism service has an impact on both the satisfaction and dissatisfaction of tourists, and the inconsistency between the information obtained before travel and the actual situation will also have an impact on the satisfaction of tourists; and, Tourists will be able to adjust their travel plans at any time according to their actual perception. After the tour, self-driving tourists mainly through qqq, WeChat and other social tools to tell their feelings. Finally, the paper summarizes the empirical analysis, puts forward the innovation and shortcomings of this study, and puts forward the future research prospects.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F592.7;F713.55

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本文編號：2026892