本文選題：鄉(xiāng)村旅游 + 旅游體驗(yàn)　； 參考：《燕山大學(xué)》2012年碩士論文

【摘要】：目前鄉(xiāng)村旅游研究如火如荼，但多停留在鄉(xiāng)村旅游發(fā)展現(xiàn)狀、模式及策略等方面，對(duì)進(jìn)一步細(xì)化的問題尚缺乏思考和實(shí)證。本文基于旅游體驗(yàn)的視角，從成都鄉(xiāng)村旅游者入手，，了解他們對(duì)成都鄉(xiāng)村中能夠構(gòu)成旅游景觀的符號(hào)性元素的認(rèn)知，采用隱喻抽取技術(shù)這一質(zhì)性研究方法對(duì)收集到的資料進(jìn)行歸納、分類，最后剝離出采摘、打麻將、川菜等24個(gè)影響成都鄉(xiāng)村旅游體驗(yàn)的基本的符號(hào)性元素，并用主成分分析法對(duì)得到的結(jié)果進(jìn)行定量分析，最終得出擺龍門陣、辣椒、人等15個(gè)影響成都鄉(xiāng)村旅游體驗(yàn)的關(guān)鍵的符號(hào)性元素。這些符號(hào)性元素所反應(yīng)的共同特征是不同于城市區(qū)域的性質(zhì)，即“鄉(xiāng)村性”。因此，鄉(xiāng)村性是成都鄉(xiāng)村旅游體驗(yàn)中的終結(jié)元素，是可以指導(dǎo)整個(gè)成都鄉(xiāng)村旅游環(huán)境構(gòu)建的主旋律。 本文為構(gòu)建鄉(xiāng)村旅游環(huán)境、促使旅游者獲得高質(zhì)量的鄉(xiāng)村旅游體驗(yàn)提供了基本思路。從事鄉(xiāng)村旅游產(chǎn)品開發(fā)的企業(yè)，既要考慮這些已經(jīng)識(shí)別出來的符號(hào)性元素，也要在這些符號(hào)性元素的指導(dǎo)下尋求變化。因?yàn)�，只有鄉(xiāng)村旅游產(chǎn)品與旅游者自身的鄉(xiāng)村旅游期望相耦合時(shí)，旅游者才能獲得高質(zhì)量的旅游體驗(yàn)。因此，為了構(gòu)建一個(gè)能夠讓鄉(xiāng)村旅游者滿意的旅游環(huán)境，鄉(xiāng)村旅游地應(yīng)該從旅游者出發(fā)，了解他們的鄉(xiāng)村旅游期望，掌握那些為鄉(xiāng)村旅游者所共同認(rèn)可的符號(hào)性元素。同時(shí)，考慮到鄉(xiāng)村旅游環(huán)境的營(yíng)造是一個(gè)動(dòng)態(tài)的過程，旅游者的期望也是動(dòng)態(tài)的，符號(hào)性元素的選取應(yīng)該需要有一個(gè)明確的主題，圍繞“鄉(xiāng)村性”等類似的終結(jié)元素進(jìn)行。
[Abstract]:At present, rural tourism research is in full swing, but mostly stay in the current situation, mode and strategy of rural tourism development, and lack of thinking and demonstration to further refine the problem. Based on the perspective of tourism experience, this paper starts with the Chengdu rural tourists to understand their understanding of the symbolic elements that can constitute the tourist landscape in the villages of Chengdu. The qualitative research method of metaphor extraction is used to summarize and classify the collected data. Finally, 24 basic symbolic elements, such as picking, playing mahjong and Sichuan cuisine, which affect the rural tourism experience in Chengdu, are stripped out. With the principal component analysis of the results of quantitative analysis, finally came to the pendulum gate, pepper, people and other 15 key impact on Chengdu rural tourism experience of the key symbolic elements. The common characteristic of these symbolic elements is that they are different from urban areas, that is, "rurality". Therefore, rural nature is the final element in the rural tourism experience in Chengdu, and is the main melody to guide the construction of the whole rural tourism environment in Chengdu. Promoting tourists to obtain high-quality rural tourism experience provides a basic idea. Enterprises engaged in the development of rural tourism products should not only consider the symbolic elements that have been identified, but also seek for changes under the guidance of these symbolic elements. Only when rural tourism products are coupled with tourists' own rural tourism expectations can tourists obtain high quality tourism experience. Therefore, in order to build a tourist environment which can satisfy the rural tourists, the rural tourist destination should start from the tourists, understand their rural tourism expectations and grasp the symbolic elements that are recognized by the rural tourists. At the same time, considering that the construction of rural tourism environment is a dynamic process and the expectation of tourists is also dynamic, the selection of symbolic elements should have a clear theme around the "rural" and other similar ending elements.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7;F327

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